AI-Powered Chatbots Boost Online Holiday Sales in 2024
15 Sources
[1]
AI-influenced shopping boosts online holiday sales, Salesforce data shows
(Reuters) - Artificial intelligence-powered chatbots helped consumers purchase and return products during the 2024 holiday season, boosting online sales in the United States by nearly 4% year-over-year, according to a report by Salesforce. Retailers turned to nifty conversational customer services
[2]
US online holiday sales rise nearly 9% on mobile shopping boom, report shows
(Reuters) - U.S. online spending rose nearly 9% during the 2024 holiday season, with shoppers mainly using their smartphones to buy products ranging from TVs to LEGO sets, data from Adobe Analytics showed on Tuesday. Holiday spending from Nov. 1 through Dec. 31 rose 8.7% to about $241.4 billion
[3]
Online holiday sales jump nearly 9% as retailers lure bargain-hungry...
US online spending rose nearly 9% during the 2024 holiday season, with shoppers increasingly buying products such as TVs and LEGO sets on their smartphones, data from Adobe Analytics showed on Tuesday. Holiday spending from Nov. 1 through Dec. 31 rose 8.7% to about $241.4 billion online, higher
[4]
Online holiday spending rises nearly 9%, as deep discounts and AI-powered chatbots fuel purchases, Adobe data says
More demand, not higher prices, drove higher online spending, according to Adobe. Online spending rose 8.7% during the holiday season from last year, according to data from Adobe Analytics, as deals and the use of AI-powered chatbots helped inspire purchases. Sales on retailers' websites and apps
[5]
Online Holiday Shopping Got an AI Boost, Says Salesforce
Artificial intelligence-powered chatbots helped consumers purchase and return products during the 2024 holiday season, boosting online sales in the United States by nearly 4 percent year-over-year, according to a report by Salesforce. Retailers turned to nifty conversational customer services --
[6]
US online holiday sales rise nearly 9% on mobile shopping boom, report shows
Jan 7 (Reuters) - U.S. online spending rose nearly 9% during the 2024 holiday season, with shoppers mainly using their smartphones to buy products ranging from TVs to LEGO sets, data from Adobe Analytics showed on Tuesday. Holiday spending from Nov. 1 through Dec. 31 rose 8.7% to about $241.4
[7]
AI-fueled shopping assistants help drive surge in online holiday spending
E-commerce spending jumped nearly 9% compared to a year earlier, data showed. Online holiday shopping soared to a fresh record high in 2024, driven by an array of e-commerce discounts and adoption of AI-fueled shopping assistants, according to data released on Tuesday by Adobe. E-commerce sales
[8]
2024 holiday shopping was the 'most mobile of all time'
The 2024 holiday shopping season saw a record $241.4 billion in online spending, an 8.7% increase from the previous year. As inflation continued to press on consumers, a combination of competitive discounts, convenience, and a shift to mobile shopping drove growth. According to Adobe's
[9]
Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows By Investing.com
Retailers tap AI and agents to increase margins and enhance the holiday shopping experience SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world's #1 AI CRM, today revealed new data showing holiday retail sales surged to a record $1.2 trillion globally and $282 billion in the United
[10]
Online spending grew 3% to a record $1.2T over holiday period, says Salesforce | TechCrunch
Online spending rose 3% to a record $1.2 trillion globally over the holiday period, with U.S.-sales, specifically, growing 4% to $282 billion. That's according to a new report from Salesforce, which aggregated data from across its various cloud services, including Agentforce, Commerce Cloud,
[11]
US Online Shopping Hit Record $282B During This Holiday Season, Salesforce Says
Still, products are being sent back at high rates, and Salesforce estimates that about 11% of global holiday spending will wind up returned. Americans spent a record $282 billion online this holiday season, according to data from Salesforce. But the figure may not be the gift retailers longed for,
[12]
US online holiday sales exceed forecasts, returns surge - Salesforce By Investing.com
Investing.com -- U.S. online sales for the holiday season grew 4% year-over-year to $282 billion, surpassing Salesforce's projected total of $277 billion for the period from Nov. 1 to Dec. 31, according to data released on Monday. On a global scale, online holiday sales increased by 3%, amounting
[13]
Online Holiday Shopping Sets Record Of $241 Billion In 2024, Up 8.7% From Last Year - Affirm Holdings (NASDAQ:AFRM)
The use of AI chat bot shopping assistants and increased 'Buy Now, Pay Later' purchases are notable trends. Adobe Analytics released its holiday e-commerce sales report on Tuesday showing that consumers spent a record-setting $241.4 billion online during the 2024 holiday shopping season. The
[14]
Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending | PYMNTS.com
Artificial intelligence (AI) helped holiday sales reach record levels this year, new Salesforce data shows. However, the company said in a report issued Monday (Jan. 6), high rates of returns could hinder the overall profit margins on the $1.2 trillion in global sales. "Retailers had a robust
[15]
Holiday Shoppers Spend a Record $1.2T Online, Salesforce Data Shows - Salesforce (NYSE:CRM)
Retailers tap AI and agents to increase margins and enhance the holiday shopping experience Salesforce CRM, the world's #1 AI CRM, today revealed new data showing holiday retail sales surged to a record $1.2 trillion globally and $282 billion in the United States, but high returns could dampen
Share
Copy Link
AI-powered chatbots and mobile shopping drive significant growth in online holiday sales for 2024, with increased use of AI assistants and flexible payment options reshaping e-commerce trends.
