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Samsung's new foldables boosted by AI, annual sales growth to exceed 20%
On July 10, Samsung Electronics unveiled its new generation of foldable smartphones. Samsung announced the Galaxy Z Fold 6 and Flip 6 series, along with new products such as the Galaxy Watch Ultra, Galaxy Watch7, and the true wireless Bluetooth earphones Galaxy Buds3 Pro and Galaxy Buds3. Following
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New Samsung smartphones showcase foldables, GenAI
Samsung's Galaxy Z Fold6 and Galaxy Z Flip6 models, which were unveiled at the Galaxy Unpacked Event 2024 in Paris on July 10, are the result of the integration of two significant industry trends: foldables and GenAI. According to Counterpoint Research, while these models offer incremental
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Samsung is gearing up to launch its Galaxy S24 series, featuring advanced AI capabilities. The company aims to boost sales and maintain its leadership in the foldable smartphone market with these innovative devices.

Samsung Electronics is poised to make a significant leap in smartphone technology with its upcoming Galaxy S24 series. The new lineup is set to feature advanced artificial intelligence (AI) capabilities, marking a pivotal moment in the evolution of mobile devices
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.The Galaxy S24 series is expected to incorporate generative AI technology, enhancing various aspects of the user experience. This integration aims to provide more intuitive and personalized interactions for users. Samsung's move aligns with the growing trend of AI implementation in consumer electronics, potentially setting a new standard for smartphone functionality
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.Samsung has set ambitious goals for its new flagship series. The company aims to ship 35 million units of the Galaxy S24 series in 2024, a significant increase from the estimated 30 million units of the Galaxy S23 series shipped in 2023. This projection reflects Samsung's confidence in the appeal of AI-enhanced smartphones to consumers
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.While focusing on AI integration in its flagship series, Samsung continues to maintain its leadership in the foldable smartphone market. The company plans to ship 10 million units of foldable models in 2024, solidifying its position in this growing segment. This dual strategy of innovation in both traditional and foldable smartphones demonstrates Samsung's commitment to diversifying its product portfolio
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Samsung's push towards AI-powered smartphones comes as other major players in the industry, such as Apple, are also exploring similar technologies. This trend indicates a broader shift in the smartphone market towards more intelligent and capable devices. As competition intensifies, Samsung's early adoption of AI technology in its flagship series could provide a significant advantage
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.The integration of AI in Samsung's Galaxy S24 series may have far-reaching implications for the future of mobile technology. As smartphones become more intelligent and capable of complex tasks, the line between mobile devices and personal computers could blur further. This evolution may lead to new use cases and applications for smartphones, potentially reshaping how consumers interact with technology in their daily lives
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