Entrust Enhances Identity Platform with AI-Powered Biometric Verification

Entrust Introduces AI-Powered Biometric Verification

Entrust, a leading provider of identity and security solutions, has announced a significant upgrade to its identity-as-a-service (IDaaS) platform by incorporating artificial intelligence (AI)-powered verification 1

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Rising Threat of Advanced Fraud

The urgency for improved security measures is underscored by alarming statistics. According to CIFAS, 58% of large UK businesses in 2024 consider fraud and financial crime a serious threat, up from 49% the previous year. Fraud now accounts for 40% of all crime in England and Wales 2

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The 2025 Identity Fraud Report reveals a 244% increase in digital forgeries, now accounting for 57% of document fraud cases. Deepfake attempts, occurring every five minutes on average, represent 40% of video biometric fraud attempts 2

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Enhanced Features of Entrust IDaaS

The upgraded Entrust IDaaS platform now includes:

1. AI-driven biometrics
2. Phishing-resistant passwordless multi-factor authentication (MFA)
3. Adaptive risk-based authentication (RBA)
4. Secure digital onboarding

A key feature allows biometric data to be stored directly on the user's mobile device rather than in the cloud, addressing data protection regulations and enhancing security for high-value transactions 1

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How It Works

The solution enables secure user onboarding by capturing an encrypted biometric identifier, stored either on the user's device or within a secure customer business database. During high-risk moments, such as account recovery or large financial transactions, users recapture their biometric for comparison against the original encrypted identifier 2

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Benefits to Businesses

1. Enhanced Fraud Prevention: Effective against deepfakes, synthetic identities, and other advanced threats
2. Phishing-Resistant Authentication: Eliminates vulnerabilities exploited by phishing attacks
3. Improved Data Privacy: Minimizes cloud-storage risks
4. Streamlined User Experience: Offers fast, intuitive authentication 2

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Industry Perspectives

Bhagwat Swaroop, President of Digital Security at Entrust, emphasizes the importance of establishing verified identities from day one. He states, "Entrust facial biometric authentication with Onfido identity verification offers an efficient, low-friction way to confirm user identities throughout the user's lifecycle" 1

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In a related discussion, Gerhard Oosthuizen, CTO of Entersekt, advocates for new authentication approaches that balance security with a frictionless experience. He highlights the need for real-time, millisecond-level decision-making in eCommerce, emphasizing the goal of creating an optimal experience while using available signals to "let the 'right guy' in" 1

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As cyber threats continue to evolve, Entrust's AI-powered biometric verification represents a significant step forward in the ongoing battle against sophisticated fraud, offering businesses a powerful tool to enhance security while maintaining a seamless user experience.