Horizon's Ashly Burch Voices Concerns Over AI Aloy Demo, Highlighting Industry-Wide AI Debate
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Hear what Horizon Zero Dawn actor Ashly Burch thinks about AI taking her job
But Burch says having seen the demo, she is worried, and not just about her own career. "I feel worried about this art form," she says. You can watch her video immediately below, or scroll down for a full transcript. Hi. Let's talk about AI Aloy. I saw the tech demo earlier this week. Guerilla
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Horizon Actor Ashly Burch Speaks on Sony's AI Aloy Video
A genAI Aloy may not pop up in Horizon 3, but the possibility has still left a bad taste in viewers' mouths. You may have seen a video earlier this week of Aloy, protagonist of PlayStation’s Horizon franchise, recreated with generative AI in a leaked Sony test demo. The video spurred a whirlwind
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Voice Actor for Aloy in "Horizon" Games Creeped Out by AI Version of Her Character
Ashly Burch, the voice actor behind Aloy from the acclaimed PlayStation titles Horizon Zero Dawn and Horizon Hidden West, has responded to the leaked tech demo showing off a clumsy but uncanny AI imitation of her performance as the character. In a video shared on TikTok, Burch said that the
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Horizon Forbidden West actress Ashly Burch responds to Sony's controversial AI Aloy
Actress Ashly Burch has responded to the leaked AI Aloy footage, which made the rounds earlier this week. The footage in question showed a Sony employee engaging with an on-screen AI version of the Horizon lead. The employee asked the AI Aloy a number of questions, such as "how are you", to which
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Horizon Frobidden West actress Ashly Burch responds to Sony's controversial AI Aloy
Actress Ashly Burch has spoken out on the leaked AI Aloy footage which made the rounds earlier this week. The footage in question showed a Sony employee engaging with an on-screen AI version of the Horizon lead. The employee asked the AI Aloy a number of questions, such as "how are you", to which
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'I feel worried about this art form:' Unsurprisingly, the real Aloy from Horizon isn't a fan of AI Aloy
Horizon voice actor Ashly Burch speaks out about leaked AI tech demo of her character and calls for AI protection for game actors. Voice actor Ashly Burch, known for her role as Aloy in Horizon Zero Dawn and Horizon Forbidden West, shared her response to a controversial AI tech demo of her
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Voice actor for PlayStation's Horizon series responds to her AI-generated character
TL;DR: The voice actor for Aloy in Horizon Zero Dawn and Forbidden West has addressed a leaked video featuring an AI-generated version of Aloy. The voice actor behind Aloy, the main character from Horizon Zero Dawn and Horizon Forbidden West, has commented on the recently leaked video that shows
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Aloy Voice Actor Ashly Burch 'Worried About This Art Form' After Horizon Zero Dawn AI Demo Leaks
Voice actor Ashly Burch responded to an internal Sony tech demo featuring a generative-AI controlled version of the hero she plays in the Horizon Zero Dawn games, Aloy, saying it's exactly why she and other game performers are currently on strike. "I am worried for this art form," she told fans in
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Horizon Zero Dawn star Ashly Burch responds to Sony's controversial AI Aloy by pushing for actor protections: "You have to compensate us fairly, and you have to tell us how you're using this AI"
Earlier this week, footage of an AI-powered character prototype developed by Sony and modeled after Horizon Zero Dawn's Aloy leaked online. The game's community was immediately critical of the whole effort, and now Ashly Burch, the human actor behind Aloy's original performance, has published her
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Horizon actress "worried" for the future of gaming after Sony's AI Aloy controversy
Ashly Burch shares concerns about "game performance as an art form." Last week a leaked video surfaced online demonstrating new technology replacing Horizon's protagonist Aloy with an AI chatbot. The Sony experiment was a jarring revelation for gaming fans who were staunchly against the move, and
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Horizon Actor Ashly Burch Says Sony's AI Aloy Video Left Her Feeling 'Worried About Game Performance as an Art Form' - IGN
Horizon actor Ashly Burch has addressed the AI Aloy video that leaked online last week, using it to call attention to the demands of striking voice actors. Last week, The Verge reported on the emergence of an internal Sony video showing off tech that uses Aloy from the Horizon series to
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The actress who voices the protagonist of the Horizon franchise is concerned about the use of AI in the video game - Softonic
All of this after AI has been used to give the character a voice without their consent Ashly Burch, the voice actress known for her iconic role as Aloy in the Horizon franchise games, has expressed her concern about the future of the gaming industry due to the increasing use of artificial
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Ashly Burch, the voice actor for Aloy in the Horizon game series, responds to a leaked Sony AI demo featuring her character, expressing worry about the future of game performance as an art form and emphasizing the importance of the ongoing SAG-AFTRA strike for AI protections.
Leaked AI Aloy Demo Sparks Controversy
A leaked tech demo from Sony featuring an AI-generated version of Aloy, the protagonist from the popular Horizon game series, has ignited a heated discussion about the use of artificial intelligence in the gaming industry. The demo, which showcased an AI Aloy answering questions with a robotic voice, has drawn attention to the ongoing debate about AI's role in game development and voice acting
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.Ashly Burch Responds to AI Aloy
Ashly Burch, the voice actor behind Aloy, has responded to the leaked footage in a video shared on her social media channels. While Guerrilla Games, the developer of Horizon, assured Burch that the demo "didn't reflect anything that was actively in development" and that none of her performance data was used, the actress expressed deep concern about the implications of such technology
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.Burch stated, "I feel worried about this art form - game performance as an art form." She emphasized that her worry extends beyond her own career or the Horizon franchise, focusing instead on the broader implications for the industry
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.SAG-AFTRA Strike and AI Protections
The leaked demo comes at a crucial time when SAG-AFTRA, the union representing voice actors, is on strike against video game companies over AI-related issues. Burch highlighted the key demands of the strike:
- Consent before creating an AI version of an actor
- Fair compensation for AI usage
- Transparency about how AI doubles are being used
"We're asking for protections because we know that game companies want to use it," Burch explained, referring to AI technology
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.Related Stories
Industry-Wide AI Developments
The controversy surrounding the AI Aloy demo is part of a larger trend in the gaming industry. Several major companies have been exploring AI applications in game development:
- Microsoft recently announced Muse, a "generative AI breakthrough" for gameplay ideation
- Activision admitted to using generative AI for some in-game content in Call of Duty
- Take-Two Interactive's CEO, Strauss Zelnick, has shared his views on AI, calling it "an oxymoron"
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The Future of Game Performance
Burch expressed her love for the industry and her desire to see new generations of actors continue to create incredible game performances. However, she warned that without proper protections, "that future is really compromised."
"I'm genuinely not trying to put any game company specifically on blast," Burch clarified. "The technology isn't the problem. Game companies wanting to use the technology isn't the problem. The problem is we are currently on strike and the bargaining group will not agree to give us common sense protections."
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As the debate over AI in gaming continues, the industry faces critical questions about balancing technological advancement with the protection of artistic integrity and performers' rights.
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