Failed Startups Are Selling Old Slack Chats and Emails to Train AI for Up to $100,000

Reviewed byNidhi Govil

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Shuttered startups are monetizing their final assets by selling internal communications including Slack messages, emails, and workflow data to AI companies for AI training purposes. SimpleClosure has processed nearly 100 such deals in the past year, with payouts ranging from $10,000 to $100,000, but privacy advocates are raising serious concerns about employee data protection.

Failed Startups Turn Company Data Into Cash

Failed startups are discovering a lucrative exit strategy by selling company data to AI labs hungry for real-world training material. Companies specializing in winding down businesses are now helping founders extract final value by monetizing internal company data, including workplace communications that were never intended for external use

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. The practice has gained significant traction, with SimpleClosure, a startup shutdown service, processing nearly 100 deals over the past year

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Source: Fast Company

Source: Fast Company

Shanna Johnson, CEO of now-defunct software company cielo24, told Forbes she sold every Slack message, internal email, and Jira ticket as AI training data for "hundreds of thousands of dollars"

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. Most defunct companies selling data receive payouts ranging from $10,000 to $100,000, depending on the volume and quality of their digital footprints

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Why AI Companies Want Workplace Communications

The demand for selling old Slack chats and emails stems from a shift in how AI models are being developed. While early large language models relied on public internet data like books, news articles, and Wikipedia, advanced agentic AI requires more sophisticated datasets that mirror actual workplace dynamics

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. These AI agents need to understand how work gets done in practice, not just in theory.

Source: Gizmodo

Source: Gizmodo

This training occurs in reinforcement learning gyms, or RL gyms—simulated environments built using real-world company data where AI agents practice completing workplace tasks like planning a coworker's birthday celebration

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. The market for this type of training data has exploded in value. According to The Information, leaders at Anthropic discussed spending up to $1 billion on reinforcement learning gyms

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. "There's a feeling of a gold rush from these companies trying to get their hands on real-world data," SimpleClosure CEO Dori Yona told Forbes

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SimpleClosure Launches Asset Hub Platform

Recognizing the opportunity in monetizing internal company data, SimpleClosure this week introduced Asset Hub, a platform specifically designed to help startups license their data assets

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. The service allows companies to sell source code, documents, workflows, and digital communication data including Slack messages and emails

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. According to its website, SimpleClosure helps companies determine what data can be sold, assess its value, and process it to remove personally identifiable information

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Data Privacy Concerns Mount

Privacy advocates are raising alarm bells about the practice. Marc Rotenberg, founder of the Center for AI and Digital Policy, told Forbes that "the privacy issues here are quite substantial"

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. He emphasized that employee privacy remains a critical concern, particularly because workers have become dependent on internal messaging tools like Slack for daily communication

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. "It's not generic data. It's identifiable people," Rotenberg warned

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Even with anonymized data, these communications can contain personally identifiable information, especially for employees who built long careers at these companies

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. The Center for AI and Digital Policy recently sent a letter to the Senate Commerce Committee urging the Federal Trade Commission to increase regulatory oversight of AI-driven businesses

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. As AI companies continue their rush to acquire workplace data, questions about employee consent, data ownership, and the adequacy of current privacy protections remain unanswered.

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