Sprinklr acquires ViralMoment's video intelligence assets to boost AI analytics capabilities

Sprinklr acquires ViralMoment's video intelligence assets By Investing.com

NEW YORK - Sprinklr (NYSE:CXM) announced today the acquisition of assets from ViralMoment, a social video intelligence and analytics company, according to a press release statement. The $1.31 billion market cap company's stock has declined 27% over the past six months, trading at $5.28. ViralMoment's technology analyzes video content frame by frame across visuals, audio, and on-screen text to identify trends and patterns on social media platforms. The acquisition adds video and image analysis capabilities to Sprinklr's customer experience management platform. "Modern listening requires understanding customers the way they actually communicate today - visually, emotionally, and at speed," said Karthik Suri, Chief Product and Corporate Strategy Officer at Sprinklr. Chelsie Hall, Chief Executive Officer at ViralMoment, said the combination allows the company to bring its video analysis capabilities into an enterprise platform. The acquired technology will enable Sprinklr's customers to detect trends through video and image analysis, understand content performance, capture customer sentiment expressed visually, and activate insights across teams. Sprinklr's platform provides solutions for social media management, marketing, advertising, customer feedback, and contact center management. The company states that 1,600 enterprises, including 59% of the Fortune 100, use its platform. Financial terms of the acquisition were not disclosed in the announcement. The press release included forward-looking statements noting that anticipated benefits from the acquisition are subject to risks and uncertainties, including integration challenges. Additional risk factors are detailed in Sprinklr's Annual Report on Form 10-K for the fiscal year ended January 31, 2026, filed with the Securities and Exchange Commission on March 19, 2026. In other recent news, Sprinklr has been the focus of several analyst updates and strategic partnerships. DA Davidson lowered its price target for Sprinklr to $6.25 from $6.50 due to concerns about increased competition, though they maintained a Neutral rating. This adjustment reflects a revised valuation based on fiscal year 2027 projections. Meanwhile, Citizens reiterated a Market Outperform rating with a price target of $11.00, highlighting Sprinklr's improving renewal rates over the past four quarters. In terms of partnerships, Sprinklr announced a collaboration with CreatorIQ to integrate creator marketing data with enterprise social media platforms. This partnership aims to offer brands a unified performance measurement system across various social channels. Despite some challenges, such as churn and geopolitical tensions, analysts remain optimistic about Sprinklr's potential, particularly regarding AI growth. These developments underscore the dynamic environment in which Sprinklr is operating. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Sprinklr Acquires ViralMoment to Expand AI-Powered Video and Image Analytics Capabilities

Sprinklr, Inc. is an enterprise software company for customer-facing functions. The Company's artificial intelligence (AI) platform, Unified Customer Experience Management (Unified-CXM), enables customer-facing teams, from customer service to marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver better customer experience. Its platform enables organizations to connect to approximately 30 digital channels, including messaging, live chat, text, social media and hundreds of millions of forums, blogs, news and review sites, as well as traditional channels such as voice and email. Its single-codebase platform is designed to handle unstructured data. Its Unified-CXM platform enables listening, seamless collaboration across the entire customer journey, skills-based workflow, customer-led governance, and timely decision-making.