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Amazon Web Services is building equipment to cool Nvidia GPUs as AI boom accelerates
The letters AI, which stands for "artificial intelligence," stand at the Amazon Web Services booth at the Hannover Messe industrial trade fair in Hannover, Germany, on March 31, 2025. Amazon said Wednesday that its cloud division has developed hardware to cool down next-generation Nvidia graphics
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Amazon Unveils Powerful New AI Servers To Support Nvidia's Most Advanced Chips - NVIDIA (NASDAQ:NVDA), Amazon.com (NASDAQ:AMZN)
Amazon.com AMZN and Amazon Web Services (AWS) announced on Wednesday that they have designed the P6e-GB200 UltraServers to meet the skyrocketing compute demands driven by the latest advancements in generative AI, including trillion-parameter foundation models, reasoning systems, and agentic
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Amazon Web Services has developed a custom cooling solution, the In-Row Heat Exchanger (IRHX), to manage heat from dense GPU configurations in AI workloads, particularly for Nvidia's latest chips. This innovation allows AWS to offer high-performance AI infrastructure through its new P6e instances.
Amazon Web Services (AWS) has unveiled a groundbreaking solution to address the cooling challenges posed by the latest generation of NVIDIA GPUs used in artificial intelligence workloads. The company's custom-designed In-Row Heat Exchanger (IRHX) represents a significant advancement in managing the thermal output of high-density GPU configurations
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Source: Benzinga
As the AI boom accelerates, the demand for more powerful GPUs has led to increased energy consumption and heat generation. NVIDIA's latest GPUs, particularly the GB200 NVL72 system which packs 72 Blackwell GPUs into a single rack, require innovative cooling solutions beyond traditional air cooling methods
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.Dave Brown, VP of Compute and Machine Learning Services at AWS, explained that commercially available cooling equipment was insufficient for their needs:
"They would take up too much data center floor space or increase water usage substantially. And while some of these solutions could work for lower volumes at other providers, they simply wouldn't be enough liquid-cooling capacity to support our scale."
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Rather than constructing entirely new liquid-cooled data centers, which would have been time-consuming and costly, AWS engineers developed the IRHX. This solution can be integrated into both existing and new data centers, providing the necessary cooling capacity without requiring a complete infrastructure overhaul
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.The new cooling technology enables AWS to offer P6e instances, which provide customers with the computing power needed to train and deploy large-scale AI models. These instances are based on NVIDIA's GB200 NVL72 architecture, which allows the 72 GPUs to function as a unified compute system
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AWS's innovation comes amid fierce competition in the AI infrastructure space. Microsoft and CoreWeave have previously offered computing clusters based on NVIDIA's GB200 NVL72 architecture. Meanwhile, Intel has positioned its SuperFluid cooling technology as a competitor, claiming it can handle thermal loads up to 1,500 watts
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Source: CNBC
This development reinforces AWS's position as the world's largest cloud infrastructure provider. By creating custom hardware solutions, AWS can potentially reduce its dependence on third-party suppliers and improve its bottom line. In the first quarter, AWS reported its widest operating margin since at least 2014, contributing significantly to Amazon's net income
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.As the AI industry continues to evolve rapidly, innovations in cooling technology will play a crucial role in enabling the next generation of AI applications and research. AWS's IRHX solution demonstrates the company's commitment to staying at the forefront of this technological revolution.
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