Democrats are spending $1.1 million to figure out how to talk to voters about AI

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Democrats are betting AI regulation wins votes. Tomorrow Together's $1.1 million research push, launched in Denver, aims to make the party the one voters trust on AI ahead of 2028.

The Democratic political group Tomorrow Together is launching a research initiative, initially funded at $1.1 million, to work out how to pitch AI to voters ahead of the 2028 presidential election

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. It starts as Democrats meet in Denver at What's Next, a two-day gathering to celebrate their midterm wins and plan the next campaign

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Source: ET

Source: ET

Why Democrats think the issue is theirs

In the party's own framing, Trump's opposition to regulating AI is unpopular, and that belief is what makes the issue look like an opening to them

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. Rob Flaherty, a co-founder of the group, said voters did not know who to trust on AI at the start of the cycle. Democrats now hold the lead, he argued, because of Trump's position

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. "Regulating technology is where the voters are," he said

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The group is not starting from zero. It already put $6.5 million behind candidates calling for more AI regulation during the midterms, so the new initiative deepens an existing investment rather than starting one

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. It was one of several groups countering the AI industry's campaign spending

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A rare cross-party issue, and a rival on it

David Shor, a prominent Democratic data analyst, told the Denver crowd that AI is a rare case of voters in both parties backing regulation

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. That cuts both ways for the party. Some Republicans have put distance between themselves and Trump's stance, most prominently Florida Governor Ron DeSantis, widely believed to be eyeing another presidential run

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The launch also comes amid fresh warnings that AI could harm people as companies start a development phase that lets AI build new versions of itself

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. Maddie Kriger, the group's chief program officer, said getting AI right is critical to winning votes. "It's also not out of the realm of possibility we will see more and worse AI incidents in the next year, and we want to be prepared to move to help people and take action if that does happen," she said

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Source: AP

Source: AP

"I really think we're watching the birth of a new political issue before our eyes," Shor said

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