Google tests AI-first homepage redesign, removes classic Search button for some users

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Google is testing a radical homepage redesign that removes the iconic Google Search button, replacing it with three AI-driven shortcuts: Create images, Ask about files, and Brainstorm. The change appears only for logged-out users in what seems to be a limited A/B test, signaling Google's push toward AI-first functionality.

Google Replaces Search Button with AI-Driven Shortcuts

Google is testing a significant homepage redesign that removes the iconic Google Search button and replaces it with three AI-driven shortcuts, marking a dramatic shift in how the company presents its core product.

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The updated layout features Create images, Ask about files, and Brainstorm buttons positioned directly under the search bar, while the legacy "I'm Feeling Lucky" button remains intact.

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Source: Android Authority

Source: Android Authority

Search Engine Watch first spotted the change and confirmed it independently across three different web browsers, including Chrome, Edge, and Comet.

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The redesigned interface makes no explicit reference to searching the web, instead focusing solely on AI functionality. Users can still perform regular searches by entering text into the search bar and pressing Enter or Return on their keyboard.

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AI Features Take Center Stage on New Homepage

The three new buttons provide direct access to specific AI capabilities. Create images presents suggestions for types of images to generate using Nano Banana, Google's image generation tool.

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However, this feature requires users to sign in, likely because Google wants a verified account attached before allocating compute resources for image generation.

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Ask about files enables users to upload documents or PDFs and ask questions about them, with Google's AI attempting to provide answers through file analysis.

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The Brainstorm feature appears to facilitate conversational AI exchanges with Google's AI about any topic.

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What's particularly notable is that both Ask about files and Brainstorm reportedly work without logging in at all, allowing logged-out users to experience these AI features immediately.

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Limited A/B Test Targets Logged-Out Users

This AI-first homepage currently appears only for logged-out users accessing Google's homepage, and even then, not everyone is seeing it.

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The test's scope remains unclear, with factors like location, browser, and session seemingly influencing who encounters the new design. Google has not confirmed the extent of the rollout or provided details about the A/B test.

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Reports indicate that users attempting to access the new layout from different browsers, countries via VPN, or while signed into Google accounts may not see the updated interface.

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This suggests Google is conducting a carefully controlled experiment to gauge user response before any potential wider deployment.

What This Signals About Google's Strategic Direction

Google has spent decades defending the simplicity and functionality of its homepage, making this test particularly significant. Quietly relegating "Search" behind AI-first buttons reveals the company's evolving priorities and its aggressive push toward AI capabilities.

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The company has been consistently looking for ways to nudge users toward its AI features, and this homepage redesign represents one of the most visible efforts yet.

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Source: Digital Trends

Source: Digital Trends

For users familiar with the Gemini chatbot, these buttons will feel recognizable, as they mirror functionality already available in that interface.

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However, for traditional Google Search users, this represents a fundamental reimagining of how they interact with the world's most popular search engine. Watch for whether Google expands this test to signed-in users or different geographic markets, as that would signal a more committed move toward an AI-first search experience.

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