Samsung Upgrades Smart TVs with Advanced AI-Powered Bixby Assistant

Your Samsung TV is getting a huge feature upgrade - 3 AI tools launching right now

If you have a Samsung television, you're about to get a big upgrade to your TV's built-in Bixby assistant. In a recent announcement, Samsung detailed a redesigned Bixby that brings a host of new features, including the ability to look up information, utilize Click to Search, and even control your smart home. Also: How to clear your TV cache (and why it makes such a noticeable difference) At present, Bixby is essentially a voice-controlled extension of your remote. You can use it to do basic things like open apps, control your TV's volume, control media playback, check the weather, or search for content. Here's what's coming with the new Bixby. Samsung says the new Bixby assistant, powered by generative AI, will provide a much more natural experience compared to the previous version. Bixby can answer any question you have and understand context and follow-up questions, letting you have more of a flowing conversation. Also: How to turn off ACR on your TV (and why you shouldn't wait to do it) You can ask queries like, "What's the tallest mountain in America" or "Suggest a chill playlist for a rainy day". Bixby can also answer questions about what's on your screen. Bixby is now integrated into Click to Search, letting you discover and explore while watching live TV, cable channels, or Samsung TV Plus. You can ask about an actor, a show, or a broader topic, and get answers right on your TV. The updated Bixby goes beyond your television, Samsung explains, and makes your smart TV a smart home hub. You can now connect and control Samsung SmartThings appliances by speaking directly to your screen. This includes commands like "Turn off the oven now," or "Set the air conditioner to 25 degrees." This isn't Samsung's only investment into bringing more AI to its TVs. The company said last fall that it would offer seven years of Tizen OS software upgrades to its AI-powered TVs, hopefully helping your TV last longer. Samsung currently holds the top place in the world TV market (it topped our list of the best TVs of 2025), making up 28.8% of revenue. Also: LG vs Samsung TV: Which brand should you buy in 2025? The new Bixby will start rolling out in the US today. It will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame, and QLED models.

Your Samsung TV is getting a huge Bixby upgrade - 3 AI features rolling out today

If you have a Samsung television, you're about to get a big upgrade to your TV's built-in Bixby assistant. In an announcement today, Samsung detailed a redesigned Bixby that brings a host of new features, including the ability to look up information, utilize Circle to Search, and even control your smart home. Also: How to clear your TV cache (and why it makes such a noticeable difference) At present, Bixby is essentially a voice-controlled extension of your remote. You can use it to do basic things like open apps, control your TV's volume, control media playback, check the weather, or search for content. Here's what's coming with the new Bixby. Samsung says the new Bixby assistant, powered by generative AI, will provide a much more natural experience compared to the previous version. Bixby can answer any question you have and understand context and follow-up questions, letting you have more of a flowing conversation. Also: How to turn off ACR on your TV (and why you shouldn't wait to do it) You can ask queries like, "What's the tallest mountain in America" or "Suggest a chill playlist for a rainy day". Bixby can also answer questions about what's on your screen. Bixby is now integrated into Click to Search, letting you discover and explore while watching live TV, cable channels, or Samsung TV Plus. You can ask about an actor, a show, or a broader topic, and get answers right on your TV. The updated Bixby goes beyond your television, Samsung explains, and makes your smart TV a smart home hub. You can now connect and control Samsung SmartThings appliances by speaking directly to your screen. This includes commands like "Turn off the oven now," or "Set the air conditioner to 25 degrees." This isn't Samsung's only investment into bringing more AI to its TVs. The company said last fall that it would offer seven years of Tizen OS software upgrades to its AI-powered TVs, hopefully helping your TV last longer. Samsung currently holds the top place in the world TV market (it topped our list of the best TVs of 2025), making up 28.8% of revenue. Also: LG vs Samsung TV: Which brand should you buy in 2025? The new Bixby will start rolling out in the US today. It will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame, and QLED models.

