Salesforce to Acquire Braze for $5.66 Billion to Strengthen AI Marketing Capabilities
Salesforce announced plans to acquire customer engagement platform Braze for approximately $5.66 billion in cash, paying $47.50 per share—a 58% premium. The deal brings Braze's real-time messaging, AI-powered personalization, and multichannel marketing automation into Salesforce's Marketing Cloud, strengthening its position as businesses increasingly turn to AI solutions amid concerns about a SaaSpocalypse threatening legacy software models.