Adobe and LinkedIn partnership launches free AI training as marketing jobs demand AI skills

'We're helping make AI skills accessible to every marketer': Adobe & LinkedIn team up to spread AI knowledge

* LinkedIn selected to host Adobe's AI training for marketing professionals * Completed course will be shown on LinkedIn profiles * AI literacy job ads are up 113% year-over-year Adobe has teamed up with LinkedIn to launch its new AI Essentials for Marketers training initiative, in the hope that marketing professionals can stay up to date with the tech and its impacts on their roles. It's designed to focus on real-world workflows specific to this industry, rather than just offering theoretical knowledge that marketers would have to translate to their own use cases. But best of all, the training is being made available for free via LinkedIn Learning, with additional content being hosted on the Adobe Experience League. Adobe to offer AI training for marketers through LinkedIn It's unclear how long the training scheme will run for, but Adobe says it's committed to continuously updating the program as AI and marketing practices evolve. Besides utilizing Adobe's expertise in creative software, digital marketing and AI tools, the training was also designed around LinkedIn's labor market data. The Microsoft-owned platform revealed the proportion of marketing job ads requiring AI literacy has increased 113% year-over-year, and AI skills are now the number one focus area for marketing professionals. "AI Essentials for Marketers is about more than mastering new tools; it's about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era," Enterprise at Adobe CMO Rachel Thornton said, noting that "training and re-skilling are top of mine for CMOs" in today's economy. Content creation, audience targeting, campaign development and data and insights will be among the key target areas of the training. And because the training is being offered through LinkedIn - an increasingly verifiable platform - completion certificates can be added directly to profiles. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.

Adobe and LinkedIn launch Global AI Training Initiative for marketers

Adobe and LinkedIn today announced a joint global initiative, "AI Essentials for Marketers," aimed at training marketing professionals in role-specific artificial intelligence skills. The program offers short-form, social-first courses designed to fit into the schedules of active professionals. The curriculum addresses a rapidly shifting job market; according to data from the LinkedIn Economic Graph, the share of marketing job postings requiring AI literacy skills has increased by 113% year-over-year. Program Structure and Availability The initiative features four role-based courses designed by BrandWorks, LinkedIn's internal team of strategy and creative experts. The curriculum targets four core marketing domains identified through LinkedIn economic data: * Digital Marketing * Content and Creative * Social and Communications * Data and Analytics The courses will be translated into 47 languages and offered free of charge. Content will be hosted on LinkedIn Learning, while expanded learning materials, hands-on experiences, and real-world case studies from corporate clients will be accessible via the Adobe Experience League. Adobe and LinkedIn stated that the content will be updated regularly to keep pace with evolving agentic AI technologies. Industry Context and Workforce Demand The partnership combines LinkedIn's professional network data -- which tracks 1.3 billion members and over 71 million companies -- with Adobe's established enterprise footprint. Adobe reports that 99% of Fortune 100 companies currently utilize AI features within Adobe applications, naming clients such as L'Oreal, the National Football League, Publicis Groupe, and Real Madrid. The initiative transitions traditional workflows into AI-driven frameworks across four key areas: [Content Planning] ➔ [Creation & Production] ➔ [Audience Targeting] ➔ [Data & Insights] Upon completing the courses, participants will receive certificates of completion that can be displayed directly on their LinkedIn profiles for skills validation. The program builds on existing corporate education platforms, including the Adobe Digital Academy -- supported by a $100 million commitment to scholarships and product access -- and LinkedIn Learning's library of over 2,500 AI-focused courses. Rachel Thornton, Chief Marketing Officer, Enterprise at Adobe, said: Marketers everywhere are eager to embrace AI but need the right skills to do it with confidence. AI Essentials for Marketers is about more than mastering new tools; it's about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era. Through Adobe and LinkedIn's partnership, marketers can now access hundreds of hours of content, training, videos and expertise from a global community of marketers and technologists who are using and shaping AI and marketing tools and products. Training and re-skilling are top of mind for CMOs, and at Adobe we are excited to partner with LinkedIn to make it easier and faster for teams to learn and train on what's next for marketing, creativity and AI. Jessica Jensen, Chief Marketing Officer, LinkedIn, said: Marketers are navigating the shift to AI, and it is both daunting and exciting. LinkedIn's labor market report provides insights for marketers to see where the industry is going and to understand the skills they will need to be successful both in their current job and for what's next in their careers. Together with Adobe, we're helping make AI skills accessible to every marketer -- not just technical specialists -- through scalable, practical learning designed for the realities of modern work.