Samsung Redefines AI Search on Smart TVs With a Smarter Bixby Voice Assistant

Enhanced by Generative AI, Bixby now offers a more conversational and personalized experience for TV users to get more from what they're watching without leaving the screen Samsung Electronics today announced an update to its AI-powered Bixby feature on its 2025 TV lineup, introducing a more advanced Bixby voice assistant designed to make information discovery more natural, intuitive and seamless. "Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences," said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. "With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways." A smarter Bixby voice assistant on Samsung TVs now delivers a more natural and personalized experience. With a smarter Bixby, users can easily wake it up by voice or by pressing the mic button to start a conversation -- no commands, no menus, no typing. The new Bixby understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation. Powered by Generative AI, Bixby can answer any questions you may have, whether you're asking about general information, such as "How tall is Mount Everest?" or recommendations like "Please suggest chill playlists for a rainy day". By simply asking, Bixby can help answer questions about on-screen content, as it retrieves the most relevant details and displays them on screen. It's a smarter, faster way to get more out of your TV without breaking your viewing flow. With this update, Bixby is now integrated into Click to Search, making it easier than ever to discover and explore entertainment and more, whether watching live TV, cable channels or Samsung TV Plus. Users can ask about an actor, a show or a broader topic -- and receive answers instantly, right on their TV. Bixby even enables Click to Search to go beyond what's on screen. For everyday questions such as "Tell me the recipe for making pasta" or "Do you know any good movies about chefs?" Bixby delivers contextual responses using external information. It's search made simple. Equipped with a smarter Bixby, Samsung TVs can detect, connect and control appliances with Samsung SmartThings enabled. By speaking directly to their screen, users can leverage the SmartThings ecosystem to execute voice commands, such as "Turn off the oven now," or "Set the air conditioner to 25 degrees," transforming their smart TV into a central hub for managing other smart home appliances. Moreover, Bixby is secured by Samsung Knox, the industry-leading security solution designed to protect users' sensitive personal data. Users can enjoy AI-driven personalized features without worrying about privacy concerns, as no user voice data is stored on servers or TVs. Smarter Bixby will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame and QLED models, with availability starting in South Korea and extending to global markets in phases. Building on the integration of Bixby within Vision AI, Samsung will introduce a newly upgraded version of Vision AI in October 2025. This evolved Vision AI will be available through Samsung's 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

Samsung Says that its New Update Makes its TVs Smarter - Phandroid

Smarter voice assistants have been all the rage over the past couple of years, and countless industry giants have wasted no time cooking up their own AI-powered voice assistant solutions. That said, Samsung recently announced that it's bringing over a new software update to to its TVs, which comes with a "more advanced" Bixby voice assistant. READ: Samsung launches Galaxy Z Fold 7 Enterprise Edition for business users It should be noted that the update will be available to select Samsung TV models launched in 2025, including the Neo QLED, OLED, The Frame and QLED models. Part of a statement from Samsung's Executive VP for Visual Display Business Hun Lee reads: Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences... With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways. As for the update itself, Samsung promises that Bixby will now come with a more natural and personalized user experience, with instant access to conversational communication with a single button press or waking it up by voice. Bixby now understands context and follow-up questions, and even answer questions about on-screen content. Samsung has also integrated Bixby into Click to Search for faster content discovery with cable and live TV, or even with Samsung TV Plus. Samsung TVs with the update will also be able to scan and pair with appliances via the SmartThing platform for added user control, simply by issuing voice commands. As for availability, the update will initially roll-out for users in South Korea, with expanded functionality for more regions later on. Samsung adds that its new Vision AI will make its debut later this October, building on its current Bixby assistant integration.

