Gupshup Launches Avatar Agent for Face-to-Face Video-Based AI Customer Interactions

Gupshup Expands AI Agent Capabilities with Video-Based Avatar Agent Platform

Conversational AI software provider Gupshup has launched Avatar Agent, a self-serve platform that enables businesses to create video-based AI agents for face-to-face customer interactions1

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. The launch follows Gupshup's recent voice AI platform release, extending the company's AI agent capabilities across messaging, voice, video, and web to deliver omnichannel support for businesses seeking more personalized customer engagement3

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Self-Serve Platform Eliminates Integration Barriers

Avatar Agent allows businesses to create and launch video interactions with customers without requiring production teams or lengthy integration processes1

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. The AI-powered self-serve platform provides a customization interface where businesses can tailor layouts, visual styles, brand elements, and messaging, or select from industry-specific presets3

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. Businesses can extend existing messaging agents to voice and video with a single click, maintaining consistent knowledge, behavior, and brand identity across channels.

Integration with SuperAgent, ChatGPT, and Claude

The platform can be configured and managed through Gupshup SuperAgent, ChatGPT, Claude, and other AI assistants1

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. Businesses can describe their requirements in plain language to set up an agent that runs on websites, mobile devices, tablets, and kiosks3

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. This approach simplifies deployment for organizations lacking technical expertise while enabling rapid customization.

Building Trust Through Personal Video Presence

"Even as AI agents multiply, customer experience doesn't have to become impersonal. Avatar agents bring back the personal touch: the feeling that someone is present, listening, understanding and helping. That's what builds trust," said Beerud Sheth, Founder and CEO of Gupshup1

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. While text and voice agents provide round-the-clock availability, video adds a personal dimension that creates a live presence, helping build comfort as customers navigate important decisions2

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Versatile Applications Across Industries

The video-based AI agents can answer customer queries, explain products, qualify leads, and guide users through processes1

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. Beyond individual customer interactions, avatar agents can host product walkthroughs and webinars, present materials, and answer audience questions across time zones3

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. When customers require human assistance, the agent can transfer the interaction to human agents seamlessly.

Industry-Specific Use Cases Drive Adoption

Businesses across banking, e-commerce, real estate, travel and hospitality, and education can deploy avatar agents for customer-facing tasks1

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. In e-commerce, agents can recommend items and guide shoppers toward checkout. Real estate businesses can qualify inbound leads, with virtual property tours planned as subsequent use cases3

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. Banking and financial services providers can explain products and guide customers through onboarding both online and at branches, while healthcare facilities can greet patients and direct visitors appropriately.

Flexible Pricing Model Supports Scalability

Avatar Agent is available now through Gupshup's website, with a free tier that includes Gupshup branding1

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. Businesses looking to scale can opt for pay-as-you-go pricing, enabling organizations of varying sizes to adopt the technology without significant upfront investment. This pricing structure positions Gupshup to compete in the growing conversational AI market where businesses increasingly seek multimodal customer engagement solutions that balance automation with personalization.