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How to Stop AI Chatbots From Training on Your Personal Data - CNET
Blake has over a decade of experience writing for the web, with a focus on mobile phones, where he covered the smartphone boom of the 2010s and the broader tech scene.... Read full bio If you're reading this, there's a good chance you've used the likes of ChatGPT, Gemini, Claude or some other AI
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The best and worst AI for your privacy, ranked - and how each handles your data
Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways * Incogni's new study of 13 AI platforms ranks them by privacy risk. * The largest AI platforms turn out to be the most privacy-invasive - with one exception. * Here's what to know about each option before signing up
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This Free Tool Reveals Every Creepy Secret ChatGPT Knows About You
(Credit: Zooey Liao/PCMag/IntelligentHQ/Chat GPT/Lumi/Getty Images) Ever wonder what AI chatbots actually know about you? Hint: It's far more than what they show in a single reply. Every prompt you type helps the model build a detailed, highly personalized profile -- which is great for tailored
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Your AI Prompts Aren't Private: The Most (and Least) Invasive Chatbots, Ranked
You can ask an AI chatbot anything, but what do your questions and prompts say about you? More importantly, how much of your privacy are you giving away when you converse with ChatGPT or Claude? The research team at Incogni, a well-known purveyor of personal data removal services, set out to
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A new Incogni study ranks 13 AI chatbots by privacy risks, revealing ChatGPT and Vibe as least invasive while Meta AI and Microsoft Copilot score worst for data handling. The research exposes how AI platforms use personal data for training and shows most users cannot retrieve information once it's fed into AI models.

A comprehensive study by data removal service Incogni has ranked 13 major AI platforms based on privacy risks they pose to users, revealing stark differences in how AI chatbots handle personal data
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. The "Gen AI and LLM Data Privacy Ranking 2026" report evaluated ChatGPT, Claude, Gemini, Grok, Vibe, Perplexity, Qwen, DeepSeek, Z.ai, Kimi, Meta AI, Pi, and Copilot across three critical areas: data usage practices, transparency of privacy policies, and personal data collection methods2
.The findings show that larger AI platforms generally pose greater privacy risks, with one notable exception. Vibe and ChatGPT emerged as the least invasive options, while Microsoft Copilot received the worst privacy score, followed closely by Meta AI and Kimi
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. ChatGPT particularly excelled in transparency and clarity of its privacy policies4
.By default, many AI chatbots use conversations and user prompts to train their AI models, creating detailed user profiles from every interaction
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. This data is stored on parent company servers like those operated by OpenAI and Google, potentially allowing sensitive information to be regurgitated in responses to other users asking similar questions1
.The privacy risks of AI extend beyond explicit data sharing. AI platforms infer personal details from user prompts even when users never directly provide such information
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. These inferences can inform targeting or profiling activities without user knowledge or permission3
. A critical limitation exists across all platforms: no AI chatbots allow users to retrieve their data once it has been used to train a large language model, and no retroactive removal or withdrawal of consent is possible2
.Eight AI platforms offer straightforward opt-out mechanisms: ChatGPT, Claude, Copilot, DeepSeek, Grok, Perplexity AI, Pi, and Vibe all provide simple toggles to stop data collection for AI training
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. For ChatGPT, users must navigate to Settings, click Data controls, and toggle off "improve the model for everyone"1
. In Claude, the process involves accessing Privacy settings and disabling "Help improve our AI models"1
.Gemini requires disabling multiple settings across both Google account preferences and the Gemini interface itself. Users must turn off Web & App Activity at myactivity.google.com and separately disable Gemini Activity settings
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. However, Gemini's opt-out comes with a significant trade-off: invoking it disables the option to have Gemini remember conversations4
.Meta AI presents the most challenging case for users seeking to opt out of data collection. There is no guaranteed method to stop Meta from using your data for AI training, and users must submit a form that Meta may or may not act upon
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. Z.ai offers no opt-out option whatsoever, while Meta, Moonshot AI, and Qwen pay only lip service to the opt-out process without making it readily available4
.Proton's free Lumo AI Paper Trail tool exposes exactly what AI platforms know about users by analyzing exported data from ChatGPT and Claude accounts
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. The tool processes user data in minutes, generating detailed reports showing personal information across categories including location, education, interests, profession, age range, and political leanings3
.Lumo identifies red flags in data collection and explains how AI models inferred personal details even when users never explicitly typed them in
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. The service is built on open-source components, doesn't rely on other LLMs, and doesn't share user data with third parties3
. Users can access basic audits for free, with paid subscriptions at $9.99 per month annually or $12.99 monthly removing limits on daily chats and file uploads3
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Incogni's research evaluated AI platforms across 11 criteria using a weighting system to emphasize the most important factors
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. The evaluation examined whether platforms use user prompts for training, how easy it is to opt out, whether they share information with third parties, accessibility of privacy policies, and what types of personal data mobile apps gather4
.Copilot, Meta AI, and Kimi all failed at providing clear privacy policies specifically for LLM activities
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. Kimi maxed out on demerits for data handling practices related to AI training, while Copilot scored worst for direct handling of personalized data4
. A middle group consisting of Claude, DeepSeek, Gemini, Grok, Perplexity, Pi, Qwen, and Z.ai fell between the best and worst performers4
.Deleted chats are not immediately removed from backend systems. Both Anthropic and OpenAI store deleted conversations for up to 30 days
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. Even after users disable data sharing settings, new and existing chats won't be used for future model training, but data will remain in training already in progress and won't be removed from models already trained1
.Experts recommend treating any information entered into AI chatbots as data given to a third-party service
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. Avoid sharing passwords, financial details, confidential work information, medical records, or other identifying information2
. Where possible, remove names or other identifiers from prompts before submitting them2
.For sensitive tasks, consider using web versions rather than mobile apps, pay attention to provider privacy practices, and where appropriate, use locally run models that keep data on-device
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. New security concerns emerge weekly, with recent incidents including accidental indexing of Claude chats2
. User privacy is not guaranteed with any AI model currently available, making vigilance essential when choosing which platforms to trust with personal information.Summarized by
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