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From co-pilots to AI agents to custom tool handling - what should marketers do next?
AI has been the topic of most conferences happening this fall, and listening to some speakers, there are some exciting possibilities we need to take advantage of. But we also need to be careful. Every software vendor rushed to implement a conversational chatbot or co-pilot as soon as OpenAI
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Meta, Outshift, Intuit and Asana dig into the agentic AI future
Kumar Sricharan VP Technology & Chief Architect for AI, Intuit; Shubha Pant VP, AI/ML, Outshift by Cisco While business and technology leaders are working to reap value from AI today, the future is barreling toward us, and it's vital to build a foundation for what's quickly coming. Tech leaders
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The journey to fully autonomous AI agents and the venture capitalists funding them
The term "agentic AI," or "artificial intelligence agents," is rapidly becoming commonplace, so much so that those invested in the technology see a need to draw distinctions. In a series of blog posts published last week, partners at venture capital firm Menlo Ventures, (which has bankrolled
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Networks of collaborative AI agents will transform how we work, says this expert
It's commonplace for artificial intelligence (AI) experts in research and industry to talk about AI agents and agentic AI as the focus of innovation. OpenAI's Sam Altman said as much almost a year ago at the company's unveiling of an online store for custom GPTs and has elaborated at length about
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AI agents are emerging as the next frontier in artificial intelligence, promising to revolutionize how businesses operate and how technology is developed and utilized. This story explores the current state of AI agents, their potential impact, and the challenges that lie ahead.

The artificial intelligence landscape is rapidly evolving, with AI agents emerging as the next significant development. Christopher Penn, Chief Data Scientist at Trust Insights, suggests that co-pilots will no longer be a differentiating feature in software, as AI agents take center stage
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. HubSpot's Founder and CTO, Dharmesh Shah, predicts that 2024 will be the year of AI agents, defining them as "software that uses AI and tools to accomplish a goal requiring multiple steps"1
.AI agents are being developed to handle increasingly complex tasks. HubSpot has announced agents for social media calendar creation and content repurposing, while Salesforce is planning to launch Agentforce
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. These agents are designed to function as digital teammates, automating mundane tasks and amplifying human capabilities rather than replacing workers entirely1
.Large Language Models (LLMs) are at the core of AI agents' functionality. Christopher Penn explains that LLMs can now work around their text-only limitations by leveraging code execution and API connections
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. This allows them to handle various data types and perform complex operations, opening up new possibilities for AI applications.Venture capitalists from Menlo Ventures outline four key capabilities that define fully autonomous agents: reasoning, external memory, execution, and planning
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. While current AI applications may not possess all these elements, the industry is rapidly progressing towards this goal. Companies like Anthropic and OpenAI are already implementing tool use features, allowing their models to interact with external programs3
.AI agents are finding applications across various industries. Asana has embedded agentic AI for chat and workflow use cases, helping to prioritize and manage requests more efficiently
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. Intuit is leveraging AI agents to automate tasks across their financial products, offering insights and guidance to users2
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Despite the excitement surrounding AI agents, there are still challenges to overcome. The issue of hallucinations – confidently asserted false outputs – remains a concern that needs to be addressed as agents become more autonomous
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. Additionally, interoperability between different AI systems and agents is crucial for realizing their full potential4
.Dharmesh Shah envisions a future where networks of AI agents collaborate to achieve complex tasks with minimal human supervision
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. HubSpot's agent.ai platform aims to create a professional network for AI agents, allowing them to work together and compose higher-order structures to tackle more sophisticated problems4
.The rise of AI agents is expected to transform various sectors, particularly Customer Relationship Management (CRM) software. Shah predicts that AI-based smart CRMs will emerge as the new paradigm, potentially reshaping the competitive landscape in the industry
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. This shift is likely to attract a new generation of developers focused on building AI agents rather than traditional web-based applications4
.As AI agents continue to evolve and mature, they promise to revolutionize how businesses operate, how technology is developed, and how complex problems are solved. While challenges remain, the potential for AI agents to enhance human capabilities and drive innovation across industries is immense.
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