Salesforce partners with Vivekananda Hospital to deploy AI-powered healthcare platform in West Bengal

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Salesforce has announced twin partnerships in West Bengal, collaborating with Vivekananda Hospital to deploy an AI-powered patient engagement platform and with Adamas University to establish the state's first Salesforce Academia Centre of Excellence. The healthcare initiative captured over 600 patient enquiries in three days during a health carnival, demonstrating how connected digital workflows can transform community engagement.

Salesforce Deploys AI-Powered Patient Engagement at Vivekananda Hospital

Salesforce has announced a strategic collaboration with Vivekananda Hospital Pvt. Ltd. (VHPL), one of West Bengal's leading healthcare providers, to transform patient engagement through an AI-powered healthcare platform

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. The initiative addresses evolving patient expectations by connecting every interaction across the care journey, from initial community outreach programmes to ongoing hospital engagement. Built on the Agentforce 360 Platform and integrated with VHPL's Hospital Information Management System (HIMS), the solution unites data, automation and AI to deliver connected patient experiences across previously fragmented workflows

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Source: CXOToday

Source: CXOToday

Digital Transformation in Healthcare Through Unified Platform

The implementation includes Patient 360, Doctor 360, Beat Planning and Campaign Management capabilities, providing healthcare teams with a comprehensive, real-time view of patients and doctors while enabling field teams to plan outreach more effectively

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. Automated workflows help capture, route, track and nurture patient enquiries, while real-time dashboards provide visibility into engagement activity and campaign performance. The platform modernizes how VHPL engages with communities through QR code-based community outreach campaigns, allowing patient enquiries generated during outreach initiatives to be captured at the point of interaction and routed to appropriate teams for timely follow-up

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Mega Health Carnival Demonstrates Platform Impact

During VHPL's Mega Health Carnival in January 2025, the connected digital workflows captured more than 600 patient enquiries in just three days, demonstrating how an integrated platform can transform high-volume community engagement into structured, trackable and actionable interactions

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. Soumily Dutta, Director at Vivekananda Hospital, stated that the organization believes exceptional healthcare begins with understanding every patient throughout their entire care journey, creating a connected ecosystem that enables seamless experiences, informed decisions and personalised care while keeping patients at the center of everything they do.

AI Adoption and Talent Development Through Academia Partnership

Source: DT

Source: DT

Salesforce also announced a collaboration with Adamas University to establish West Bengal's first Salesforce Academia Centre of Excellence, aimed at training AI-ready talent

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. The partnership integrates Salesforce technologies, including Agentforce, Tableau and Data 360, into the curriculum to build industry-ready graduates. The initiative offers students hands-on training, industry projects, hackathons and Salesforce certifications through Trailhead, while faculty members will undergo specialised training programmes. This reflects the company's commitment to strengthening India's AI talent ecosystem.

Future Plans and Intelligent AI Agents

Looking ahead, VHPL plans to extend its digital transformation journey through AI and agentic capabilities. The organization is exploring intelligent AI agents that can help patients and their families book appointments and receive guidance on which specialists to consult based on primary symptoms

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. Available 24/7, these capabilities aim to make healthcare guidance more accessible, responsive, and personalized for patients at every stage of their care journey. Arundhati Bhattacharya, President & CEO at Salesforce South Asia, emphasized that healthcare is at an inflection point where AI has the opportunity to fundamentally transform how organisations engage with patients, empower caregivers, and deliver better outcomes through trusted data, AI, and human expertise.

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