Apple Considers Acquiring AI Startup Perplexity in Bid to Boost AI Capabilities

How Apple's biggest potential acquisition ever could perplex AI rivals like Google

Executives at Apple are weighing the possibility of buying buzzy AI start-up Perplexity, Bloomberg reported on Friday. Citing anonymous sources close to the matter, the report said that talks within Apple to bid for an acquisition of Perplexity were still in early stages. A spokesperson for

Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity

Apple Inc. executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology. Adrian Perica, the company's head of mergers and acquisitions, has weighed the idea with services chief

Apple executives held internal talks about buying Perplexity, Bloomberg News reports

June 20 (Reuters) - Apple (AAPL.O), opens new tab executives have held internal talks about potentially bidding for artificial intelligence startup Perplexity, Bloomberg News reported on Friday, citing people with knowledge of the matter. The discussions are at an early stage and may not lead to

Apple is reportedly considering the acquisition of Perplexity AI

Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search engine in the future, according to Bloomberg. Adrian Perica, Apple's head of mergers and acquisitions, has reportedly already talked about the idea with services SVP Eddy

The $14 Billion AI Google Killer

Why Meta and Apple want Perplexity AI, even if it's just a glorified chatbot. A new AI darling is making waves in Silicon Valley. It’s called Perplexity, and according to reports, both Meta and Apple have quietly explored acquiring it. Valued at a staggering $14 billion following a May funding

Report: Apple held internal talks about acquiring Perplexity - 9to5Mac

As Apple scrambles to play catch-up in the generative AI race, a new report says the company has considered making its biggest acquisition ever. According to Bloomberg, Apple executives have held internal discussions about a potential bid for Perplexity AI, the fast-growing AI startup known for

Apple looked at Mira Murati's AI startup, and won't stop there - 9to5Mac

Following a report last week about Apple holding internal talks over a potential Perplexity acquisition, Mark Gurman's latest Power On newsletter revealed that Apple also explored a possible deal with another notable name in the AI space: Mira Murati. Here's what went down. Murati, best known as

Apple Internally Discussing Whether to Bid to Acquire Perplexity AI

Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to Bloomberg's Mark Gurman. Perplexity is one of the leading AI startups that has proven popular as an AI-infused web search engine. Mergers and acquisitions chief Adrian Perica,

Apple is reportedly considering buying Perplexity AI in iPhone maker's biggest-ever acquisition

Apple could be one step closer to its AI-powered search engine and smarter Siri Apple is reportedly considering its most ambitious acquisition yet: AI startup Perplexity, whose AI-driven search engine and chatbot are among the leading ChatGPT alternatives with around 15 million users. According

Apple reportedly has a secret plan to quickly gain ground in the AI race

By acquiring the hyped startup Perplexity AI, Apple could plug gaps in its talent and tech. Most experts agree that Apple faces an uphill battle to compete in the AI race. The company's Apple Intelligence platform arrived late, and felt distinctly underbaked even then; Siri is a punchline and

Those Apple AI rumors aren't all that Perplexing when you think Intelligently about it

I don't know if you're "in the know" like the Macalope but it seems to this antlered observer that Apple may have a bit of an AI problem on its hands. And it might be getting worse. Reuters reports that Apple is being sued by shareholders for allegedly overstating AI progress. Turns out

Apple is looking into buying Perplexity AI

Apple may have stayed quiet on the AI front during its WWDC 2025 keynote, but behind the scenes, the company is actively exploring new moves in the space. According to Bloomberg, Apple has held early internal discussions -- led by its head of mergers and acquisitions -- about a possible

Forget Apple Intelligence - here's why I think Apple's rumored Perplexity takeover could solve its AI woes

As June comes to a close and the impact of Apple's WWDC event starts to leave its mark, there's a lingering feeling surrounding Apple's AI approach. I've been using the iOS 26 developer beta on my iPhone for a couple of weeks now, and while it's still missing some of the upcoming Apple

Apple execs may be newly considering buying AI firm Perplexity

Perhaps in an acquihire to boost search, or to improve Siri, Apple executives have reportedly recently discussed buying or partnering with AI startup Perplexity. The two executives linked to discussions are said to be the company's head of mergers Adrian Perica, and Eddy Cue. According to unnamed

Apple's next big AI move might be buying Perplexity, signaling a shift in strategy

Apple's record with AI hasn't been that great. What started off strong with a partnership with OpenAI has yet to really produce much for the iPhone maker. The company introduced Apple Intelligence last year and said it was going to overhaul its digital assistant Siri by making it smarter and able

Apple executives have held internal talks about buying AI startup Perplexity

Adrian Perica, the company's head of mergers and acquisitions, has weighed the idea with services chief Eddy Cue and top AI decision-makers, according to people with knowledge of the matter. The discussions are at an early stage and may not lead to an offer, said the people, who asked not to be

Report: Apple has held internal discussions about acquiring Perplexity - SiliconANGLE

Apple Inc. executives have held discussions about buying Perplexity AI Inc., Bloomberg reported today. The publication cited sources as saying that the talks are in an early stage and may not lead to an acquisition. Perplexity reportedly received a $14 billion valuation in a recent funding round.

