Airtel Partners with Perplexity to Offer Free AI Pro Subscription to 360 Million Users
9 Sources
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Airtel Offers Perplexity Pro Worth ₹17,000 Free for One Year | AIM
While AIM verified the offer on a postpaid subscription, many users on X have reported receiving it on prepaid plans as well. Airtel, one of India's leading telecom providers, is offering a free one-year Perplexity Pro plan through the Airtel Thanks app on smartphones. While AIM verified the
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Airtel Offers Free Year-Long Perplexity Pro Subscription to All Users
Perplexity Pro users can also choose between different AI models Bharti Airtel announced a partnership with Perplexity on Thursday, under which all of its users will receive a free subscription to the AI platform's paid tier. The telecom operator said access to the Perplexity Pro plan will be
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Airtel offers Perplexity Pro subscription worth ₹17,000/ year for free to all users
Bharti Airtel has announced a partnership with Perplexity. Airtel will offer a free Perplexity Pro subscription to its users. This offer is for all Airtel mobile, Wi-Fi, and DTH subscribers. The Perplexity Pro subscription includes advanced AI tools. It provides enhanced search, research, and
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Bharti Airtel Offers Free Access to Claude, GPT-4.1, and Gemini via Perplexity Pro
The rollout is happening in phases and is available to eligible Airtel users only Bharti Airtel has launched a new digital benefit for its subscribers: a complimentary 12-month subscription to Perplexity Pro, a premium AI platform that offers access to some of the most advanced language models in
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Bharti Airtel Offers Free Perplexity AI Pro Subscription to All Airtel Customers
Offer available via Airtel Thanks app across mobile, Wi-Fi, and DTH. Bharti Airtel has announced a partnership with Perplexity, an AI-powered search and answer engine, to offer a complimentary 12-month subscription to Perplexity Pro for all its 360 million customers across mobile, broadband, and
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Airtel's Meaningful AI Partnership Poses a Bright Future for India
This one year subscription actually costs approximately Rs 18,000. Bharti Airtel, a leading telecom operator in India, recently announced a partnership with the AI (artificial intelligence) giant Perplexity. For the unaware, the partnership will bring 360 million Airtel customers free access to
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Airtel Empowers 360 Million Customers with Free Perplexity Pro Worth ₹17,000
Perplexity is an AI-powered search and answer engine that offers real-time, accurate and deeply researched responses to users in a conversational language. It elevates a customer's search from listing of web pages to an easy-to-read answer, which can be iterated with the self-learning AI-tool for
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Airtel users get 1-year free Perplexity Pro subscription
Bharti Airtel has announced a partnership with Perplexity, an AI-powered search and answer engine, to provide all 360 million of its customers with a free 12-month subscription to Perplexity Pro. This collaboration marks Perplexity's first partnership with an Indian telecommunications
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Airtel is giving Perplexity Pro worth Rs 17,000 for free to its users: How to claim
Perplexity Pro delivers AI-powered responses backed by citations and real data, ideal for research, learning, and daily use. Bharti Airtel has announced a partnership with Perplexity AI, offering its 360 million consumers a free 12-month membership to Perplexity Pro across mobile, internet
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Bharti Airtel announces a partnership with AI platform Perplexity, offering a free one-year Pro subscription worth ₹17,000 to all its 360 million users across mobile, Wi-Fi, and DTH services.
Airtel's Game-Changing AI Partnership
Bharti Airtel, one of India's leading telecom providers, has announced a groundbreaking partnership with Perplexity, an AI-powered search and answer engine. This collaboration will offer a complimentary one-year subscription to Perplexity Pro, valued at ₹17,000 ($200), to all of Airtel's 360 million customers across mobile, Wi-Fi, and DTH services
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Source: Gadgets 360
Perplexity Pro: Advanced AI at Users' Fingertips
Perplexity Pro is a premium AI platform that provides users with access to some of the most advanced language models in the world. Unlike traditional search engines, Perplexity delivers clear, concise, and verified answers in conversational language
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. The Pro subscription includes:- Access to powerful AI models such as GPT-4.1, Claude 4.0, Gemini 2.5 Pro, and Grok 4
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- Advanced search features, including 300 pro searches daily
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- File analysis and image generation capabilities
- Access to Perplexity Labs for generating reports, spreadsheets, and basic web apps
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How to Avail the Offer
Airtel users can easily activate the free subscription through the Airtel Thanks app:
- Log in to the Airtel Thanks app
- Navigate to the 'Rewards and OTTs' section
- Find the Perplexity Pro banner and tap "Proceed"
- Sign in to an existing Perplexity account or create a new one
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The subscription is tied to the user's Perplexity account, allowing access via mobile app or desktop interface, even when not connected to Airtel's network
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.Strategic Move in a Competitive Market
Source: Digit
This offering could be seen as a strategic move by Airtel to attract new sign-ups and slow subscriber erosion amid fierce competition with Mukesh Ambani's Jio. As of May 31, Airtel had approximately 390 million wireless users, compared to Jio's 472 million
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Implications for Various User Groups
The partnership aims to benefit a wide range of users:
- Students can streamline academic research
- Professionals can plan complex itineraries or manage projects more efficiently
- Homemakers can access quick and reliable answers for daily decision-making
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Industry Perspective
Gopal Vittal, Vice Chairman & Managing Director of Bharti Airtel, emphasized the partnership's focus on helping customers navigate emerging digital trends
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. Aravind Srinivas, Co-founder & CEO of Perplexity, highlighted the initiative's potential to make accurate, trustworthy, and professional-grade AI more accessible in India3
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.This collaboration marks Perplexity's first partnership with an Indian telecom company and reflects a growing trend in the Indian telecom space towards offering value-added services beyond data and entertainment
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.References
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