ElevenLabs appoints Karthik Rajaram as India Country Head to accelerate AI voice expansion

ElevenLabs Strengthens India Presence with Strategic Leadership Appointment

ElevenLabs has appointed Karthik Rajaram as General Manager and India Country Head, marking a significant step in the AI audio company's expansion into one of the world's fastest-growing markets for AI voice technology 1

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. In his new role, Rajaram will lead go-to-market strategy and revenue growth while building a robust partner ecosystem across India's AI, media, and enterprise markets. The appointment signals ElevenLabs' commitment to establishing India as a central pillar of its global operations, particularly as demand for AI voice solutions accelerates across diverse sectors.

Veteran Tech Leader Brings Deep Regional Expertise

Karthik Rajaram brings more than two decades of experience building and scaling high-growth technology businesses in India. Most recently, he served as General Manager and Vice President for India and South Asia at Elastic, where he led rapid expansion and established India as a strategic growth market globally 2

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. His career includes senior leadership positions at Freshworks, Akamai Technologies, and Microsoft, where he supported cloud, security, and enterprise adoption across some of India's largest organizations 1

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. This extensive background positions him to navigate India's complex market dynamics and accelerate ElevenLabs' penetration across multiple verticals.

India Emerges as Critical Growth Market for AI Voice

Rajaram emphasized India's strategic importance in the global AI landscape, stating that the country sits at the epicenter of the AI and digital content revolution. "From media and entertainment to customer engagement, gaming, and education, the use cases for AI voice in India are exploding," he noted 1

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. Carles Reina, Vice President International at ElevenLabs, reinforced this perspective, describing India as "one of the most important markets for the future of AI voice and audio" 2

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. The country's massive developer ecosystem, fast-growing digital economy, and leadership in content and technology services create substantial opportunities for AI audio technology deployment at scale.

Building Local Capabilities and Enterprise Partnerships

The ElevenLabs expansion in India is already gaining momentum, with the company building a 13-member go-to-market team in the country 1

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. The AI audio platform has established partnerships with prominent Indian platforms including Meesho, Cars24, 99acres, TVS Motor, Mahindra, JioStar, and Pocket FM, demonstrating traction across e-commerce, automotive, real estate, and the creator economy. Founded in 2022, ElevenLabs develops AI audio tools for enterprises, developers, and creators, with its platform used globally to generate lifelike speech, build voice agents in multiple languages, and create audio content at scale. The company serves employees at more than 70% of Fortune 500 companies 1

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, underscoring its enterprise credibility.

Strategic Implications for India's AI Ecosystem

India's linguistic diversity and rapid digital adoption make it particularly well-suited for AI voice solutions that can operate across multiple languages and dialects. The company views India as central to scaling responsible, high-quality AI voice technology globally 2

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. With strong momentum across both enterprise sectors and the creator economy, the market presents opportunities for deploying AI-generated voice and audio at unprecedented scale. As ElevenLabs deepens its ecosystem partnerships and works closely with enterprises, developers, and creators, the appointment of Rajaram positions the company to capitalize on India's emergence as a growth market for AI voice technology while building what the company describes as a "category-defining business" in the region.