AI Agents Transform Ecommerce as Agentic Commerce Reshapes How We Shop Online
AI agents are shifting from basic chatbots to autonomous shopping assistants that search, compare, and complete purchases on behalf of consumers. This emerging model, called agentic commerce, could orchestrate up to $1 trillion in retail revenue by 2030. But as merchants rush to adopt the technology, concerns about fraud and security vulnerabilities have prompted Experian, Visa, and others to launch Agent Trust, a verification system designed to build trust in AI-driven commerce.