5 Sources
[1]
The Sims' designer's new AI game is giving me the creeps
"An AI life sim built from your memories," Gallium Studios breezes in its trailer for Proxi. Nice.... wait, what? Proxi is being developed by Will Wright, the original designer of The Sims. Instead of Sims, the game features eponymous AI-driven Proxies, which players can customise and train on
[2]
The Sims creator's first game in over 10 years is an AI life sim that uses your real memories: "The more I can make a game about you, the more you'll like it"
Watch out, The Sims 4 - series mastermind Will Wright is back with a brand-new game over a decade after his last, and while it's also a life sim, it seems nothing like its predecessors. 16 years have passed since Spore launched in 2008, and legendary Sims designer Will Wright has stayed out of the
[3]
The Sims creator Will Wright discusses his forthcoming AI life sim Proxi
Will Wright, creator of The Sims and co-founder of its developer Maxis, has shared fresh details of his forthcoming AI life sim, Proxi. The game was first announced back in 2018 and a gameplay trailer was shared a month ago by its developer Gallium Studio to explain its concept. Then yesterday,
[4]
The Sims designer Will Wright is making his next life sim more personal by building it with your actual memories: 'No game designer has ever gone wrong by overestimating the narcissism of their players'
"It goes to figure that the more I can make a game about you, the more you'll like it," Wright said playfully while discussing his next life sim, Proxi. Will Wright, the designer of The Sims and co-founder of Maxis, appeared on Twitch today to talk about his next game, Proxi, which is "an AI life
[5]
The Sims creator's new life sim will let you arrange dinner with Napoleon, or 'a cage match between Cleopatra and my grandma'
A life sim where players collaboratively create memories for in-game avatars? It can only be a Will Wright game... Last month, Maxis founder, The Sims creator, and one of the Great Elders of PC gaming, released a teaser trailer for his new game Proxi. The game could be described as a
Share
Copy Link
Will Wright, creator of The Sims, unveils Proxi, an ambitious AI-driven life simulation game that uses players' real memories to create personalized digital worlds.

Legendary game designer Will Wright, creator of The Sims and co-founder of Maxis, is making waves in the gaming industry with his latest project, Proxi. This innovative AI-driven life simulation game promises to blur the lines between reality and virtual worlds by incorporating players' real-life memories
1
2
.Proxi stands out from traditional life sims by allowing players to input their own memories, which the game then transforms into interactive 3D scenes. Players can customize their digital avatars, called "Proxies," and train them using personal experiences
3
. The game aims to create a deeply personalized experience, with Wright stating, "The more I can make a game about you, the more you'll like it"4
.The game introduces several unique features:
2
.3
.1
.3
.Proxi's developers make bold claims about the game's capabilities, suggesting it can uncover hidden connections between memories and provide psychological insights
1
. However, these assertions have raised eyebrows among some observers, who question the ethical implications of AI analyzing personal memories5
.Wright's approach to game design is rooted in his belief that players are inherently narcissistic. He explains, "No game designer has ever gone wrong by overestimating the narcissism of their players"
4
. This philosophy has guided the development of Proxi, aiming to create an intensely personal gaming experience.Related Stories
Proxi's ambitions extend beyond individual experiences. Wright envisions a collaborative system where players can create and interact with historical figures or fictional characters. He describes scenarios like "an amazing dinner party between Cleopatra, Napoleon, and Da Vinci" or even "a cage match between Cleopatra and my grandmother"
5
.The development of Proxi represents a significant technical challenge, blending AI, memory interpretation, and game design. As the project progresses, it may influence the broader gaming industry, particularly in the realms of personalized content and AI-driven narratives
2
3
.While Gallium Studios, Wright's development company, states that Proxi is "coming soon," specific release dates and platforms have not been announced
3
. The gaming community eagerly awaits more details on this groundbreaking project.Summarized by
Navi
[1]
09 Apr 2026•Entertainment and Society

26 Feb 2025•Technology

18 Sept 2024

1
Technology

2
Policy and Regulation

3
Technology
