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First Western Digital, now Sony: The tech giant suspends SD card sales
The global memory shortage due to rapid AI data center expansion is hitting everyone, even the biggest tech companies in the world. Case in point: Sony is suspending orders for almost all SD card sales from both vendors and consumers, per PetaPixel. The announcement was made on Sony's Japanese
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Sony is halting sales of memory cards and you have AI to blame for it
Global memory shortages driven by AI demand are now hitting cameras and storage cards. Sony has hit pause on a major part of its storage business, and not-so-surprisingly, AI is one of the reasons behind it. The company has officially announced that it is temporarily suspending orders for most of
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Sony Is Putting Its SD and CFExpress Memory Card Production On Hold Thanks To AI - IGN
Sony has temporarily suspended orders for many of its memory cards because of the ongoing global storage shortage that's affecting the pricing and availability of things like RAM, GPUs, and game consoles, current and future. The company did not say when it will resume selling the products; just
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Sony has temporarily suspended orders for nearly all its SD and CFexpress memory cards, citing a global memory shortage driven by AI data center expansion. The tech giant follows Western Digital in facing severe supply chain pressures, with no clear timeline for resuming production or sales of these consumer storage products.
Sony announced on March 27, 2025, that it is suspending orders for almost all of its memory cards, including CFexpress Type A, Type B, and SD card models
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. The decision affects both vendor and consumer orders, with the company explicitly blaming the global memory shortage caused by rapid AI data center expansion2
. In its official statement on the Japanese website, Sony acknowledged that "supply will not be able to meet demand for CFexpress memory cards and SD memory cards for the foreseeable future," marking a significant disruption in the consumer storage market1
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Source: IGN
The suspension impacts six models of CFexpress cards and nine models of SD cards, including high-performance "TOUGH" cards designed for professional digital cameras
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. While some lower-end SD cards and select CFexpress Type B models remain available temporarily, existing inventory is expected to deplete quickly2
.The semiconductor memory shortage stems from surging demand from AI infrastructure and high-performance computing applications. Data centers powering AI workloads are consuming massive amounts of DRAM and NAND storage, forcing manufacturers to prioritize high-margin enterprise products like SSDs over consumer items like memory cards
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. The same semiconductors that power camera storage cards are now being redirected to fuel AI data centers, creating severe supply chain pressures across the consumer electronics sector3
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Source: Mashable
Sony is not alone in facing these challenges. Western Digital announced in February that it had sold out of all hard drives for the year, with 10 months remaining
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. This pattern signals a broader industry shift where consumer storage products take a backseat to enterprise AI infrastructure needs.The storage shortage is creating widespread disruptions beyond memory cards. Sony recently announced massive price hikes on its current-generation PlayStation consoles, likely driven by the same supply constraints affecting its memory card business
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. The gaming industry faces particular vulnerability, with Steam Deck supply issues, manufacturing disruptions for GPUs like the RTX 5070 Ti, and expectations of price hikes for upcoming consoles including potential increases for the Nintendo Switch 23
.Valve's Steam Machine remains without a confirmed price or release date despite targeting 2025, while speculation grows about delays for the Sony PlayStation 6
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. The RAM and memory crisis affects pricing and availability across technology sectors, from GPUs to game consoles both current and future.Related Stories
Sony's statement offers no clear timeline for when it will resume accepting orders or restore production capacity. The company indicated it will "consider it while monitoring the supply situation" and announce updates separately on product information pages
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. While Sony frames this as a temporary suspension rather than a permanent exit, the indefinite nature of halting sales of memory cards leaves photographers, videographers, and consumers uncertain about when they can access these essential storage products2
. For now, any cards remaining on store shelves may be the last available for an extended period.Summarized by
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