BuzzFeed launches AI apps through Branch Office spinoff to combat $57.3M loss
BuzzFeed unveiled Branch Office at SXSW, an independent spinoff company developing AI apps including Conjure, BF Island, and Quiz Party. The struggling media company, which posted a $57.3 million net loss last year and has "substantial doubt" about continuing as a business, is betting on AI-powered consumer apps to solve financial woes. But the Austin presentation met with silence and skepticism from the tech-forward audience.