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Amazon unveils Nova Act, an AI agent that can control a web browser | TechCrunch
Amazon on Monday unveiled Nova Act, a general-purpose AI agent that can take control of a web browser and independently perform some simple actions. Alongside the new agentic AI model, Amazon is releasing the Nova Act SDK, a toolkit that allows developers to build agent prototypes with Nova
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Amazon's AGI Lab Reveals Its First Work: Advanced AI Agents
Led by a former OpenAI executive, Amazon's AI lab focuses on the decision-making capabilities of next generation of software agents -- and borrows insights from physical robots. Amazon is still seen as a bit of a laggard in the race to develop advanced artificial intelligence, but it has quietly
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Amazon's new AI agent is designed do your shopping
Amazon has launched a new AI model, Nova Act, which is designed to perform tasks -- like online shopping -- in your browser. For now it's only available to developers in a "research preview," but Amazon is also expanding access to its other Nova AI models through a web portal, making them easier to
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Amazon's Nova AI agent launch puts it up against rivals OpenAI, Anthropic
Amazon CEO Andy Jassy speaks during an Amazon Devices launch event in New York City, U.S., February 26, 2025. Amazon on Monday released a new AI model that can take actions in a web browser on a user's behalf, a move that puts it in more direct competition with OpenAI, Anthropic and other
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'Nova Act' moves Amazon further into the AI agent race
Amazon on Monday announced Nova Act, a new AI model and developer toolkit for creating agents that can perform tasks autonomously in web browsers -- a move that positions the tech giant more squarely in the emerging competition to commercialize AI agents. The company is also releasing a new
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Amazon launches AI agent which can take control of a web browser
Amazon has launched a new AI agent designed to control a web browser and perform simple browsing tasks autonomously. Currently available in research preview, Amazon says Nova Act is part of its efforts to deliver "real-world value" for all types of customers, including shoppers, sellers and
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What you need to know about Amazon Nova Act: the new AI agent SDK challenging OpenAI, Microsoft, Salesforce
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For a while, it seemed like Amazon was playing catchup in the race to offer its users -- particularly the millions of developers building atop Amazon Web Services (AWS)'s
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Amazon's AI agent will make it even easier for you to part with your money
The next big thing in the field of artificial intelligence is Agentic AI, which is essentially an AI tool that can automate certain multi-step processes for users. For example, interacting with a web browser for tasks like booking tickets or ordering groceries. Amazon certainly sees a future in
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Amazon wants its new AI agent to do stuff on the web for you
In a demo video, Amazon showed Nova Act searching for apartments on a website and sorting them by biking distance to a train station. The company released the tool as a research preview, and said U.S.-based developers can start using it to build so-called AI agents -- or AI software that attempts
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Amazon's Nova AI agent launch puts it up against rivals OpenAI, Anthropic
An Amazon fulfillment center.Brent Lewin / Bloomberg via Getty Images file Amazon on Monday released a new AI model that can take actions in a web browser on a user's behalf, a move that puts it in more direct competition with OpenAI, Anthropic and other companies that have developed the so-called
[11]
Amazon Unveils Nova Act, an AI Agent to Control Web Browsers
Amazon launched the Nova Act SDK on Monday, an AI agent trained to perform tasks within a web browser. The Nova Act SDK is built to automate workflows by breaking down complex tasks into smaller commands, such as searching, completing checkouts, and answering questions based on on-screen content.
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Amazon introduces Nova Act, an AI agent that can use a web browser - SiliconANGLE
The new AI agent is a research preview built by Amazon's newly opened Amazon AGI San Francisco Lab, which was behind the release of the Amazon Nova foundation models in December. Amazon Nova launched with three text-generating models (Micro, Lite and Pro) capable of summarizing text, answering
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Amazon unveils Nova Act, an AI agent that can shop for you
Amazon on Monday launched its latest AI model, designed to take over a user's web browser and perform simple tasks. The move places the e-commerce giant in more direct competition with artificial intelligence companies like OpenAI and Anthropic, which are also developing AI "agents." The model,
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Amazon Now Has an AI Agent That Can Perform Tasks in a Web Browser
Amazon Nova foundation models were first unveiled in December 2024 Amazon introduced an artificial intelligence (AI) agent on Monday that can perform various browser-based tasks. Dubbed the Amazon Nova Act, the AI agent is powered by the tech giant's foundation Nova family of AI models. These are
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Amazon launches AI agent that can shop online
This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Now available as a research preview, the Nova Act SDK lets developers build agents that can do everything from submitting out of office requests, to playing
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Amazon introduces Nova Act AI agent for automating web tasks
Designed to autonomously handle online shopping, reservations, and form-filling within web browsers. In a move to bolster its position in the artificial intelligence (AI) sector, Amazon has unveiled Nova Act, a new AI model designed to perform complex tasks with advanced reasoning and
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Amazon Unveils AI Agent That Can Shop and Place Orders | PYMNTS.com
Amazon launched an AI agent on Monday (March 31) that can use a web browser to do things like shop for products and services on behalf of users. It can even place the order for you. Called Nova Act, the new artificial intelligence (AI) model can navigate, interact with and act on web content
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Amazon's Nova Act AI Agent Debuts in US: Here's What It Can Do
Amazon Nova Act has launched an AI agent that can execute browser-based tasks independently. Developed on Amazon's own Nova foundation models, the AI agent is now open to a research preview in the United States. Amazon has also opened up access to its Nova AI models, which were earlier only
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Amazon introduces Nova Act, an AI agent capable of controlling web browsers and performing autonomous tasks, positioning the company in direct competition with OpenAI and Anthropic in the AI agent race.

Amazon has unveiled Nova Act, a general-purpose AI agent designed to control web browsers and perform autonomous tasks. This development marks Amazon's entry into the competitive field of AI agents, positioning the company alongside industry leaders like OpenAI and Anthropic
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.Nova Act is capable of navigating web pages, filling out forms, and executing simple actions on behalf of users. Some potential applications include:
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The AI agent can also recognize and follow detailed instructions, such as avoiding upsells during purchases
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.Amazon claims that Nova Act outperforms competitors on several internal tests:
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However, it's worth noting that Amazon did not benchmark Nova Act using more common agent evaluations like WebVoyager
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.Nova Act is the first public product from Amazon's San Francisco-based AGI lab, led by former OpenAI researchers David Luan and Pieter Abbeel
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. The team's focus is on building dependable AI agents rather than flashy demonstrations2
.Luan sees agents as a crucial step towards creating superintelligent AI systems, defining AGI as "an AI system that can help you do anything a human does on a computer"
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.Amazon is releasing the Nova Act SDK, allowing developers to build agent prototypes and integrate the technology into their applications
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. The toolkit is available through a new website, nova.amazon.com, which also showcases Amazon's various Nova foundation models3
.Related Stories
Nova Act is set to power key features in Amazon's upcoming Alexa+ upgrade, a generative AI-enhanced version of the popular voice assistant
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. This integration could potentially give Amazon a significant advantage in terms of reach and user adoption.While Amazon's entry into the AI agent space is promising, the technology still faces challenges:
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As the AI agent race intensifies, Amazon will need to demonstrate that Nova Act can overcome these hurdles and compete effectively with offerings from OpenAI, Anthropic, Google, and other players in the market
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