Google AI Search Updates Make Inline Links More Visible in AI Overviews and AI Mode

Reviewed byNidhi Govil

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Google is updating AI Overviews and AI Mode to display inline links higher up in responses and more frequently. The changes include visual carousels for news, image thumbnails in the Dive Deeper section, and clickable creator and publisher names. These updates aim to improve user experience while addressing publisher concerns about reduced referral traffic.

Google is rolling out significant updates to Google AI Search, making inline links more prominent across AI Overviews and Google AI Mode. The company announced that inline links will now appear higher up in responses more frequently, aiming to ensure key sources are easily clickable right when users need them.

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This marks the latest effort to balance AI-powered Search features with maintaining traffic to publishers and content creators.

Inline Links Get Priority Placement

Google has been making continued and substantial increases to the presence of inline links in its AI experiences. The new update positions these prominent inline links earlier in AI-generated responses, making official sources more accessible to users seeking additional context or deeper information.

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The change addresses ongoing concerns that AI-generated summaries keep users on Google's homepage instead of directing them to the websites that actually provide the information.

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Visual Carousels for News Expand Globally

Building on features launched in May, Google is expanding visual carousels for news and timely articles to more regions and languages worldwide.

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These carousels highlight developing topics and now prioritize coverage from users' preferred sources. The Preferred Sources feature has seen remarkable adoption, with usage growing 7x since the start of the year.

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This customization tool allows users to select their trusted news outlets, which then appear prominently in search engine results.

Dive Deeper Section Gets Visual Redesign

The links in AI answers that appear at the end of AI responses are receiving a significant makeover. Google is transforming the Dive Deeper section with image thumbnails and a more clickable design to make these links more engaging and visible.

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The visual enhancement aims to encourage users to explore the open web beyond AI summaries, making it easier to identify and click through to relevant sources.

Source: Digital Trends

Source: Digital Trends

Official Websites Highlighted at Response Top

Google is testing a new feature that surfaces links to official websites in a dedicated section at the top of AI Mode responses. This display targets situations where only one or two sites serve as the official places on the web to complete a specific task or obtain exact information—such as checking airline refund policies.

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The section includes context explaining why each link is useful, helping users reach the right destination without digging through multiple results.

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Clickable Creator and Publisher Names in Video Results

Another test involves adding clickable creator and publisher names to video results in AI Mode. When users click these names, they're directed to the creator's or publisher's Search profiles rather than directly to their websites.

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These Search profiles, currently available in the US for creators with sizable followings, provide quick context about creators and their broader work.

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While this offers more information about eligible content creators, it adds an extra step before users reach the actual source.

Source: 9to5Google

Source: 9to5Google

Publisher Partnerships Through News AI Pilot Program

Google revealed that more than 400 publishers are now participating in its News AI pilot program, announced in December. This licensing initiative pays publishers for the delivery and use of enhanced content to develop new AI features, including in-depth article overviews on Google News publisher pages.

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Major media organizations including Axios, CNN, and the Financial Times have recently joined as partners, signaling growing publisher engagement despite ongoing concerns about referral traffic.

Impact on Publishers and Referral Traffic Remains Uncertain

While these updates demonstrate Google's commitment to making sources more visible within AI-powered Search features, questions persist about whether increased link prominence will offset the substantial loss of traffic many publishers have experienced since AI Overviews first launched.

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The changes reflect an attempt to address publisher concerns while maintaining the streamlined user experience that AI Search provides. Whether these adjustments will meaningfully restore referral traffic to publishers remains to be seen, as the balance between AI convenience and open web exploration continues to evolve.

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