Why Apple and Meta Are Ready to Throw Billions on This IIT Madras Graduate's AI Startup | AIM

AI talent is hard to find, and startups often bring together some of the best minds in the field. Something new is happening in tech. In addition to building their own AI models, companies are now racing to buy startups. Apple and Meta, among others, are looking to acquire promising young AI

Apple execs held internal talks about buying AI start-up Perplexity

Gift 5 articles to anyone you choose each month when you subscribe. Apple Inc. executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology. Adrian Perica, the company's head of

Apple could buy Perplexity AI in landmark deal - Phandroid

Apple might be planning a big move in AI. According to sources, Apple is internally exploring a deal to acquire Perplexity AI, the rising startup behind one of the fastest-growing AI-powered search tools. If it happens, this Apple Perplexity AI deal could supercharge Siri and give Apple a stronger

Apple Could Consider Buying Perplexity to Strengthen Its AI Development

Meta reportedly tried to acquire Perplexity earlier this year Apple is reportedly considering making a bid to purchase the artificial intelligence (AI) startup Perplexity. As per the report, the Cupertino-based tech giant has internally discussed the possibility of the move to bolster its in-house

Meta Discussed Buying Perplexity Before Investing in Scale

Meta Platforms held discussions with Artificial Intelligence (AI) search startup Perplexity AI Inc. about a possible takeover before moving ahead with a multibillion-dollar investment in Scale AI, according to people familiar with the matter. The two companies couldn't come to an agreement and

Apple executives held internal talks about buying Perplexity: Report

Big tech companies are doubling down on investments to enhance AI capabilities and support growing demand for AI-powered services to maintain competitive leadership in the rapidly evolving tech landscape. Meta announced a $14.8 billion investment in Scale AI last week and hired Scale AI CEO

As race for AI startups heats up, Apple, Meta mull Perplexity acquisition

While Apple's internal discussions on potentially bidding for the AI startup are at an early stage, a Bloomberg News report said that Meta Platforms tried to buy Perplexity earlier this year. These actions are driven by the fact that while Google continues to dominate the search engine space

Apple Might Be Looking to Buy Perplexity to Upgrade Apple Intelligence

Other tech giants like Meta are also considering making an offer to acquire Perplexity. Apple is having a tough time keeping up with the competition in the AI race. This could be why the company is planning to acquire Perplexity AI to help give Apple Intelligence the much-needed boost it

Apple Eyes Perplexity AI Acquisition While Facing Shareholder Lawsuit Over Exaggerated AI Progress: Report - Apple (NASDAQ:AAPL)

Apple Inc. AAPL executives have held internal discussions about potentially acquiring Perplexity AI. What Happened: Adrian Perica, Apple's head of M&A, floated the idea with senior leaders, including services chief Eddy Cue, reported Bloomberg, citing people familiar with the matter. The talks

Apple Executives Are Considering Acquiring Perplexity To Obtain An Advantage In The Generative AI Space, As Its Own Efforts Have Yet To Produce Meaningful Results

The struggles with generative AI forced Apple's own shareholder to file a lawsuit over delayed Siri features, indicating the company's current position in this specific area is considerably weak, as other firms such as OpenAI, Meta, Microsoft, and others continue to establish a convincing lead

Apple Considers Buying AI Startup Perplexity

With this acquisition, the big tech company plans to integrate Perplexity's AI search engine with its web browser Safari Apple is reportedly exploring a potential acquisition of Aravind Srinivas-cofounded Perplexity AI to boost its artificial intelligence capabilities. A Bloomberg report, citing

Apple Reportedly Mulling Perplexity Purchase to Bolster AI Offerings | PYMNTS.com

Sources told Bloomberg that Adrian Perica, the company's head of mergers and acquisitions (M&A), has discussed the idea with services chief Eddy Cue and key AI decision-makers. The talks are in their early stages and might not yield an offer, the sources added. "We have no knowledge of any current

Apple internally weighs bid for ChatGPT rival Perplexity, Bloomberg says By Investing.com

Investing.com -- Apple Inc (NASDAQ:AAPL) has held internal discussions about acquiring Perplexity AI, a fast-growing artificial intelligence startup known for its advanced chatbot platform. The talks, reported by Bloomberg and involving senior executives including M&A chief Adrian Perica and

Apple executives held internal talks about buying Perplexity, Bloomberg News reports

(Reuters) -Apple executives have held internal talks about potentially bidding for artificial intelligence startup Perplexity, Bloomberg News reported on Friday, citing people with knowledge of the matter. The discussions are at an early stage and may not lead to an offer, the report said, adding

Apple eyes Perplexity, explores AI deals with Mira Murati and other startups

Apple also held talks with Mira Murati, the former Chief Technology Officer of OpenAI, to discuss a deal for her new AI startup. Apple is exploring new opportunities in artificial intelligence (AI), and one of its top options is a possible deal with AI startup Perplexity. Apple executives have

Perplexity is the new OpenAI? Why both Meta and Apple want to buy it

Meta eyes Perplexity to bolster AI across Instagram, WhatsApp, and Facebook after its $14.3B Scale AI investment and Llama 4 feedback. In the growing world of artificial intelligence, Perplexity AI, a San Francisco-based startup, has caught the eyes of two big tech firms - Meta and Apple. Founded

Perplexity AI unique features explained: Why Apple wants to buy it?

Let's face it: search engines haven't really changed in years. You type a question, get a flood of links, and spend the next five minutes hunting for what you actually need. But Perplexity AI is flipping that entire experience on its head and doing it so well that Apple reportedly wants to buy the