NIQ Partners with OpenAI's DeployCo to Expand AI Products and Embed Intelligence in Workflows

NIQ partners with OpenAI's DeployCo to expand AI products By Investing.com

CHICAGO - NielsenIQ (NYSE:NIQ) announced today a collaboration with The OpenAI Deployment Company to extend its AI product suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge, according to a press release statement. The partnership aims to enable NIQ to deliver its consumer intelligence directly into enterprise systems and workflows used by clients. The collaboration builds on AI-native product momentum NIQ reported in its second-quarter results. NIQ Optiq Chat is the company's AI insights agent designed to help users ask business questions and access recommendations based on NIQ's data and analytical capabilities. An expanded version is scheduled for release in early September. NIQ Optiq Bridge, also set to launch in early September, will allow organizations to integrate NIQ data, models and generative AI capabilities into their own platforms and applications. The product provides a way for clients to access NIQ intelligence within their existing technology environments. "We expect this work to help us build faster and more efficiently, but that isn't the main prize," said Troy Treangen, Chief Product & AI Officer at NIQ. "The bigger opportunity is helping clients get more value from NIQ intelligence and creating new ways for them to use it." The collaboration also supports NIQ's ConnectAI Charter Program, which combines technology access with engineering and data science support to build AI-enabled decision workflows. "We're excited to work with NIQ as it expands its portfolio of AI products grounded in deep consumer and commerce expertise," said Adena Hefets, interim CEO of The OpenAI Deployment Company. NIQ's data foundation includes a 160-petabyte data engine spanning approximately 260 million product items and 10.5 billion product attributes. The company operates in more than 90 countries. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Nielseniq and the Openai Deployment Company Collaborate to Bring Consumer Intelligence into Enterprise Workflows

NielsenIQ announced a collaboration with The OpenAI Deployment Company to further extend its AI suite of products in the NIQ Optiq Suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The collaboration builds on the AI-native growth and product momentum NIQ reported in its Second Quarter results and will help NIQ extend and deliver its proprietary intelligence directly into the enterprise systems and workflows clients use every day. Through its work with The OpenAI Deployment Company, NIQ is advancing how AI-ready intelligence can be accessed, applied and embedded across enterprise workflows. NIQ Optiq Chat is the company?s next-generation AI insights agent and workflow experience, helping users ask business questions, uncover relevant insights and act on recommendations grounded in NIQ?s data, analytical capabilities and deep understanding of consumer behavior. An expanded version is scheduled for release in early September. Also scheduled to launch in early September, NIQ Optiq Bridge provides a governed and flexible way for organizations to bring NIQ data, models and generative AI capabilities into their own platforms, applications and AI environments. Together, the products advance two connected elements of NIQ?s AI strategy: Optiq delivers AI Applications for Smarter Outcomes directly to users, while Bridge makes NIQ?s intelligence available within clients? existing technology environments. This work also builds on NIQ?s recently announced ConnectAI Charter Program. Optiq Bridge provides a governed product layer for clients to access NIQ intelligence within their own AI environments; ConnectAI combines that technology access with dedicated NIQ forward-deployed engineering and data science support to build and scale AI-enabled decision workflows inside clients? businesses. The collaboration supports NIQ?s broader purpose of fueling the future of trusted AI by combining proprietary data, semantic intelligence, analytical models and flexible delivery capabilities. NIQ?s AI-ready data foundation includes a 160-petabyte data engine spanning approximately 260 million product items and 10.5 billion product attributes. The work builds on NIQ?s investments in AI-ready infrastructure and its work to help brands and retailers turn increasingly complex data into faster, more confident business decisions.