AI Chatbots Drive Holiday Sales Growth
The 2024 holiday shopping season saw a significant boost in online sales, largely attributed to the increased use of artificial intelligence (AI) powered chatbots and mobile shopping. According to Salesforce data, online sales in the United States rose by nearly 4% year-over-year, reaching $282 billion between November 1 and December 31
1
.Adobe Analytics reported an even more substantial increase, with online spending rising 8.7% to $241.4 billion during the same period
2
. This growth surpassed Adobe's initial forecast of $240.8 billion, indicating a stronger-than-expected performance in the e-commerce sector.AI-Powered Shopping Assistants
One of the key drivers of this growth was the increased reliance on AI-powered chatbots for product recommendations and shopping assistance. Salesforce reported a 42% increase in the use of AI-based chatbot services compared to the previous year
1
. Adobe's data showed an even more dramatic rise, with a 1,300% increase in customer traffic to retail sites driven by AI-powered chatbots2
.Vivek Pandya, lead analyst at Adobe Digital Insights, noted, "The 2024 holiday season showed that e-commerce is being reshaped by a consumer who now prefers to transact on smaller screens and lean on AI-powered services to shop more efficiently"
3
.Mobile Shopping Dominance
The shift towards mobile shopping was another significant trend in the 2024 holiday season. Adobe reported that 54.5% of online shopping transactions took place through smartphones, up from 51.1% in 2023
2
. This trend peaked on Christmas Day, with Salesforce data showing that about 79% of all orders were placed through mobile devices during the holiday season1
.Related Stories
Discounts and Flexible Payment Options
Retailers employed various strategies to attract bargain-hungry customers, including targeted promotions, loyalty programs, and early discounts. Adobe's analysis found that for every 1% drop in typical prices, demand for merchandise increased by about 1% compared to the 2023 holiday season
4
.Flexible payment methods, such as buy-now-pay-later (BNPL) services, also gained popularity. Adobe reported that BNPL usage accounted for $18.2 billion in online spend, up 9.6% from the previous season
2
.Challenges and Concerns
Despite the overall positive trends, some challenges emerged. Salesforce reported a high product return rate of 28%, compared to 20% in 2023, which could potentially impact retailers' profit margins
1
. Additionally, some analysts expressed concern about whether the increased online sales would translate into profits for retailers, given the heavy discounting3
.As the e-commerce landscape continues to evolve, retailers who have embraced AI and other innovative technologies are likely to see continued benefits. However, they will need to balance these advancements with strategies to minimize revenue losses from returns and maintain profitability in an increasingly competitive market.
References
Summarized by
Navi
[1]
[2]
Related Stories
AI Shopping Revolution Transforms Holiday Season as Retailers Deploy Advanced Assistants
25 Nov 2025•Business and Economy
Cyber Monday Breaks Records as AI Boosts Online Shopping Experience
03 Dec 2024•Business and Economy
AI Transforms Black Friday Shopping: Boosting Online Sales and Enhancing Customer Experience
28 Nov 2024•Technology
Recent Highlights
1
Apple Launches iOS 27 and macOS 27 with Siri AI Overhaul and Liquid Glass Updates
Technology
2
OpenAI Agents Launched RubyGems Attack With 2,000+ Malicious Packages, Attempted API Key Theft
Technology
3
Apple Launches iPhone 18 Pro with Variable Aperture Camera and Advanced AI Features at $1,199
Technology
Recent Highlights
Today's Top Stories
Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Follow topics that matter to you and stay ahead.
