Adobe Firefly AI Assistant works across Photoshop and Premiere to handle multi-step tasks

Adobe's new Firefly AI assistant can use Creative Cloud apps to complete tasks | TechCrunch

Last October, Adobe previewed a new assistant under the "Project Moonlight" moniker that could do tasks for you by tapping different Adobe apps like Acrobat, Photoshop and Express. That product is now being launched as Firefly AI Assistant. The Firefly AI Assistant will be available in public beta in the coming weeks. The company didn't specify if the AI assistant will be priced differently from Firefly's credit-based subscription tiers. Like other creative tools, the Firefly AI Assistant lets you describe what you want it to create, and it will handle the rest. Adobe says the assistant can work across apps like Firefly, Photoshop, Premiere, Lightroom, Express, Illustrator and its other apps to do tasks for you. Users can control the outputs from the AI assistant using text prompts as well as buttons and sliders. The assistant can suggest actions, orchestrate between actions and apps, and execute workflows, but leaves room for users to interject at any time. The agent will also show controls based on the project you are working on. For instance, if you're editing a product photo set in a forest, the assistant might give you a simple slider to increase or reduce the amount of trees and foliage. Adobe says the assistant will learn more about your creative preferences over time and suggest actions accordingly. Adobe is also releasing skills, which consist of multiple steps, for the assistant. The "social media assets" skill, for instance, can help you adapt images to different platforms by cropping or expanding, optimizing file sizes, and storing the outputs. Adobe has been working steadily to launch AI-powered assistants for Photoshop, Express and Acrobat. The company said on Wednesday that it is exploring having these assistants work better with third-party large language models. Other competitors like Canva and Figma are also working on agentic workflows, though Adobe says its strength is in unifying its existing and popular tools. "We have the opportunity with the Firefly AI assistant and with agentic experiences to remove some of the friction in learning this large catalog of tools we have and bring all of that value to our customers at their fingertips. And that's the opportunity we have," Alexandru Costin, vice president of AI and innovation, creativity and productivity business at Adobe, told TechCrunch. Adobe is adding new features to the Firefly tool, too. The AI video editor is getting an option to reduce noise in speech, adjust reverb and music, a color adjustment tool, and now integrates with Adobe's stock library. The company is also adding the Kling 3.0 and Kling 3.0 Omni models to Firefly's library of third-party AI models.

Adobe's Firefly AI Assistant works across Photoshop, Premiere and other apps

Few creative software companies have embraced AI like Adobe, with the company embedding image, video, audio and vector generation tools into nearly all its apps. Now, Adobe is taking on AI apps like Gemini's Nano Banana with its new prompt-based Firefly AI Assistant. You simply describe the outcome you want and it will execute "complex multi-step workflows" across Photoshop, Premiere, Lightroom, Illustrator and other apps to achieve that result, Adobe says. The complexity of apps like Photoshop creates a "barrier to entry" for users who may have a vision but lack skill, according to Adobe. That's where the FireFly AI Assistant comes in. It works much like ChatGPT and other prompt-based AI assistants, but it has Adobe's suite of powerful apps behind it to execute the required steps. "You no longer have to map the process. You can start from the outcome," the company says. Adobe emphasizes that while the Firefly AI Assistant is doing the grunt work, you remain in control. "You stay in the loop as the assistant executes, stepping in at any point to guide direction, adjust outputs and create something that's distinctly yours." It also maintains Adobe's native file formats, so the final output remains fully editable. You'll be able to launch complex workflows with Creative Skills that let you run multi-step workflows from a single prompt, then customize them to your working style. For instance, you can start with the "social media assets" skill then direct the assistant to crop or use Generative Extend to make it fit the format of Instagram, Facebook and other platforms. It can also handle context-aware creative decisions. In one example, Adobe describes a product photo set in a forest. "The assistant might give you a simple slider to increase or reduce the surrounding trees and foliage -- making it easy to adjust the scene without complex edits," the company explains. Finally, to gather and act on feedback, the Assistant can organize and share work among team members via Adobe's Frame.io. Adobe emphasizes that Firefly AI Assistant is grounded in the company's pro-grade creative tools to deliver "precise, context aware results" in a way that other AI agents can't and will learn your style over time. That's an argument the company no doubt hopes will counter a narrative that generative AI apps like Nano Banana are "eating software" like Adobe Photoshop. Adobe's Firefly AI Assistant will arrive in public beta in the coming weeks. Should you wish to use other AI image generator within Adobe apps, the company has added Kling 3.0 and Kling 3.0 Omni, "all-purpose video models optimized for fast, high-quality production with smart storyboarding and audio-visual sync." That's on top of other models already offered, including Google's Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Luma AI's Ray 3.14, ElevenLabs' Multilingual v2, Topaz Lab's Topaz Astra and others.

