Square launches ChatGPT and Claude integrations to help sellers capture AI-driven commerce

Square Intros ChatGPT and Claude Integrations for Sellers | PYMNTS.com

The business technology platform on Tuesday (July 1) announced a new ChatGPT app and Claude plugin, designed to help merchants "get discovered and transact" at the moment customers are making purchasing decisions via artificial intelligence (AI)-powered conversations. "Square was built to help sellers accept payments where their customers are active. This foundation has expanded to helping sellers reach customers across key digital channels - from search and maps to social and marketplaces," the company said in a news release. "As consumers increasingly turn to AI to decide where to eat, shop, and book services, Square is extending this approach to help businesses show up with accurate information and, in supported AI experiences, directly order within these channels." Beyond these new integrations -- set to go live first with Square food and beverage customers -- the company says it has also teamed up with Amazon to extend AI-powered discovery to voice commerce through Alexa+. Soiree says it's of a larger strategy to help sellers gain visibility as new AI-powered channels crop up, without having to individually manage each integration. "Consumer behaviors and preferences are constantly evolving, and business owners can easily find themselves playing an impossible game of catch-up," said Morgan Kuntze, global partnerships lead at Block, Square's parent company. "Our investment into agentic commerce aims to offload that responsibility by giving operators time back, helping connect them with customers in their communities, and keeps them at the industry's cutting edge. Modern commerce is moving at a sprint, and we're building Square to help sellers appear everywhere customers are going." The launch comes at a moment when AI adoption among consumers continues to accelerate, although PYMNTS Intelligence research shows consumers embracing the technology unevenly, giving it authority only in certain scenarios. "That creates a more complicated future than many technology companies initially envisioned," PYMNTS wrote last month. "Silicon Valley's prevailing assumption has been that consumers ultimately want AI systems capable of independently booking travel, purchasing products, managing finances, and executing everyday decisions with minimal human oversight." However, the research showed that consumers are much more open to AI serving as a collaborative layer, but not as a replacement for human agency. "Product recommendations, deal comparisons, shopping organization, and personalized discovery all rank high in consumer comfort levels," PYMNTS added. "These are areas where AI enhances efficiency while leaving the user in control."

Square launches ChatGPT and Claude integrations for sellers By Investing.com

OAKLAND, Calif. - Square announced today the launch of a ChatGPT app and Claude plugin that allows eligible sellers to be discovered and accept orders through AI-powered conversations. The integrations enable U.S. food and beverage sellers with activated Square Online Ordering profiles to appear in AI search results, display menus, and accept orders through Order by Cash App, according to a press release statement. Orders route directly into sellers' existing Square Online Ordering systems, including point-of-sale and kitchen display systems. Eligible sellers are automatically enrolled without additional setup, technical integration, or fees. Square does not charge marketplace commissions on orders placed through these AI channels. Sellers manage their AI presence through the existing Square Dashboard, while Square syncs business information, menu data, hours, and ordering capabilities in real time.The commission-free approach reflects Square's strong financial position. With a market capitalization of $45.7 billion and revenue of $24.5 billion over the last twelve months, the company has maintained profitability while investing in new technologies. InvestingPro data shows Square earned a "GOOD" financial health rating, supported by liquid assets that exceed short-term obligations. Square is also working with Amazon to integrate sellers into Alexa+ experiences. The company stated it is participating in agentic commerce protocol groups, including the AAIF Agentic Commerce Working Group and the W3C Web Payments Working Group. Square is partnering with Google to develop the Universal Commerce Protocol specification for local food ordering and delivery. Partners Coffee, a Brooklyn-based coffee brand, participated in developing the integrations. "What Square has built not only allows our team to continue offering analog, experiential moments; it creates more of them," said Andrew Costaris, Digital VP at Partners Coffee. Square cited research from NielsenIQ indicating that 42% of consumers use AI tools for shopping tasks such as product discovery and comparison. Morgan Stanley research projects that agentic shoppers could drive nearly $385 billion in U.S. ecommerce spending by 2030.According to InvestingPro analysis, Square currently trades below its Fair Value, suggesting potential upside as the company expands into AI-powered commerce. For investors seeking comprehensive analysis, InvestingPro offers detailed Pro Research Reports covering Square and 1,400+ other US equities, transforming complex data into actionable intelligence. Square currently serves more than 4.5 million sellers across search, maps, social, and marketplace channels. In other recent news, Block Inc. has announced the launch of Builderbot, an AI tool designed to expedite software development by coordinating multiple AI agents within the company's codebase. This tool handles over 200,000 operations daily and manages around 1,500 pull requests weekly, streamlining processes such as bug fixes and service migrations. Additionally, Block introduced the Cash App Wand, an NFC-enabled payment accessory that allows users to make purchases without their phone or wallet, enhancing the convenience for Cash App Card holders. In another development, Sherwin-Williams selected Square, a part of Block, as its payment solutions partner for the Sherwin-Williams Digital Alliance Program. This program will provide digital tools and exclusive offers to Sherwin-Williams PRO+ customers across the U.S. and Canada. Analyst firms have also weighed in on Block's prospects; TD Cowen reiterated a Buy rating with a $101 price target, citing product momentum. Meanwhile, Truist Securities raised its price target for Block to $82, reflecting an optimistic profit outlook and increased gross profit estimates for both the Square and Cash App segments. These developments highlight the company's ongoing innovations and the positive sentiment among analysts regarding its financial trajectory. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.