Apple HomeView Ultra with robotic arm and 9-inch display targets 2028 launch at $1,000

Apple HomeView Ultra Targets Premium Smart Home Market

Apple is developing a high-end smart home display called HomeView Ultra, featuring a 9-inch swiveling display mounted on a robotic arm1

1

2

2

. The device, internally codenamed J595, could launch in 2028 with an estimated price tag of $1,0001

1

. This represents a significant $700 premium over the standard HomeView, which Apple announced last month at $2991

1

. The premium smart home device signals Apple's intent to compete in the high-end segment of smart home integration, combining advanced hardware with AI-enhanced user experiences.

Hardware Ready, Software Development Continues

The product's hardware has been completed for approximately two years, according to The Information1

1

2

2

. The design resembles Pixar's iconic articulated desk lamp, with the Pixar lamp aesthetic giving the device a familiar yet futuristic appearance1

1

. The AI-powered robotic arm allows the display to swivel and track users as they move around their homes, particularly useful during FaceTime calls1

1

2

2

. Despite the hardware readiness, Apple's software team continues refining AI and home automation features, delaying the launch timeline1

1

.

Advanced AI Features Drive Development Timeline

Apple initially started developing J595 in 2019, with original plans focused on improving video calling experiences2

2

. The project's scope expanded significantly after Apple began prioritizing AI capabilities across its product lineup2

2

. The software team aims to perfect features like automated lighting control, where the device could switch on lights when someone enters a room1

1

. HomeView Ultra will use cameras and sensors for user tracking and environmental awareness, enabling it to recognize obstacles and avoid collisions while moving its robotic arm2

2

. These sophisticated home automation capabilities represent a significant leap beyond the standard HomeView's functionality.

Market Positioning and Launch Strategy

Both Bloomberg and The Information report that Apple could announce the product in 2027 before beginning shipments in 20281

1

2

2

. Former Apple employees interviewed by The Information suggested the company might brand the higher-end model as HomeView Ultra, following Apple's naming convention for premium products1

1

. The final pricing may vary depending on component costs and market conditions at launch2

2

. The standard HomeView begins shipping on November 13 with two variants: a 7-inch display mounted on a speaker and a wall-mountable display option1

1

. Both variants integrate Siri for voice control, play music, handle FaceTime calls, and serve as a smart home dashboard1

1

. Recent code leaks suggest future updates could enable indoor home security camera functionality1

1

. The success of the standard HomeView will likely influence Apple's final decisions on HomeView Ultra's feature set and pricing strategy as the company navigates the competitive smart home display market.