Southeast Asia's AI Adoption Soars to 243 Million Users as Digital Economy Hits $368 Billion
Southeast Asia's digital economy surged 17% to $368 billion in 2026, powered by generative AI adoption reaching 243 million users—58% of the working population. The e-Conomy SEA report by Google, Temasek and Bain & Company reveals AI is scaling four times faster than mobile internet, transforming e-commerce, travel and advertising while projecting the region will exceed $1 trillion by 2035.