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Aligned bags $60M in funding to build the AI-native sales execution layer for enterprise deals
Aligned bags $60M in funding to build the AI-native sales execution layer for enterprise deals Team Aligned Inc., a startup that uses artificial intelligence to streamline deal execution for corporate buyers and sellers, said today it has clinched $60 million in a new round of funding. PeakSpan Capital led the Series B round, which saw participation from all of the company's earlier backers, including Hetz Ventures, JAL Ventures and NFX, bringing its total amount raised to date to $73.8 million. Aligned is the developer of an AI-native collaborative dealmaking platform that aims to help overcome the chaotic nature of business-to-business sales execution. Though enterprises spend millions of dollars on expensive customer relationship management and revenue intelligence platforms, these tools do not solve the problem of how messy business deals are closed. In most cases, the CRM is simply a system of record that logs events after they happen, while revenue intelligence tools simply analyze if a deal succeeded or failed. But neither helps buyers navigate their side of the journey, nor do they assist the salesperson in executing the intricate steps that go into enterprise deals. Sales teams are forced to muddle their way through at a time when the behavior of most business buyers has fundamentally changed. These days, Aligned explained, business purchasing decisions can involve as many as six to 10 stakeholders, yet those people only spend around 17% of their total time working on the deal interacting directly with suppliers. The other 83% of that buying journey takes place behind closed doors, so to speak, where advocates must use fragmented tools to justify their purchases. This results in deals stalling, because things like proposals, business cases and feedback become fragmented across scattered email threads and messaging platforms. Aligned aims to solve these problems and streamline enterprise dealmaking with a new layer in the technology stack that it calls the "system of action." Rather than communication taking place in fragmented channels, it provides a unified AI Deal Workspace that sellers can share with prospective buyers following an initial meeting. The AI Deal Workspace is a kind of digital canvas, where buyers and AI agents can collaborate in real time, ensuring that all of the proposals, business use cases and feedback remains centralized. Co-founder and Chief Executive Gal Aga told SiliconANGLE that existing sales platforms such as Salesforce only do part of the job, recording and analyzing deals, but fail to help buyers decide and sales representatives to execute. "We built the opposite - a single workspace that enables the buyer and equips sales reps with the tools to make buying easy," he explained. A key element of the AI Deal Workspace is the AI Deal Brain, which is a proprietary engine that ingests deal context from CRMs, emails and calls. According to Aga, it enables the Workspace to capture 95% of the buyer's journey activity, so that autonomous agents can get to work with full context around the deal. Aligned's prebuilt agents include a Seller Agent that proactively surfaces risks and drafts timely followups, and a Buyer Agent that provides stakeholders with instant answers to their questions to prevent deal-making momentum from stalling. Aga said his intention is for Aligned to do for enterprise sales what Figma did for design teams and what Asana did for project management. "Every category-defining tool replaced chaos, not software," he said. "Designers emailed files back and forth until Figma gave them one living canvas. Project managers worked off spreadsheets until Asana gave them one living plan." Sales pipelines, Aga said, are still ruled by chaos, and desperately need their own software fix. "It's the last major workflow that's still running on attachments and email chaos, frozen for the last several decades," he said. "Aligned is shifting that paradigm for the deal: one place where buyers, sellers and now their AI agents work together." Going forward, Aga said the company has three major priorities that will be pursued following today's funding round. Its first goal is to transition into a "fully agentic deal-execution layer" where autonomous seller and buyer agents can handle the bulk of deal progression. Second, it's planning an upmarket expansion that will see it deepen its integrations with leading sales platforms and beef up its compliance certifications so regulated enterprises can standardize on its deal-making platform. Finally, Aligned intends to scale up its go-to-market teams, hiring more marketers, salespeople and customer success staff, to fuel its bold expansion plans. PeakSpan Capital's Matt Melymuka told SiliconANGLE why he was so keen to lead Aligned's latest round. He said he has spent more than three years looking for a startup with the potential to own the sales execution layer. Following extensive research, which included speaking to companies, customers, buyers, analysts and more, he concluded that Aligned is uniquely positioned to do so. "As selling becomes AI-driven, the advantage stops being who watches the deal from the outside and starts being who owns the deal itself, the surface where buyers and sellers transact," Melymuka said. "That surface generates proprietary data that doesn't exist anywhere else, and it's where AI belongs, alongside the people already working there. Whoever owns it owns the next decade of GTM software. That's a generational, category-defining position, and it's why we led the largest round this category has seen."
