DirecTV to Introduce AI-Generated Personalized Ads in TV Screensavers
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DirecTV Customers Will Soon See Their Own Faces in AI-Generated TV Ads
DirecTV has partnered with Glance, an artificial intelligence company, to allow people using its Gemini streaming devices to see AI-generated screensavers featuring their own faces. Glance, owned by a mobile ad company, said it will add this new AI feature to DirecTV Gemini devices in 2026. If you
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DirecTV will soon bring AI ads to your screensaver
DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that's not uncanny enough, you'll find items you can shop for within that AI environment, whether it's a piece of clothing similar to the one your AI likeness is wearing or a piece of furniture that
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Who Needs Models? DirecTV AI Puts You Into Its Ads on Your TV Screen
Jibin is a tech news writer based in Ahmedabad, India, who loves breaking down complex information for a broader audience. Don't miss out on our latest stories. Add PCMag as a preferred source on Google. Do you have dreams of TV stardom? It's probably not going to happen, but DirecTV has the next
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DirecTV will start replacing screensavers with AI-generated ads next year
DirecTV will begin replacing your TV's screensaver with AI-generated ads thanks to a new partnership. The entertainment brand is working with Glance, an AI company that has received backing from Google and developed an on-device AI tool alongside the tech giant. The new AI-powered screensavers will
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AI-generated screensaver ads coming to DirecTV's Gemini devices in 2026
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. Bottom line: While the new screensaver model is optional and can be disabled, it highlights how legacy pay-TV providers are relying on advertising to drive fresh revenue. With the integration of
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What's worse than ads on your TV? Ads on your TV featuring you
DirecTV recently revealed its plans to use AI to display screensaver ads. Not stopping there, the provider is also planning to create AI-generated avatars of you, your family, and even your pets. In a fashion similar to Google's virtual try-on Shopping feature, DirecTV's AI will dress you in fancy
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AI-generated ads will soon grace your TV screensavers
From idle to interactive: your TV's finally got something to say! What's happened? Earlier this year at CES, Glance announced that it will bring AI-driven TV screensavers. Now, it is living upto its promise by teaming up with DirecTV to make idle TV screens smarter and more fun. Starting in early
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DirecTV partners with Glance AI to bring interactive, shoppable AI-generated screensavers to Gemini devices in 2026. The feature will allow users to see themselves in personalized ads and shop for related products.
DirecTV's AI-Powered Advertising Revolution
DirecTV, the satellite TV giant, is set to transform the traditional TV viewing experience with a groundbreaking partnership with Glance, an artificial intelligence company. Starting in 2026, DirecTV will introduce AI-generated, personalized ads as screensavers on its Gemini streaming devices, marking a significant shift in how viewers interact with their televisions
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.The Technology Behind the Transformation
The new feature will utilize on-device AI technology developed in collaboration with Google. When a DirecTV-connected television remains inactive for about ten minutes, the screensaver will transition from static Google wallpapers to dynamic Glance AI content
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. This technology will be available on both satellite-based Gemini devices and the Gemini Air dongle for broadband customers1
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Source: Digital Trends
Creating Personalized AI Avatars
Viewers will have the opportunity to create AI avatars of themselves or their family members using the Glance mobile app. By scanning a QR code displayed on the TV screen, users can upload images to generate these avatars
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. The AI-generated images can be further customized using voice commands through the remote control, allowing users to change clothing styles or colors2
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Source: Android Authority
Interactive and Shoppable Content
The AI-generated screensavers will offer more than just personalized visuals. They will feature interactive experiences across various categories, including lifestyle, travel, health, automotive, seasonal events, and local trends
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. One example showcased by DirecTV is an image of the Grand Canyon where users can click a button to see their AI avatar inserted into the scene1
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Source: CNET
The Shopping Experience
A key feature of this new technology is its integration with e-commerce. The AI-generated images will be linked to shoppable content, allowing viewers to purchase items similar to those featured in the screensaver
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. Glance's algorithms can match these visuals with over one trillion product listings from affiliated retailers5
. However, to complete a purchase, users will need to use their mobile devices2
.Related Stories
Implications and Concerns
While DirecTV and Glance tout this as a revolutionary way to engage viewers, some concerns have been raised. Privacy advocates worry about data security, especially in light of a lawsuit against inMobi, Glance's parent company, for allegedly tracking users without permission
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. Additionally, it's unclear whether users will have the option to disable this feature once it's implemented4
.The Future of TV Advertising
This move by DirecTV reflects a broader industry trend of merging media consumption with data-driven commerce on connected screens. As traditional pay-TV providers face declining subscriber numbers, they are turning to innovative advertising methods to generate new revenue streams
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. The success of this initiative could potentially reshape the landscape of television advertising and viewer engagement in the coming years.References
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