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boltt Enters Smartphone Market, Launches Ace 5G and Evo for Indian Consumers
The Ace 5G and Evo feature a large 6.79-inch display with a 120Hz refresh rate, offering smooth scrolling, responsive interactions and an immersive viewing experience across entertainment, browsing and content consumption. boltt announced the launch of its first smartphones, the Ace 5G and Evo,
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boltt Ace 5G and Evo with 6.79'' 120Hz display, 6000mAh battery launched
Homegrown brand boltt, from the parent company Fire-Boltt, has officially entered the smartphone category with the introduction of its first two handsets: the boltt Ace 5G and the boltt Evo. Tailored for the Indian market, both devices run on a clean, bloatware-free build of Android 16 and
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boltt, from parent company Fire-Boltt, debuts its first smartphones—Ace 5G and Evo—for Indian consumers. Both devices feature a 6.79-inch 120Hz display, 6000mAh battery, Google Gemini-powered AI experiences including Circle to Search, and Android 16. The Ace 5G starts at INR 12,999 while Evo begins at INR 9,999 during Day 1 offers on Flipkart.
boltt smartphones have officially arrived in India's competitive consumer electronics landscape. The brand, backed by parent company Fire-Boltt, launched two devices—the Ace 5G and Evo—marking its entry into the smartphone segment with a focus on accessible AI experiences and practical features for everyday users
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. Both smartphones will be available exclusively on Flipkart starting September 1, 2026, at 12:00 PM IST.Arnav Kishore, Founder & CEO of boltt, outlined the company's strategy: "We are taking a consumer first approach to smartphones, with a clear focus on making technology more relevant, accessible and meaningful to everyday consumers. Our entry into the category is rooted in a simple belief: consumers should have access to the experiences they value without having to compromise on what matters to them"
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. This positioning suggests boltt aims to capture price-conscious segments seeking feature-rich devices without premium price tags.The Ace 5G and Evo share several core specifications designed around multimedia consumption and extended usage. Both feature a 6.79-inch 120Hz display with up to 600 nits brightness, delivering smooth scrolling and responsive interactions across entertainment, browsing, and content consumption
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. The 120Hz refresh rate positions these devices competitively against mid-range offerings from established brands.A 6000mAh battery powers both smartphones, supporting extended usage across streaming, gaming, social media, music, and navigation without frequent charging interruptions
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. At 7.95mm slim, the devices combine contemporary design with everyday comfort and usability1
. This thickness is notable given the large battery capacity, suggesting efficient internal component arrangement.Both boltt smartphones run Android 16 with a clean, no-bloatware experience, bringing Google's AI ecosystem together with a streamlined interface
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. Google Gemini-powered AI experiences are integrated throughout, with features including Circle to Search and Google Lens that allow users to search on-screen content, identify objects, translate text, and discover information without interrupting their current activity2
.AI Night Mode enhances low-light photography through intelligent image processing, while an 8MP AI selfie camera with Real Tone technology delivers natural-looking selfies across diverse skin tones
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. The Real Tone feature addresses a persistent challenge in smartphone photography—accurate skin tone representation across different ethnicities—making it particularly relevant for the Indian market's diverse consumer base.Related Stories
The boltt Ace 5G is powered by the UNISOC T8200 octa-core processor, delivering a 547,000+ AnTuTu score and paired with configurations ranging from 4GB RAM with 64GB storage up to 8GB RAM with 128GB storage
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. This processor choice positions the device for smooth everyday performance across app switching, browsing, streaming, and content management.For photography, the Ace 5G features a 64MP AI camera with AI Portrait Mode and AI Night Mode capabilities, helping users capture detailed images across different lighting conditions
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. The device supports 18W fast charging through a Type-C port, with an 18W charger included in the box1
. NFC support enables contactless payments and device pairing, while expandable storage provides flexibility for managing apps, media, and files.The Ace 5G will be available in six color options: Arctic White, Burgundy Bliss, Forest Green, Lavender Bloom, Midnight Black, and Sky Blue
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. Pricing starts at INR 13,999 for the 4GB + 64GB variant, INR 14,999 for 6GB + 128GB, and INR 15,999 for 8GB + 128GB. Day 1 offers reduce these to INR 12,999, INR 13,999, and INR 14,999 respectively1
.The boltt Evo is powered by the UNISOC T7250 octa-core processor with up to 4GB RAM and 64GB storage, offering a capable foundation for everyday multitasking, entertainment, and connectivity
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. While positioned as the more accessible option, the Evo maintains AI-enhanced imaging capabilities that differentiate it from basic entry-level competitors.The camera setup includes a 50MP AI main camera, a 2MP macro lens, and an 8MP front camera with Real Tone
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. AI Portrait Mode, AI Night Mode, and AI Selfie Enhancement bring additional flexibility to everyday photography and selfies1
. The inclusion of a dedicated macro lens suggests boltt is targeting users interested in close-up photography for social media content creation.The Evo comes in five color variants: Arctic White, Berry Red, Lavender Bloom, Midnight Black, and Sky Blue
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. The device will be available in two configurations: 4GB + 64GB at INR 10,999 and 6GB + 128GB at INR 11,999. Day 1 offers bring these down to INR 9,999 and INR 10,999 respectively1
.boltt's smartphone debut signals growing competition in India's budget and mid-range segments, where established players face pressure from new entrants leveraging AI features and aggressive pricing. The brand's exclusive partnership with Flipkart provides immediate distribution reach, while the Day 1 pricing strategy aims to drive early adoption. Watch for how boltt's parent company Fire-Boltt leverages its existing wearables customer base to cross-sell smartphones, and whether the brand can sustain software updates and after-sales support—critical factors that often determine long-term success for new smartphone entrants in India's demanding market.
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