Samsung Smart TVs Updated With Enhanced On-Screen AI Search Feature

Samsung is currently rolling out the update in South Korea For now, the rollout is limited to its 2025 Samsung smart TV range The company has not announced a release date for India Samsung is updating its on-screen search experience to offer a more conversational and personalised experience to its smart TV users. To make this possible, the company is releasing an advanced version of the artificial intelligence (AI)-powered Bixby voice assistant, integrating it with the Samsung Vision AI ecosystem. It is currently being rolled out in South Korea, exclusively to its 2025 smart TVs, with a phased wider rollout starting soon. Users will be able to initiate conversations by pressing the mic button on their Samsung smart TV's remote. The company says that its 2025 smart TVs in South Korea are receiving an update that offers an improved on-screen search experience with Samsung Vision AI. The update brings a "more advanced" Bixby voice assistant, which is tailor-made to offer "natural, intuitive, and seamless information discovery," according to Samsung. Users can press the mic button to start a conversation without giving a prompt or going into a menu in the smart TV. According to Samsung, the improved Bixby remembers and understands context and follow-up questions, providing a more "fluid" and conversational interaction. Apart from searching for shows and movies, users can ask Bixby general questions as well. For example, people can ask about the height of Mount Everest, and the Samsung smart TV, with Bixby's help, will provide an answer to the query. Additionally, a Samsung smart TV owner can also quiz Bixby about the on-screen content, as the generative AI agent can also retrieve information from what is being displayed on the screen. The new update also integrates Bixby into the Click to Search feature. The company claims that this would make discovering shows, movies, and live TV channels easier. It will also allow users to ask about an actor, a show, and on wider range of topics, like recipes for dishes, while a user watches a cooking show. Samsung smart TVs will now be able to detect, connect, and control appliances with Samsung SmartThings, enabled by the integration of "a more advanced" Bixby. Users can, with a voice command, turn off their different connected appliances or set the temperature of their air conditioners, directly from their TVs.

Samsung Smart TVs are getting a free AI update perfect for TV fans | Stuff

Smarter Bixby brings natural conversations, on-screen answers and smart home control - all without leaving the sofa Samsung has just rolled out a major free update to its 2025 smart TVs - and it's powered by AI. The centrepiece is a more conversational and context-aware version of Bixby, Samsung's voice assistant, designed to make your TV feel more like a helpful companion than a passive screen. That means no more digging through menus or reaching for your phone. With the new Bixby, you can just ask. Questions like "Who's that actor?" or "Recommend some rainy day playlists" now bring up instant results on-screen, whether you're watching live TV, cable or Samsung TV Plus. It understands follow-up questions, too, so you can have a more natural back-and-forth without having to repeat yourself. This update also boosts Samsung's 'Click to Search' feature, letting you tap into extra info about what's on-screen - or even stuff that's not. Want a pasta recipe or suggestions for chef-themed films? Just ask. Bixby pulls in relevant results using generative AI, without interrupting what you're watching. It's not just about TV, though. Thanks to integration with Samsung SmartThings, you can control smart home devices straight from your screen. Say "Turn off the oven" or "Set the air con to 25 degrees" and it's done - no separate hub required. Importantly, Samsung says the smarter Bixby runs locally and respects your privacy. No voice data is stored on servers or your TV, and everything's protected by Samsung Knox security. The smarter Bixby update is available now on 2025 Samsung TVs, including Neo QLED, OLED, The Frame and QLED models, starting in South Korea before rolling out globally. And there's more on the way. A revamped version of Vision AI is coming in October, with support through Samsung's generous 7-year Tizen OS upgrade programme.

Samsung 2025 TVs get AI-driven Bixby with SmartThings integration, Click to Search, and Voice control

Samsung has announced the rollout of a major update to its Bixby voice assistant across its 2025 Smart TV lineup, introducing AI-powered improvements for natural conversations, content discovery, and smart home control. AI-Driven Conversations With "Ask Your TV Anything" The updated Bixby delivers more natural, conversational voice control. Users can activate it by speaking or pressing the mic button, with no need for typing or navigating menus. With better context understanding, Bixby can answer questions like "How tall is Mount Everest?" or suggest playlists, while also providing information about what's on screen without interrupting viewing. Click to Search Now Powered by Bixby Samsung's Click to Search now includes Bixby, allowing viewers to ask about cast members, programs, or general subjects during live broadcasts, cable, or Samsung TV Plus. The assistant also provides answers to everyday queries, such as cooking recipes or film recommendations, using data from outside sources. SmartThings Control Through Voice With this Bixby update, Samsung TVs gain the ability to detect and control SmartThings-enabled appliances. Users can issue voice commands like: The TV acts as a central control point for compatible devices. All interactions are secured by Samsung Knox, and no user voice data is stored locally or on cloud servers. The 2025 Neo QLED, OLED, The Frame, and QLED TV models now feature the smarter Bixby update. The company said it will introduce a refreshed Vision AI feature in October 2025, as part of the Tizen OS upgrade program that provides seven years of free updates for eligible TVs. Speaking on the update, Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, said: