Rumble completes $767M Northern Data acquisition, rebrands to RUM Group and launches Quake AI

Trump-Linked Rumble Rebrands To RUM Group, Unveils Quake AI After $767 Million Northern Data Deal - Rumbl

The move comes after Rumble completed its acquisition of AI infrastructure and data center operator Northern Data AG, a deal that expanded the company's presence in cloud computing and AI infrastructure. Brand Consolidation The rebrand comes as Rumble continues to expand beyond video sharing through businesses including Rumble Cloud, its cloud infrastructure and computing platform. Rumble Cloud will be renamed Quake AI and will incorporate Northern Data's artificial intelligence, cloud and computing offerings, while Rumble will remain the core consumer-facing brand for the company's video and media platform. AI Infrastructure Expansion Last year, Rumble announced its acquisition of Northern Data in an all-stock deal valued at roughly $767 million. Quake AI combines Rumble Cloud's computing and storage infrastructure, Northern Data's network of about 22,000 NVIDIA GPUs across nine data centers and up to 250 megawatts of power capacity, along with a strategic partnership with Tether for blockchain-based transactions "We now have over 200 MW of unmonetized energy capacity and substantial contracted revenue across Rumble, CEO Chris Pavlovski said in a statement. Digital Media Business Rumble hosts Truth Social, the social media platform operated by Trump Media & Technology Group Corp (NASDAQ:DJT), under a cloud services and infrastructure relationship between the companies. Founded as a video-sharing platform, Rumble expanded its business model in recent years through investments in cloud infrastructure and other technology services. Price Action: Rumble stock ended Wednesday's session down 1.35% at $7.29 and surged 17% in extended trading. Benzinga Edge Stock Rankings indicate RUM has a Momentum score in the 50th percentile and a positive price trend across the short, medium and long-term. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo Courtesy: noamgalai on Shutterstock.com Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.

Rumble completes Northern Data acquisition for $170-190M revenue By Investing.com

LONGBOAT KEY, Fla. - Rumble (NASDAQ:RUM) announced Wednesday it has completed the acquisition of Northern Data AG, a provider of AI and high-performance computing infrastructure, according to a press release statement. Rumble now owns approximately 85.2% of Northern Data's outstanding shares. The transaction gives Rumble access to roughly 22,000 NVIDIA H100 and H200 GPUs and over 200 megawatts of unmonetized energy capacity. Northern Data raised its full-year 2026 revenue outlook to €170 million to €190 million, up from a prior range of €130 million to €150 million. GPU utilization reached approximately 85% in March 2026. Rumble, which reported $102 million in revenue over the last twelve months, is projected to see 138% revenue growth in fiscal 2026, with analysts forecasting the company will turn profitable this year. The acquisition provides Rumble with roughly 250 megawatts of current energized and planned power capacity across ten data centers, four of which are owned. More than 200 megawatts of this capacity remains unmonetized. Most of the power capacity is expected to come online by 2027. Rumble previously announced a multi-year agreement with Together AI valued at $270 million for dedicated GPU cloud capacity powered by NVIDIA Blackwell B300 systems. "Closing this transaction marks a defining step in our evolution," said Chris Pavlovski, founder and chief executive officer. "We now have over 200 MW of unmonetized energy capacity and substantial contracted revenue across Rumble." The stock, currently trading at $7.32 with a market cap of $2.51 billion, appears undervalued according to InvestingPro analysis, which tracks over 1,400 US equities on its most undervalued stocks list. The company announced it will introduce a new business unit and legal name, RUM Group Inc., effective June 18, 2026. The holding company will oversee Rumble and Quake AI, which combines Northern Data and Rumble Cloud assets. Guggenheim Securities served as lead financial advisor to Rumble, with Willkie Farr & Gallagher as legal counsel. Jefferies Financial Group acted as lead financial advisor to Northern Data, with Berenberg as financial advisor and Latham & Watkins and Gleiss Lutz as legal counsel. In other recent news, Rumble Inc. reported its Q1 2026 earnings, which fell short of expectations. The company posted an earnings per share (EPS) of -$0.12, missing the forecasted -$0.06, and reported revenue of $25.5 million, below the anticipated $34.83 million. Following its acquisition of Northern Data AG, Rumble announced a corporate restructuring, renaming the parent company to RUM Group Inc. and establishing two business units: Rumble and Quake AI. Quake AI will integrate Rumble Cloud's infrastructure with Northern Data's GPU resources. Additionally, Rumble secured a $270 million cloud services agreement, marking its largest customer commitment to date. The company has also set a June 1, 2026, deadline for Northern Data shareholders to participate in its exchange offer. CEO Chris Pavlovski revealed plans for Rumble to compete with major cloud providers in AI services, focusing on freedom and privacy. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.