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Aligned is raising $60 million
The Israeli company Aligned announced the completion of a $60 million Series B funding round. The round was led by PeakSpan Capital, with participation from all existing investors in the company: Hetz Ventures, JAL Ventures, and NFX. This round brings the total investment in the company since its establishment to $73.8 million. The company develops an artificial intelligence (AI)-based workspace for managing sales processes between salespeople and buyers in B2B transactions. The platform is designed to solve difficulties in the stages following the first sales meeting, which include email threads, file transfers, links, versions of proposals and comments, alongside dealing with additional internal stakeholders on the buyer's side who are not always visible to the seller. The system allows salespeople to send the buyer a single link that centralizes and updates all information about the deal, background materials, tasks, and next steps, without requiring the buyer to open an account or enter a password. According to data from the research firm Gartner, buyers dedicate only 17% of the purchasing process to meetings with potential suppliers, meaning that most of the work occurs between meetings within the organization and in front of the parties involved in the decision. The research firm further predicts that by 2028, about 30% of B2B buying and selling processes will be conducted in systems of the Digital Sales Rooms type - digital workspaces that centralize communication with buyers. In the past year, Aligned expanded its product to the AI Deal Workspace, a shared space where salespeople, buyers, and AI agents manage the deal together, with the goal of turning the product into the layer where the deal actually progresses (System of Action). At the heart of the platform is an AI system called AI Deal Brain, which connects information from CRM systems, emails, sales calls, and buyer activity in the workspace. The system displays to salespeople which factors are involved in the deal, which materials they are interested in, and where the process stopped. Based on this, two dedicated AI agents operate: Seller Agent, which assists salespeople in identifying risks and drafting follow-up messages, and Buyer Agent, which provides buyers with answers from within the workspace. Today, the company's platform serves 70,000 salespeople and one million buyers every month, and its customers include the companies Deel, SimilarWeb, and WordPress. Companies using the platform report an average reduction of 30% in the time required to close a deal and an average increase of 15% in the deal closure rate. In the past year, the company tripled its annual recurring revenue (ARR). Furthermore, in the summer 2026 reports of the software ranking site G2, Aligned was ranked first in the Digital Sales Rooms category for SMB and Mid-Market customers, and first in the Client Portal category. The company was founded by Gal Aga (CEO), Gal Deitsch (CPO), and Yotam Sela (CTO). Aga and Deitsch come from the worlds of sales, growth, and business development in SaaS companies including Syte, Sisense, and Yotpo, and Sela previously led development teams at Oracle and Ravello. The company operates a research and development center in Israel alongside offices in New York and Europe. The current funding proceeds will be used to further develop the AI agents' capabilities, adapt the product to the needs of large enterprises by strengthening the certification network in compliance, permissions, and integrations, as well as to invest in Go-to-Market activities and grow the team in Israel by recruiting employees in development, product, and AI fields. Gal Aga, co-founder and CEO of Aligned, said: "This funding round allows us to accelerate the evolution of Aligned from digital sales rooms to an AI platform that actually manages the transaction process. We intend to grow the team in Israel and recruit strong people in development, product, and AI fields, who will join us in building a new category in the sales world." Prior to its decision to lead the funding round, PeakSpan Capital tracked the digital sales room sector for three years, reviewed the companies operating in it, analyzed reviews on the G2 website, and interviewed dozens of customers of Aligned and its competitors. Following the investment, Matt Malimuca, co-founder at PeakSpan Capital, will join the company's board of directors.
