PayPal Holdings has partnered with Glance, an AI-powered personal shopping platform, to bring native checkout functionality to 60 million mobile and connected TV devices in the U.S. The integration enables consumers to discover products through AI-generated avatars and virtual try-ons, then complete purchases without leaving the app.

PayPal Glance Partnership Transforms Shopping Experience

PayPal Holdings has expanded its AI-powered shopping capabilities through a strategic partnership with Glance, an AI-powered personal shopping platform backed by InMobi

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. The agentic commerce integration brings real-time product data and native checkout functionality directly to tens of millions of consumers across 60 million mobile and connected TV devices in the United States

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. This collaboration positions PayPal as the only partner to provide native in-app checkout on Glance, fundamentally changing how consumers move from AI shopping discovery to actual purchase.

Source: Benzinga

Source: Benzinga

Seamless AI-Driven Experience from Discovery to Purchase

Glance's platform enables users to upload photos to generate AI-generated avatars, perform virtual try-ons, and share looks with friends before making purchase decisions

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. With the PayPal integration, consumers can now discover and visualize products, build a cart, and complete their purchase without being redirected to external websites

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. "Glance meets consumers at the moment of inspiration, before they've even thought to search," said Mansi Jain, Chief Operating Officer at Glance. "Bringing native PayPal checkout into that experience means we can now carry consumers from the moment something catches their attention through purchase in the same flow"

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Agentic Commerce Services Enable Retailer Expansion

For retailers, the integration provides a straightforward way to extend their storefronts into Glance's platform through PayPal's agentic commerce services

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. Merchants can connect to multiple AI-powered shopping experiences through a single integration, surface real-time product information such as availability and pricing, and complete transactions while maintaining control of their customer relationships

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. "The lines between where people discover, shop, and buy are disappearing," said Mike Edmonds, Vice President of Agentic Commerce at PayPal

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. This development matters because it reduces friction in the purchase journey while enabling trusted commerce between consumers, merchants, and AI agents.

Source: PYMNTS

Source: PYMNTS

Broader AI Commerce Strategy and Market Implications

This partnership follows PayPal's September announcement of integrating its payment infrastructure into Meta Platforms' personal AI agent, Muse, signaling a broader push into AI-powered commerce

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. PayPal reported during its second quarter earnings call that it expects agentic payments and digital identity to become increasingly significant in shaping future commerce environments

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. Glance has also partnered with Samsung to bring its agentic commerce technology to all 2020 and later Samsung smart TV models in the United States, expanding shopping capabilities from living rooms

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. Watch for how this real-time product discovery model influences consumer behavior and whether other payment providers follow PayPal's lead in embedding checkout within AI shopping platforms. The integration could reshape retail strategies as merchants evaluate whether to extend their storefronts beyond traditional websites into AI-powered platforms where product discovery happens organically.

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