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Failed Companies Are Selling Old Slack Chats and Email Archives to Train AI
Startups that are shutting down are now selling off their company data, including emails and Slack messages, for as much as hundreds of thousands of dollars to help train AI models. Forbes reports that companies that specialize in winding down startups are helping founders squeeze out some last-minute cash by monetizing their internal communications. While large language models were initially trained on public internet data like books, news articles, Wikipedia, and Reddit threads, newer agentic AI models require more complex datasets that reflect how work actually gets done. That training often happens in so-called “reinforcement learning gyms†or RL gyms. These simulated environments are built using real-world company data and allow AI agents to practice completing workplace tasks like planning a birthday celebration for a coworker. This kind of training data has quickly become very lucrative. The Information reported last year that leaders at Anthropic discussed spending up to $1 billion on RL gyms. Now, the companies that help startups shut down by handling things like payroll, taxes, and investor settlements are getting in on the action. For example, SimpleClosure this week introduced a new product called Asset Hub, aimed at helping startups monetize their data. The platform allows companies to license things like source code as well as workplace data, including documents, workflows, and internal communications such as Slack messages and emails. According to its website, SimpleClosure helps companies determine what data can be sold, assess its value, and process it to remove personally identifiable information. SimpleClosure did not immediately respond to a request for comment from Gizmodo. Forbes reports that over the past year, SimpleClosure has processed nearly 100 of these deals, with payouts ranging from $10,000 to $100,000 per company. “There’s a feeling of a gold rush from these companies trying to get their hands on real-world data,†SimpleClosure CEO Dori Yona told Forbes. Still, some privacy advocates are raising concerns about what this means for workers whose data may be included in those datasets. “I think the privacy issues here are quite substantial,†Center for AI and Digital Policy Founder Marc Rotenberg told the outlet. “Employee privacy remains a key concern, particularly because people have become so dependent on these new internal messaging tools like Slackâ€|It's not generic data. It's identifiable people.†The Center for AI and Digital Policy also recently sent a letter to the Senate Commerce Committee urging the Federal Trade Commission to step up its oversight of AI-driven businesses.
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Shuttered startups are selling old Slack chats and emails to AI companies
According to a report by Forbes, defunct companies are selling their digital footprints to AI companies as training data -- and making real money from it. Shanna Johnson, the CEO of now-defunct software company cielo24, told the publication that she was able to sell every Slack message, internal email and Jira ticket as training data for "hundreds of thousands of dollars." This isn't a one-off scenario. SimpleClosure, a startup that helps companies like cielo24 shut down, told Forbes that there's been major interest from AI companies trying to get their hands on workplace data. Because of this, SimpleClosure launched a new tool that allows companies to sell their wealth of internal communications -- from Slack archives to email chains -- to AI labs. The company said they've processed 100 such deals in the past year. Payouts ranged from $10,000 to $100,000. Naturally, there are real data privacy concerns here. Even if the data is anonymized, these communications can contain personally identifiable information, especially for an employee who built out a long career at the company.
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Shuttered startups are monetizing their final assets by selling internal communications including Slack messages, emails, and workflow data to AI companies for AI training purposes. SimpleClosure has processed nearly 100 such deals in the past year, with payouts ranging from $10,000 to $100,000, but privacy advocates are raising serious concerns about employee data protection.
Failed startups are discovering a lucrative exit strategy by selling company data to AI labs hungry for real-world training material. Companies specializing in winding down businesses are now helping founders extract final value by monetizing internal company data, including workplace communications that were never intended for external use
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. The practice has gained significant traction, with SimpleClosure, a startup shutdown service, processing nearly 100 deals over the past year1
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Source: Fast Company
Shanna Johnson, CEO of now-defunct software company cielo24, told Forbes she sold every Slack message, internal email, and Jira ticket as AI training data for "hundreds of thousands of dollars"
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. Most defunct companies selling data receive payouts ranging from $10,000 to $100,000, depending on the volume and quality of their digital footprints1
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.The demand for selling old Slack chats and emails stems from a shift in how AI models are being developed. While early large language models relied on public internet data like books, news articles, and Wikipedia, advanced agentic AI requires more sophisticated datasets that mirror actual workplace dynamics
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. These AI agents need to understand how work gets done in practice, not just in theory.
Source: Gizmodo
This training occurs in reinforcement learning gyms, or RL gyms—simulated environments built using real-world company data where AI agents practice completing workplace tasks like planning a coworker's birthday celebration
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. The market for this type of training data has exploded in value. According to The Information, leaders at Anthropic discussed spending up to $1 billion on reinforcement learning gyms1
. "There's a feeling of a gold rush from these companies trying to get their hands on real-world data," SimpleClosure CEO Dori Yona told Forbes1
.Recognizing the opportunity in monetizing internal company data, SimpleClosure this week introduced Asset Hub, a platform specifically designed to help startups license their data assets
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. The service allows companies to sell source code, documents, workflows, and digital communication data including Slack messages and emails1
. According to its website, SimpleClosure helps companies determine what data can be sold, assess its value, and process it to remove personally identifiable information1
.Related Stories
Privacy advocates are raising alarm bells about the practice. Marc Rotenberg, founder of the Center for AI and Digital Policy, told Forbes that "the privacy issues here are quite substantial"
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. He emphasized that employee privacy remains a critical concern, particularly because workers have become dependent on internal messaging tools like Slack for daily communication1
. "It's not generic data. It's identifiable people," Rotenberg warned1
.Even with anonymized data, these communications can contain personally identifiable information, especially for employees who built long careers at these companies
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. The Center for AI and Digital Policy recently sent a letter to the Senate Commerce Committee urging the Federal Trade Commission to increase regulatory oversight of AI-driven businesses1
. As AI companies continue their rush to acquire workplace data, questions about employee consent, data ownership, and the adequacy of current privacy protections remain unanswered.Summarized by
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