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Israeli startup Aligned secured $60 million in Series B funding led by PeakSpan Capital to expand its AI-native sales execution platform. The company's AI Deal Workspace serves 70,000 salespeople monthly and has helped customers reduce deal closure time by 30% while increasing closure rates by 15%, addressing the fragmented nature of B2B enterprise deals.
Aligned Inc., an Israeli startup building an AI-native sales execution platform for enterprise deals, announced it has raised $60 million in Series B funding led by PeakSpan Capital
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. All existing investors, including Hetz Ventures, JAL Ventures, and NFX, participated in the round, bringing the company's total funding to $73.8 million2
. The investment comes after Aligned tripled its annual recurring revenue in the past year and now serves 70,000 salespeople and one million buyers monthly2
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Source: Jerusalem Post
The AI sales platform tackles a critical gap in how business-to-business transactions unfold. While enterprises invest heavily in CRM systems and revenue intelligence tools, these platforms merely record events after they happen or analyze whether deals succeed or fail. They don't help salespeople execute the intricate steps involved in enterprise deal execution or assist buyers navigating their purchasing journey
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. Modern B2B purchasing decisions involve six to 10 stakeholders, yet those decision-makers spend only 17% of their time interacting directly with suppliers, according to Gartner research2
. The remaining 83% occurs behind closed doors, where proposals, business cases, and feedback fragment across scattered email threads and messaging platforms, causing deals to stall1
.Aligned's AI-powered workspace for B2B sales provides what the company calls a "system of action" rather than just a system of record. Following an initial meeting, sellers share a unified AI Deal Workspace with prospective buyers—a digital canvas where all proposals, business use cases, and feedback remain centralized
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. Buyers access this workspace through a single link without needing to create accounts or enter passwords, streamlining the entire process2
. Co-founder and CEO Gal Aga explained to SiliconANGLE that existing platforms like Salesforce only record and analyze deals but fail to help buyers decide and sales representatives execute. "We built the opposite - a single workspace that enables the buyer and equips sales reps with the tools to make buying easy," he said1
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Source: SiliconANGLE
At the core of the platform sits the AI Deal Brain, a proprietary engine that ingests deal context from CRM data, emails, and sales calls. This system captures 95% of buyer journey activity, providing autonomous agents with full context around each deal
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. Two prebuilt agents operate within the workspace: the Seller Agent proactively surfaces risks and drafts timely follow-ups for sales teams, while the Buyer Agent provides stakeholders with instant answers to prevent momentum from stalling1
. The platform displays which stakeholders are involved, which materials interest them, and where the sales pipeline has stalled, enabling more strategic execution2
.Related Stories
Companies using Aligned report an average 30% reduction in deal closure time and a 15% increase in deal closure rates
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. Current customers include Deel, SimilarWeb, and WordPress2
. In summer 2026, software ranking site G2 ranked Aligned first in the Digital Sales Rooms category for SMB and Mid-Market customers, and first in the Client Portal category2
. Gartner predicts that by 2028, approximately 30% of B2B buying and selling processes will be conducted in Digital Sales Rooms-type systems2
.Gal Aga envisions Aligned doing for enterprise sales what Figma did for design teams and Asana did for project management. "Every category-defining tool replaced chaos, not software," he told SiliconANGLE. "Sales pipelines are still ruled by chaos... It's the last major workflow that's still running on attachments and email chaos, frozen for the last several decades"
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. The company has three priorities following this Series B funding: transitioning into a fully agentic deal-execution layer where autonomous agents handle the bulk of deal progression, expanding upmarket by deepening integrations with leading sales platforms and strengthening compliance certifications for regulated enterprises, and scaling go-to-market teams by hiring more marketers, salespeople, and customer success staff1
. The company will also grow its Israeli team by recruiting employees in development, product, and AI fields2
. PeakSpan Capital's Matt Melymuka, who will join Aligned's board of directors, spent over three years researching the digital sales room sector before leading this investment1
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