Adobe Firefly AI Assistant will handle multi-step tasks across Creative Cloud apps - 9to5Mac

Available in public beta soon, Adobe Firefly AI Assistant will take a user's prompt and then orchestrate multi-step workflows across multiple Creative Cloud apps. Here are the details. Today, Adobe is announcing Firefly AI Assistant, a smart agent that will soon build on existing AI assistants across several Creative Cloud apps, and orchestrate multi-step actions across them from a single, unified interface, maintaining context across sessions. In practice, this means users won't need to know the nuts and bolts of platforms such as Photoshop, Premiere, Express, Lightroom, Illustrator, and more. Instead, they'll prompt Firefly AI Assistant, which will orchestrate actions across these apps to deliver the result. Available in public beta in the coming weeks, Firefly AI Assistant will feature a growing library of pre-built Creative Skills (such as retouching portrait photos with consistent presets or generating content across social channels), but will also let users create their own skills to streamline their workflow. In fact, Adobe says Firefly AI Assistant will learn the user's preferences over time, including aesthetic choices and preferred tools and workflows, "to deliver more consistent, tailored results." Importantly, Firefly AI Assistant will also present suggestions and even ask contextual questions depending on the user's request, and will let users "step in at any point to guide, refine or adjust outputs." One ambitious aspect of Firefly AI Assistant is its context-aware capabilities. Here's Adobe on the feature: For example, if you're editing a product photo set in a forest, the assistant might give you a simple slider to increase or reduce the surrounding trees and foliage -- making it easy to adjust the scene without complex edits. Adobe adds that its shared workflow platform Frame.io will also be part of the experience, letting users ask the assistant to package and organize materials for a presentation, share them with collaborators, collect feedback, and even apply requested changes automatically. Finally, the company worked with Anthropic to bring Firefly AI Assistant compatibility to Claude, "enabling creators to access the best of Adobe directly within the surfaces where they work every day," with additional third-party integrations underway. Right now, there is no launch date set for Firefly AI Assistant. The company says the platform "will be available in public beta in the coming weeks," with more information and demos planned for Adobe Summit, which is set take place from April 19-22 in Las Vegas. Today's announcement also includes more actionable news that creators can leverage immediately. First, Firefly Video Editor is adding new capabilities, including: Adobe Firefly is also adding Kling 3.0 and Kling 3.0 Omni to its list of more than 30 third-party video models, which also includes Google's Nano Banana 2 and Veo 3.1, Runway Gen-4.5, Luma AI's Ray3.14, Black Forest Labs' FLUX.2 [pro], ElevenLabs' Multilingual v2, Topaz Lab's Topaz Astra and Adobe's own "commercially safe" Firefly models. Finally, Firefly's image editing toolset is also getting new capabilities: What's your take on today's news? Let us know in the comments.

Adobe releases AI assistant for creative tools, says it will work with Anthropic's Claude

SAN FRANCISCO, April 15 (Reuters) - Adobe said on Wednesday it was releasing a new artificial intelligence assistant designed to help users carry out tasks across its suite of software for editing photos, videos and other digital content. * The Firefly AI assistant is designed to take orders fromhuman creative professionals about what results they want for apiece of content and then autonomously tap into Adobe's softwaretools, such as Photoshop, Illustrator and Premiere Pro, to getthat outcome. * The new capabilities will also be available to users ofAnthropic's Claude AI model through a connector to Adobe, thoughAdobe did not disclose the financial arrangements between thefirms. * "There are parts of projects, or individual sections of animage, where you really care about getting into theindividual pixels, and we want to continue to support customersin doing that, but there are places where you would be happy tojust hand this stuff off to an agent or an assistant," said ElyGreenfield, chief technology officer at Adobe's creativity andproductivity business unit. * The Firefly AI assistant is the latest in a series ofAdobe investments since 2023 in proprietary AI tools that itsays are financially guaranteed as safe for use in corporatesettings. This is one of the ways Adobe is trying todifferentiate itself from lower-cost rivals as AI lowers thebarrier to entry for creating images and videos. * Adobe's longtime CEO said last month that he will stepdown after a successor is named, amid investor skepticism aboutwhen the company's AI investments will pay off. * Adobe did not disclose how much the new assistant willcost users, but said it expects the assistant to increase theirconsumption of what it calls AI credits, the main way thecompany currently charges for AI products. (Reporting by Stephen Nellis in San Francisco; Editing by Jamie Freed)