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Sonova unveils new AI-powered hearing-aid platform to support growth targets
Aug 24 (Reuters) - Sonova (SOON.S), opens new tab launched its third hearing-aid platform utilising real-time AI on Monday, its latest effort to strengthen its position in a market that relies on rapid technology upgrades to shorten replacement cycles and attract first-time users. The Swiss
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Phonak's new EON hearing aids run two AI systems on a chip built to sip power
The Sonova brand says its new HYPERSONIC processor cuts power draw by 37% while running speech separation and scene classification at once. Phonak has launched EON, a hearing aid platform built around a newly developed processor the company calls HYPERSONIC, which it says runs two artificial
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Sonova unveils new AI-powered hearing-aid platform to support growth targets
The Swiss company was the first one to roll out a hearing aid that used real-time AI to separate speech from background noise in 2024. Sonova launched its third hearing-aid platform utilising real-time AI on Monday, its latest effort to strengthen its position in a market that relies on rapid
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Sonova bets on a new generation of AI-powered hearing aids
Sonova has launched Phonak EON, its third hearing-aid platform using real-time artificial intelligence, to support its medium-term growth ambitions. The Swiss group, which in 2024 was the first to offer a hearing aid able to distinguish speech from background noise in real time using AI, is now
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Sonova launched Phonak EON, its third real-time AI hearing-aid platform featuring the HYPERSONIC processor that cuts power draw by 37%. The device makes speech twice as understandable while being 25% smaller and 20% lighter than previous models. This launch aims to help Sonova meet medium-term growth targets that faced investor skepticism in March.
Sonova has launched Phonak EON, marking its third hearing-aid platform utilizing real-time AI technology
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. The Swiss company, which pioneered the first hearing aid capable of using real-time AI to distinguish speech from background noise in 2024, continues to push boundaries in assistive hearing technology3
. Anders Rosengren, Sonova's head of research and development, emphasized that the new platform delivers a smaller, lighter device with advanced AI that makes speech twice as understandable while requiring less listening effort1
.At the core of Phonak EON sits the newly developed HYPERSONIC processor, engineered to run two artificial intelligence systems simultaneously while drawing 37% less power than the previous generation
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. The first system, Spheric Speech Clarity 3.0, employs a deep neural network to separate speech from background noise in real-time as audio arrives. The second system, AutoSense OS AI 8.0, classifies the surrounding sound environment and automatically adjusts active features, eliminating the need for wearers to manually switch programs as they move between different acoustic settings2
. "With the HYPERSONIC chip, we have engineered a significant step forward in power efficiency without compromising real-time AI performance," said Anders Rosengren, Sonova's chief R&D officer2
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Source: The Next Web
The power efficiency gains translate directly into tangible benefits for users. Phonak EON is 25% smaller and 20% lighter than the previous Sphere generation, making it more comfortable for extended wear
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. Despite the reduced size, the device runs for up to 38 hours on a single charge, addressing one of the most common concerns among hearing aid users who require continuous audio processing throughout their day2
. According to Phonak's internal testing, wearers using Spheric Speech Clarity 3.0 are twice as likely to understand every word spoken from any direction compared with identical devices that have the feature disabled2
.Phonak EON incorporates WindBlock 2.0 technology, which reduces wind noise by up to 50 dB and can improve the signal-to-noise ratio by as much as 30 dB, addressing persistent complaints from users who wear hearing aids outdoors
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. The platform adopts a Made-For-All connectivity approach, pairing with essentially any Bluetooth device rather than requiring specific phone models. It combines Bluetooth Classic with Sonova's proprietary Roger Direct wireless microphone protocol and includes Auracast support2
. Auracast, part of the Bluetooth LE Audio specification, enables venues to broadcast audio directly to unlimited receivers simultaneously, transforming how wearers access audio in museums, theaters, airports, and other public spaces without relying on outdated loop systems2
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Sonova has positioned Phonak EON to support its premium market positioning at launch, though specific pricing details remain undisclosed
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. Oliver Lux, president of Sonova's EMEA and Latin America regions, stated that the company expects EON adoption to build quickly among both replacement and new customers1
. The platform launched in the United States on Monday, with Australia and key European markets including Germany, France, Italy, and Britain following in mid-September before a broader global rollout1
. Phonak is shipping three configurations: Audéo EON Sphere and Audéo EON R, both covering mild to profound hearing loss, and CROS EON R for unilateral loss, with the range available in eight colors2
.The new platform is viewed as crucial for Sonova to achieve medium-term growth targets that faced investor skepticism when announced in March
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. Sonova continues to see positive market dynamics across key markets, particularly in Asia-Pacific and Latin America1
. Under CEO Eric Bernard, who assumed office last September, Sonova has increasingly highlighted Asia-Pacific as a key growth region, where the company seeks to expand volumes and strengthen its presence in faster-growing markets buoyed by aging populations1
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. "EON sets a new benchmark for intelligent hearing," said Josipa Kern, global head of Phonak. "It brings together the capabilities that matter most in daily life: understanding speech, adapting automatically and staying connected with confidence"2
. The launch comes as hearing aids remain a prescription-adjacent product fitted by hearing care professionals, even as consumer earbuds have moved into similar territory, with specification sheets on both sides converging faster than the distribution channels that sell them2
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