ShopOS Launches Sloosh, Opening AI Creative Engine to Individual Creators and Small Businesses

ShopOS Democratizes Enterprise AI Creative Tools with Sloosh Launch

Binny Bansal-backed ShopOS has launched Sloosh, an AI creative platform that brings its enterprise-grade technology to individual creators, designers, photographers, video editors, and small businesses worldwide1

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. The self-service AI platform transforms ideas, photos, and videos into product imagery, visual scenes, reels, and creator-style clips using the same AI image and video orchestration engine that powers content production for leading global brands2

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ShopOS cofounder Ajay PV explained the platform targets anyone who creates visual content and needs creatives daily. The decision to build Sloosh followed growing interest from smaller brands and individual creators who couldn't afford ShopOS' enterprise retainers1

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. Operating on a subscription model, paid plans start at $19 per month globally, making professional-grade AI tools accessible at a fraction of enterprise costs1

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Reusable Workflows Address Content Consistency Challenges

While AI has simplified single image or video generation, producing content that remains accurate, consistent, and on-brand across multiple formats typically requires repeated prompting and juggling multiple tools. Sloosh addresses this through Spaces, reusable workflows that package the steps, models, and settings behind an output2

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. Users can run the same workflow with new inputs, adapt it to different needs, and reproduce consistent results without rebuilding the process each time.

The platform supports batch generation, enabling users to produce hundreds of images and videos through the same workflow with consistent, accurate results1

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. This capability matters for designers and small businesses managing multiple campaigns or product lines, where maintaining visual consistency traditionally demanded significant time and resources.

Four Creation Modes and Integration Strategy

Sloosh offers four distinct ways to generate images and videos using AI. Users can chat with an AI agent that determines the best workflow, run ready-made Spaces for specific use cases, build custom workflows in Spacelab's visual canvas, or collaborate with ShopOS's in-house creative team for complex projects2

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. The visual canvas supports all the latest image, video, and reasoning models, giving creators flexibility in their approach.

The platform connects with AI assistants through model context protocol (MCP), allowing users to request content generation from tools like ChatGPT, Claude, Gemini, and Cursor without switching applications2

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. ShopOS is launching an Adobe After Effects plugin and plans additional integrations, meeting creators where they already work1

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ShopOS Enterprise Growth and Market Positioning

Founded in 2025 by Sai Krishna V K and Ajay PV, ShopOS builds AI tools and services for ecommerce brands across catalogue operations, category management, pricing, promotions, recommendations, and marketing1

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. The cofounders previously built Scapic, an augmented reality and AI commerce startup that Flipkart acquired in 20201

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ShopOS raised $20 million from Binny Bansal's 3STATE Ventures in June last year to develop products, onboard brand partners, and expand its team1

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. The startup currently serves around 30-40 brands in India and a few in the US, with secured US contracts worth approximately $500,0001

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. Clients include Kareena Kapoor-backed Fizzy Globlet and Van Heusen, with the startup claiming its services have reduced production budgets by nearly 90%1

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Expansion Plans and Community-Led Development

Over the next year, ShopOS aims to expand its enterprise customer base to more than 100 brands in India and 40-50 brands in the US1

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. Under its managed services model, ShopOS delivers finished creative assets, with AI agents and human experts reviewing and refining AI-generated content before delivery to enterprise customers1

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Sloosh takes a community-led approach with transparent pricing and a product roadmap shaped by users2

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. Through Spacelab, creators can publish their own Spaces for others to run, extending their creative process beyond single outputs. ShopOS plans to work with creators and build communities across markets, with users able to share their workflows1

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. While Sloosh currently operates as part of ShopOS, the team remains open to restructuring depending on the platform's growth trajectory1

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