Salesforce Unveils Agentforce 360: Ushering in the 'Agentic Enterprise' Era
35 Sources
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Salesforce announces Agentforce 360 as enterprise AI competition heats up | TechCrunch
Salesforce announced Monday the latest version of its AI agent platform as the company looks to lure enterprises to its AI software in an increasingly crowded market. The customer relations manager giant unveiled the new platform, branded Agentforce 360, ahead of its annual Dreamforce customer
[2]
Salesforce dream: AI agents as helpers, not replacements
In the Agentic Enterprise, "AI doesn't replace people, it elevates them" Salesforce CEO Marc Benioff heralded the arrival of the agentic era during his keynote at the CRM giant's annual Dreamforce conference. Speaking in San Francisco, California, on Tuesday, without the protection of the
[3]
Salesforce CEO says its AI program Agentforce is "part and parcel" of the company
In a Tuesday interview with CNBC's Jim Cramer, Salesforce CEO Marc Benioff said his company's artificial intelligence program, Agentforce, is central to business. "People don't understand that Agentforce is part and parcel of Salesforce," Benioff said, speaking to Cramer from Salesforce's annual
[4]
Salesforce's Agentforce software is coming to OpenAI's ChatGPT
Salesforce CEO Marc Benioff participates in an interview during the World Economic Forum in Davos, Switzerland, on Jan. 22, 2025. Salesforce is ramping up partnerships with leaders in generative artificial intelligence as investors continue to fear that the software company faces business risks
[5]
"This is the next revolution" - Salesforce CEO Marc Benioff hails the arrival of the 'agentic enterprise'
Salesforce unveils more on Agentforce 360 and other new offerings Salesforce CEO Marc Benioff has declared the age of the "agentic enterprise", with AI playing a larger role than ever before for firms of all sizes. The company co-founder and CEO opened Dreamforce 2025 with a typically
[6]
Salesforce bets on AI 'agents' to fix what it calls a $7 billion problem in enterprise software
As 50,000 attendees descend on Salesforce's Dreamforce conference this week, the enterprise software giant is making its most aggressive bet yet on artificial intelligence agents, positioning itself as the antidote to what it calls an industry-wide "pilot purgatory" where 95% of enterprise AI
[7]
Exclusive: Salesforce announces agents with voice and hybrid reasoning
Why it matters: Salesforce faces growing competition from tech giants with their own large language models and startups focused on AI customer service. Zoom in: Salesforce agents will now have the power of speech and new hybrid reasoning skills. * The upgrades aim to make them sound more human
[8]
Salesforce's Agentforce software is coming to OpenAI's ChatGPT later this year
Salesforce CEO Marc Benioff participates in an interview during the World Economic Forum in Davos, Switzerland, on Jan. 22, 2025. Salesforce is ramping up partnerships with leaders in generative artificial intelligence as investors continue to fear that the software company faces business risks
[9]
Salesforce Agentforce 360 looks to take your company data to the next level
New addition will help customers adopt the "Agentic Enterprise" Salesforce has announced Agentforce 360, a new platform designed to help businesses adopt the "Agentic Enterprise". Covering everything from sales leads to IT tickets, Agentforce 360 uses new levels of AI to improve efficiency and
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Dreamforce 25 - AI, meet HR! Salesforce Chief People Officer Nathalie Scardino explains how agents change everything
Be careful what you wish for! For as long as I've been in and around the enterprise tech game, I've heard a common lament from Chief HR Officers (CHROs) across industries, namely that if only they didn't have to focus on routine process and paperwork and admin minutiae as a core part of the day
[11]
Agentic orchestration: Salesforce's new company roadmap - SiliconANGLE
Agentic orchestration takes center stage as Salesforce evolves beyond CRM Agentic orchestration is emerging as the connective tissue of the modern enterprise -- where intelligent agents, data and workflows converge to power adaptive, self-optimizing systems. As organizations shift from static
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Salesforce, OpenAI Partner to Integrate Agentforce 360 and ChatGPT | AIM
Businesses will also be able to use OpenAI's latest frontier models, including GPT-5, to create AI agents and prompts within the Salesforce Platform. Salesforce and OpenAI have expanded their strategic partnership to integrate Salesforce's Agentforce 360 platform and OpenAI's frontier models
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Salesforce adds voice calling to Agentforce AI customer service software
Salesforce is adding voice to its Agentforce software, letting clients go beyond text when using artificial intelligence agents to respond to customer questions. With Agentforce Voice, companies can customize the tone and speed of voices and adjust the pronunciation of specific terms, Salesforce
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Salesforce launches Agentforce 360 to supercharge enterprise AI agents
The new platform integrates with Slack, allowing Sales, IT, and HR AI agents to appear directly in chats. Slack will soon feature a reworked Slackbot that acts as a personalized, learning AI assistant. Salesforce has announced Agentforce 360, an updated AI agent platform, ahead of its October 14
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This New Salesforce AI Service Could Cut IT Helpdesk Calls at Your Company
Workplace software services giant Salesforce just revealed its Agentforce IT Service product -- an AI agents-based system that offers always on, always available IT support and helplines for its client companies. In a Thursday press release, Salesforce reiterated some of the same arguments made by