Adobe & LinkedIn Launch Global AI Skills Initiative for Marketing Professionals

Adobe today announced AI Essentials for Marketers, a joint global initiative designed to help marketing professionals develop the AI skills that matter most to their roles, so they can be equipped to lead their organizations in the AI era. Created by marketers, for marketers, courses are designed for individuals at any stage of their career journey who cannot step away for hours at a time -- with short-form, social-first learning formats. As agentic AI continues to transform how marketers, creatives, and communicators do their work, AI skills are the number one area of focus for marketing professionals today, according to data from the LinkedIn Economic Graph, which provides a digital representation of the global economy spanning its 1.3 billion members, over 71 million companies and 42,000 skills. Also, the data shows that the share of marketing job postings requiring AI literacy skills has more than doubled year-over-year (up 113%). Adobe has been a trusted partner for marketers as they navigate the shifting AI landscape. With LinkedIn, the two companies are uniquely positioned to help marketers build skills for the next era. Adobe's strategy centers on one clear ambition: Building innovative platforms and tools that unleash creativity, productivity and customer experience orchestration. With 99% of Fortune 100 companies using AI in an Adobe app -- including leading brands such as The Estée Lauder Companies, L'Oreal, The National Football League, Newell Brands, Premier League, Prudential Financial, Publicis Groupe, Real Madrid and others -- Adobe brings deep expertise in having driven every wave of marketing transformation. AI Essentials for Marketers builds on Adobe Digital Academy's commitment to enable learners of all backgrounds to succeed in today's job market and empower everyone to create through its $100 million in donations, scholarships, product access and partnerships investment. Adobe has pioneered programs to equip learners with marketing, creative and AI literacy skills through the Adobe Digital Academy and Experience League, an online learning hub for customers. LinkedIn Learning, LinkedIn's online career development platform that provides personalized career guidance, has over 25,000 courses with 2,300 focused on AI alone. Through this initiative, Adobe and LinkedIn are demonstrating their commitment to reach marketing professionals at every stage of their careers, giving them practical, role-specific AI skills. "Marketers everywhere are eager to embrace AI but need the right skills to do it with confidence," said Rachel Thornton, Chief Marketing Officer, Enterprise at Adobe. "AI Essentials for Marketers is about more than mastering new tools; it's about reimagining what creativity, marketing strategy, and customer relationships look like in an AI-powered era. Through Adobe and LinkedIn's partnership, marketers can now access hundreds of hours of content, training, videos and expertise from a global community of marketers and technologists who are using and shaping AI and marketing tools and products. Training and re-skilling are top of mind for CMOs, and at Adobe we are excited to partner with LinkedIn to make it easier and faster for teams to learn and train on what's next for marketing, creativity and AI." "Marketers are navigating the shift to AI and it is both daunting and exciting," said Jessica Jensen, Chief Marketing Officer, LinkedIn. "LinkedIn's labor market report provides insights for marketers to see where the industry is going and to understand the skills they will need to be successful both in their current job and for what's next in their careers. Together with Adobe, we're helping make AI skills accessible to every marketer -- not just technical specialists -- through scalable, practical learning designed for the realities of modern work." The Adobe and LinkedIn initiative will equip learners with the AI skills needed to navigate the shift from traditional marketing work-streams to AI-driven content planning, content creation and production, audience targeting and campaign development, and data and insights. It will include four role-based courses available in 47 languages, spanning in-demand marketing functions based on LinkedIn Economic Graph data and designed by BrandWorks, LinkedIn's team of experts that deliver hands-on strategy and creative support to customers. These courses span digital marketing, content and creative, social and communications, as well as data and analytics. Courses will be available free of charge on LinkedIn Learning as well as expanded learning, hands-on experiences and real-world use cases from Adobe customers on Adobe Experience League. Adobe and LinkedIn will be adding content regularly to ensure marketers have the latest in AI skills training for this rapidly evolving technology. Through expert insights, real-world customer case studies, and Adobe and LinkedIn's marketing research, participants will gain practical, credible, and up-to-date knowledge they can immediately apply to their work. Earned certificates of completion can be showcased directly on LinkedIn profiles, making skills validation easy, visible and sharable.