ElevenLabs launches AI music generation app to compete with Suno and Udio

ElevenLabs Enters the AI Music Generation Market with New iOS App

Voice AI company ElevenLabs has officially entered the AI music generation market with the release of ElevenMusic, an iOS app that generates original songs from text prompts 1

1

. The AI-powered music generation app, which quietly appeared on the App Store for a few weeks before its official April 1 launch, signals the company's ambition to expand beyond voice models and compete directly with established platforms like Suno and Udio 1

1

2

2

.

The timing of ElevenMusic's release is particularly notable, arriving just days after Google launched Lyria 3 Pro on March 25, 2026, which can generate tracks up to 180 seconds long with enhanced creative control 2

2

. This suggests the AI music generation market is heating up rapidly, with major players racing to secure dominant positions in this emerging space.

Free Access and Pro Subscription Model Drive User Adoption

ElevenMusic is currently free to use, allowing users to generate up to seven songs per day using natural language text prompts 1

1

. Users can adjust multiple parameters including song length, lyrical content, and writing style to customize their creations. The app also enables users to discover and remix tracks created by others, though these remixes count toward the daily limit 1

1

.

For more serious creators, ElevenLabs offers a Pro tier priced at $9.99 per month or $95.90 annually 1

1

2

2

. This subscription model unlocks the ability to create up to 500 tracks every month, provides over 500 GB of storage space, and grants access to all available styles and moods 1

1

.

Feature-Rich Platform Mirrors Traditional Music Streaming Services

The app includes curated live stations, pre-created albums, and daily mixes organized by mood categories such as Focus, Energy, Relax, Late Night, Cosmic, and Chill 1

1

. Borrowing from the playbook of Spotify and Apple Music, ElevenMusic features top charts, trending now, and new releases sections, creating a familiar user experience that blends creation with discovery 1

1

2

2

.

Strategic Diversification Backed by Massive Funding

ElevenLabs, which raised a $500 million Series C round at an $11 billion valuation in February, has been systematically expanding its creative AI tools portfolio 1

1

. Last August, the company released its first music generation model, claiming it to be commercially safe. Earlier this year, ElevenLabs partnered with top music producers to release an AI-assisted album 1

1

.

The company recently launched a comprehensive creative tool suite handling ad generation, voiceovers, translation, image generation, video making, voice cloning, and sound creation 1

1

. This diversification strategy appears designed to protect the company from the eventual commoditization of AI audio models by establishing multiple revenue streams across different creative mediums 1

1

.

Voice AI Expertise Could Provide Competitive Edge

Against established U.S. AI music platforms, ElevenMusic's competitive advantage lies in ElevenLabs' deep expertise in voice AI 2

2

. The company has consumer tools like ElevenLabs voice generation and ElevenReader already in market. Last year, it started a program allowing authors to earn royalties by converting and distributing their books on the ElevenReader platform 1

1

.

ElevenLabs is actively hiring for a consumer marketing role to grow its music vertical and could potentially offer royalty or other incentives for users to create more music on its platform 1

1

. This suggests the company is preparing for a long-term commitment to the AI music generation space, with potential monetization strategies that could benefit creators while building a sustainable ecosystem around AI-generated content.