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Dreamforce 25 - Certinia's COO on transparency, strategic discipline, and building trust
Among the packed schedule of sessions and announcements at Dreamforce 2025, Certinia's Chief Operating Officer Robert Cesafsky offered something particularly valuable: operational honesty. Over the course of a conversation during the event, Cesafsky revealed an organization building its AI strategy
[17]
Inside Agentforce's new era for the AI development lifecycle - SiliconANGLE
Agent-driven software steps out of the lab and into production Code is entering a new creative era -- one where the development lifecycle itself is becoming a living, adaptive system. Engineers are no longer just writing code; they're orchestrating an evolving interplay between data, logic and
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Salesforce Pledges $15 Billion Investment in San Francisco, Launches Agentforce 360 | AIM
According to Salesforce, more than 12,000 customers are already using Agentforce 360. Salesforce on Monday announced plans to invest $15 billion in San Francisco over the next five years to support AI innovation, workforce development, and company transformation initiatives. The investment
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Salesforce deepens AI ties with OpenAI, Anthropic to power Agentforce platform
The deals, announced on Tuesday, will embed OpenAI's latest GPT-5 model and Anthropic's Claude family of models directly into Salesforce's ecosystem, enabling employees and consumers to interact with customer data and analytics in ChatGPT, Slack and Salesforce's own software. Salesforce expanded
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Dreamforce 2025 - the importance of human intelligence in the agentic mix, according to Aum Lifetech
Agentic AI technology can free up human beings from repetitive tasks that can be automated, leaving people free to apply their creativity to bigger challenges facing humanity. That's the view expressed by Veenu Aishwarya, CEO of Aum Lifetech, and one of the tools his firm is using to pursue this
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Salesforce makes its case at Dreamforce for how Agentforce 360 can bridge the 'Agentic Divide' - SiliconANGLE
Salesforce makes its case at Dreamforce for how Agentforce 360 can bridge the 'Agentic Divide' Can AI move from pilots to production at scale in the enterprise? This was the central question surrounding Salesforce Inc.'s Dreamforce conference in San Francisco as the customer relationship
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Salesforce boosts AI capabilities with global launch of Agentforce 360
Agentforce 360 has 12,000 customers, including social media company Reddit, restaurant reservation platform OpenTable and employment services firm Adecco, Salesforce said. Salesforce said on Monday its artificial intelligence platform "Agentforce 360" would be available globally across its suite
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Salesforce Collaborates on AI Projects With OpenAI and Stripe | PYMNTS.com
The company announced these collaborations in press releases issued Tuesday (Oct. 14). The partnership with OpenAI will allow Salesforce's customer relationship management platform to surface directly in OpenAI's ChatGPT chatbot so that companies can query their sales records, review their
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Dreamforce 25 - Certinia sets out to meet customers where they are to improve success; the customers respond
A year ago, at Dreamforce 2024 Certinia was just starting out on its agentic AI journey. I caught up with the company's CEO DJ Paoni at Dreamforce 2025, where Certinia as usual is hosting a packed few days of sessions and networking events as one of Salesforce's longest-standing partners. Paoni is
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Salesforce introduces new OpenAI, Anthropic integrations - SiliconANGLE
Salesforce Inc. is expanding its partnerships with OpenAI and Anthropic PBC to automate repetitive business tasks for customers. The new collaborations, which were announced today at Dreamforce 2025, focus on Agentforce 360. It's a suite of artificial intelligence features that Salesforce ships as
[26]
Dreamforce 25 - Agent Fabric is déjà-vu all over again for MuleSoft
Every enterprise today can select from a rapidly expanding choice of AI agents on offer from all of the leading technology vendors. But behind all the hype about what these digital automatons can achieve, there lurks a growing danger that their rapid spread will prove unmanageable. It's a quandary
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Salesforce turns Slack into a platform for conversational AI agents - SiliconANGLE
Salesforce turns Slack into a platform for conversational AI agents Salesforce Inc. today unveiled major updates to its Slack platform that brings artificial intelligence agents closer to where people work by making the platform into a unified conversational interface. Today's update includes
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Dreamforce 25 - how PwC is using Agentforce to help customers re-think customer engagement
As Dreamforce 2025 swings into action, PwC took the opportunity to launch its Agentic AI-Powered contact center offering. It makes use of Salesforce's Agentforce Service to integrate conversational AI, predictive ordering and unified customer data to create AI-first interactions. As I was in San
[29]
Salesforce bets big on agents with platform overhaul - SiliconANGLE
Salesforce Inc. is going all-in on artificial intelligence agents with this week's announcement of Agentforce 360, an enterprise-wide platform that infuses agents into nearly every application the company delivers. Salesforce calls the platform an attempt to reimagine how AI and humans work
[30]
Salesforce strengthens its alliances with OpenAI and Anthropic and integrates Agentforce into ChatGPT
