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Businesses finally seeing AI ROI, but 62% can't handle the storage demands - ZDNET
Kayla Solino is a ZDNET Editor based in New York City and New Jersey.... Read full bio * A new study finds 62% of organizations are ill-prepared to tackle surging storage needs. * Organizations must lean in to AI's growing data demands and infrastructure readiness. * "Sustainable scaling" may be
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Enterprise AI adoption is increasing data value and storage needs
* Seagate study finds 99% of firms expect AI to increase their storage requirements within three years * Only 38% of organizations consider themselves fully prepared for future demands * Storage infrastructure ranks among the biggest obstacles facing AI deployment New data from Seagate has
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AI and Data Storage: Why Generative AI Is Increasing Infrastructure Demand
AI Is Creating a Storage Boom: Generative AI is producing and consuming enormous amounts of data. As businesses deploy AI at scale, storage infrastructure is becoming a bigger part of technology planning, from training datasets to model outputs and archived information. . Data Volumes Are Rising:
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Seagate's 2026 Data Infrastructure Readiness Report reveals 99% of IT leaders expect AI to increase storage needs within three years, with 32% anticipating growth exceeding 50%. Yet only 38% of organizations feel prepared to handle AI data demands, creating a critical gap between enterprise AI adoption and infrastructure readiness despite 86% reporting measurable returns.
AI adoption is forcing organizations worldwide to confront a sobering reality: their storage infrastructure cannot keep pace with exploding AI data demands
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. Seagate Technology's 2026 Data Infrastructure Readiness Report found that 99% of IT leaders expect AI workloads to increase their organization's storage needs over the next three years, with 32% anticipating growth exceeding 50%1
. Despite these projections, only 38% of organizations consider themselves fully prepared to meet AI's growing data demands—less than four out of ten2
. The research, based on a survey of 2,712 enterprise technology decision-makers across the US, China, India, the UK, Germany, France, and Japan, was conducted by Recon Analytics during May and June 20261
. This widening gap between enterprise AI adoption and underlying data infrastructure readiness represents one of the most pressing challenges facing businesses today.The scale of AI-driven data volumes is reshaping how organizations think about storage infrastructure. A Western Digital and IDC study found that 94.7% of organizations reported increased data volumes because of AI adoption, with more than 61% experiencing data growth of at least 25% over the past year
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. Nearly seven in ten respondents expect storage demands to increase by at least 26%2
. AI training requires massive datasets containing text, images, video, code and other information used to develop increasingly capable models, creating sustained demand for high-capacity storage systems3
. Beyond training, AI inference creates additional data streams—every AI interaction generates prompts, outputs, logs, embeddings and operational information that organizations must store, analyze and secure3
. The Western Digital study revealed that 75.9% of respondents were reactivating cold-tier data for AI workloads, transforming previously dormant information into valuable training and analysis material3
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Source: ZDNet
Storage infrastructure ranks among the biggest obstacles facing AI deployment, cited by 43% of respondents in Seagate's research
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. The most commonly reported challenge to deploying AI is data quality and readiness, cited by 53% of respondents1
. These two roadblocks appear at significantly higher rates than compute availability at 27% and energy consumption constraints at 24%1
. The findings indicate that adding computing capacity alone does not resolve the infrastructure limitations organizations encounter when deploying increasingly data-intensive AI systems2
. AI workloads need more than capacity—they require fast access to data, high throughput and low latency, particularly when GPUs and other accelerators process enormous datasets3
. Training material, active datasets, model checkpoints and retained outputs impose substantially different infrastructure requirements throughout an AI system's lifecycle2
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Despite data infrastructure readiness concerns, organizations are obtaining measurable returns on AI investments. Seagate's report details that 86% of organizations are seeing moderate or significant returns on their AI investments, with one-third reporting significant measurable financial or operational benefits
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. As generative AI creeps into more business operations, the data supporting those systems is becoming a longer-term business asset. Nearly every respondent in Seagate's survey—98%—agreed that AI is transforming storage from a seemingly basic component into a strategic element of business infrastructure1
. This shift is driving investments in data centers higher on organization priority lists. Just over three out of four organizations—76%—ranked data centers among their top three infrastructure investment priorities, with one out of five identifying it as their single highest priority1
. Gartner forecasts India's public-cloud spending will reach $17.5 billion in 2026, with demand for GPUs, networking, scalable storage and continuous AI inference driving infrastructure growth3
.Sustainability and energy consumption are influencing how organizations shape, plan and expand their AI infrastructure. Of organizations surveyed, 77% reported they had delayed or restructured AI infrastructure expansion due to sustainability concerns or energy constraints, with 36% admitting they had significantly revised expansion plans as a result
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. AI-associated energy consumption was the top environmental concern, with 52% of respondents indicating so, followed by carbon emissions at 51%1
. Power consumption was the most frequently considered environmental factor for storage hardware, cited by 62% of respondents, while equipment lifespan followed at 55%2
. Current confidence in sustainable operations remains modest, with 39% describing their storage operations as highly sustainable under present conditions. That proportion rises to 61% when respondents assess where their organizations expect storage sustainability to stand five years from now2
. Organizations with sustainability budgets above $100 million show greater confidence, with 70% expecting highly sustainable operations within five years compared to 48% of organizations with annual sustainability budgets below $1 million2
. More data means organizations must think carefully about economics—in the Western Digital study, 98.2% of respondents considered total cost of ownership per terabyte important when making storage decisions for expanding AI workloads3
. Organizations now need a combination of fast storage, scalable capacity, efficient data movement and intelligent data management, forcing them to rethink storage architecture rather than simply adding more capacity whenever data volumes increase3
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