China is rebuilding the smartphone around AI agents. ZTE's NaviX sold out in hours.

Reviewed byNidhi Govil

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ZTE unveiled the NaviX Ultra at Shanghai's World AI Conference, calling it the world's first agentic AI smartphone. The device runs ByteDance's Doubao agent and sold 30,000 units within hours, with used models doubling in price. Chinese smartphone manufacturers are betting on AI agents as device sales decline for five consecutive quarters.

ZTE NaviX Ultra Leads China's Push Into Agentic AI Smartphones

ZTE showcased the NaviX Ultra at the World Artificial Intelligence Conference in Shanghai this week, positioning it as the world's first agentic AI smartphone

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. Built under ZTE's Nubia brand, the device runs ByteDance Doubao, China's massively popular AI chatbot, and can be activated through voice commands or a dedicated button

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. Available in black, pink, white, and blue, the NaviX Ultra follows a prototype first introduced in December at 3,499 yuan ($516)

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. The initial production run of 30,000 units sold out quickly, with used models later trading at approximately twice the original price on the secondary market

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Source: France 24

Source: France 24

Rebuilding the Smartphone Around AI Agents, Not Just Features

The core distinction of these AI-powered smartphones lies in their approach to integration. Unlike conventional devices that simply stack isolated AI features onto existing interfaces, agentic AI smartphones build an agent layer directly into the operating system that enables autonomous task execution across multiple applications

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. "Many so-called AI phones on the market simply stack AI functions on top of an existing system," said Nubia chief Ni Fei. "That actually makes it more cumbersome for users"

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. On-device models handle frequent tasks requiring low latency, while cloud-based systems process more complex requests

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. The prototype could initially follow simple voice commands to execute tasks across apps, including ordering food and comparing shopping prices

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Chinese Smartphone Manufacturers Race to Deploy AI Agent Smartphones

ZTE was not alone at the Shanghai conference. StepFun unveiled the STEPX Neo, an AI agent-native smartphone running a proprietary operating system with a built-in agent called Amoo

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. StepFun's chairman Yin Qi said "deep partnerships" had been established with several major Chinese platforms, including Alipay and ride-hailing giant Didi, enabling one-stop support for travel bookings, everyday purchases, local services, office productivity, and video editing

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. Honor, the smartphone maker spun off from Huawei, showcased its "Robot Phone" with an AI agent co-developed with Alibaba that will ship on new devices later this year

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. The device features an interactive camera that flips up on a small robotic arm and can interpret human gestures, bop to musical rhythms, and steady videos

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Platform Restrictions Emerge as Critical Challenge for Pocket-Size AI

Gaining broad access to apps owned by other companies remains a significant sticking point for AI agent devices. Days after the December prototype was released, tech giants including Alibaba, Tencent, and JD.com restricted the built-in assistant's access to their platforms, effectively disabling the phone's AI agent

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. ByteDance subsequently turned off the powerful tool in certain circumstances, including when payments were involved

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. Kiranjeet Kaur, associate research director at IDC, explained that platforms want to keep direct contact with their users, otherwise "they lose control to another party"

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. According to Chinese tech media, the NaviX Ultra does not attempt to force its way into apps, but rather seeks to collaborate with them

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Declining Smartphone Demand Drives AI Innovation in China

The timing of these launches reflects market pressures facing Chinese smartphone manufacturers. China's smartphone shipments have fallen for five consecutive quarters as the memory crisis pushed component costs up and consumer demand down

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. IDC expects the global smartphone market to post its steepest annual decline on record in 2026, with Chinese manufacturers that sell budget devices with thin margins being squeezed hardest

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. AI phones represent their escape route. IDC's Arthur Guo predicts that more than half of China's smartphone market could be dominated by AI devices this year

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Source: The Next Web

Source: The Next Web

Competition With Apple Intensifies as Digital Economy Shifts

The launches deepen competition with Apple, which recently received Beijing's approval to roll out Apple Intelligence in China through partnerships with Alibaba and Baidu

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. "In terms of AI smart devices, we are ahead of Apple," Ni said on Weibo in June

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. Outside China, companies like Google are infusing smartphones with increasingly advanced AI features, while US startup Brain Technologies launched an agentic "Natural AI Phone" in Japan in April in partnership with SoftBank Corp

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. "There is no clear winner in this race yet, which is why it is currently quite a hot topic," said Marc Einstein of Counterpoint Research, predicting that in five or 10 years, we won't be using apps on our phones "like we do today." "This will fundamentally change the digital economy and disrupt business models"

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Source: ET

Source: ET

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