On Tuesday Salesforce announced a major expansion of its partnerships with OpenAI and Anthropic, along with the integration of Agentforce 360, its customer management platform, with ChatGPT by the end of the year. This connection will enable companies to directly access their Salesforce data from
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Dreamforce 25 - another day, another OpenAI partnership announcement, but this one is "the first of a kind" apparently
A couple of years ago OpenAI CEO Sam Altman caused a bit of a stir at Dreamforce when he tried to convince the audience that they should regard hallucinations as a beneficial side effect of AI. This brave/ludicrous -delete as applicable - stab was made to Salesforce CEO Marc Benioff's stoney face,
[32]
Salesforce aims to shake up IT service delivery with AI agents - SiliconANGLE
Salesforce aims to shake up IT service delivery with AI agents Salesforce Inc. is imbuing its 16-year-old Service Cloud with artificial intelligence agents in a new suite designed to deliver what executives described as a "conversation-first, agent-first" experience. The company is positioning
[33]
Salesforce Teams Up With Stripe, OpenAI on Instant Checkout
Salesforce is collaborating with OpenAI and financial-services company Stripe to build a way for its merchants to tap into artificial intelligence-powered shopping with a new instant-checkout tool. The cloud-software company on Tuesday said the partnership to build and integrate the feature into
[34]
Salesforce introduces voice to Agentforce, its AI platform for customer service
On Monday,Salesforce unveiled Agentforce Voice, a new feature that allows its Agentforce artificial intelligence platform to handle phone calls. This major development, announced on the eve of the Dreamforce conference in San Francisco, extends the capabilities of the software already used by over
[35]
Salesforce launches Agentforce 360 AI platform to boost software products
(Reuters) -Salesforce unveiled its artificial intelligence platform, "Agentforce 360", across the cloud software provider's suite of tools on Monday, aiming to help clients with automation of routine tasks and attract more customers. Software firms are strengthening their products with new
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Salesforce announces Agentforce 360, a comprehensive AI agent platform, at Dreamforce 2025. CEO Marc Benioff hails the arrival of the 'agentic enterprise', emphasizing AI's role in elevating human workers rather than replacing them.
Salesforce Unveils Agentforce 360 at Dreamforce 2025
Salesforce, the customer relations management giant, has announced its latest AI agent platform, Agentforce 360, at its annual Dreamforce conference in San Francisco. The unveiling comes as competition in the enterprise AI market intensifies, with Salesforce positioning itself at the forefront of what CEO Marc Benioff calls the 'agentic enterprise' era
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.Key Features of Agentforce 360
Agentforce 360 introduces several new capabilities:
- Agent Script: A beta tool allowing users to program AI agents for more flexible responses to 'if/then' situations
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. - Agentforce Builder: A unified platform for building, testing, and deploying AI agents
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. - Enhanced Slack Integration: Salesforce's core apps will surface directly in Slack, with plans to expand through early 2026
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The platform also incorporates 'reasoning' models powered by Anthropic, OpenAI, and Google Gemini, claiming to enable more thoughtful responses from AI agents
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.Strategic Partnerships and Integrations
Salesforce has announced expanded partnerships with key AI players:
- OpenAI: Agentforce 360 will be accessible within ChatGPT, while OpenAI's latest models will be available in Agentforce 360
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. - Anthropic: Collaboration to tune Claude for regulated industries like financial services
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. - Stripe: Development of an Instant Checkout integration using the new Agentic Commerce Protocol (ACP)
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The 'Agentic Enterprise' Vision
Benioff emphasized that AI should elevate human workers rather than replace them. He stated, "AI doesn't replace people, it elevates them," positioning Salesforce's approach in contrast to companies touting AI as a worker replacement tool
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.Market Impact and Challenges
Despite Salesforce's ambitious vision, the company faces challenges:
- Salesforce stock has declined by 28% year-to-date, with investors seeking faster revenue growth
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. - A recent MIT study found that 95% of enterprise AI pilots fail before reaching production
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. - AI agents still have high failure rates, with Williams Sonoma expecting to resolve only 60% of chat inquiries autonomously using Agentforce 360
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Industry Adoption and Results
Salesforce claims 12,000 customers for Agentforce, including notable companies like Reddit, which reported significant improvements in customer service efficiency
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. However, the overall impact remains to be seen, with Morgan Stanley analysts noting that Agentforce revenue has been "modest" so far4
.Future Outlook
As Salesforce continues to develop its AI offerings, the company is investing in education and AI literacy, committing $30 million as part of its 1% pledge
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. The success of Agentforce 360 and the 'agentic enterprise' concept will likely depend on how effectively these tools can be integrated into existing business processes and demonstrate tangible value to enterprises still cautious about AI investments.References
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