LG and Ambarella Collaborate on AI-Driven In-Cabin Vehicle Safety Solution

LG and Ambarella Partner for Advanced In-Cabin Safety

LG Electronics and Ambarella, Inc. have announced a collaborative effort to advance AI-driven in-cabin vehicle safety solutions. The partnership will be showcased at CES 2025, featuring LG's latest Driver Monitoring System (DMS) integrated with Ambarella's CV25 AI system-on-chip (SoC) 1

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Technological Advancements

The collaboration leverages Ambarella's CV25 chipset, known for its industry-leading AI performance per watt. This enables LG's DMS to perform real-time analysis of high-resolution video from in-vehicle cameras. The CV25 SoC, manufactured using 10-nanometer process technology, supports:

• Accurate object recognition
• Smooth high-definition video processing
• High energy efficiency
• High-quality imaging in low-light and high dynamic range conditions 2

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LG's VisionWare and AI Implementation

LG's DMS utilizes VisionWare, part of the company's AlphaWare mobility software portfolio. The system can:

• Accurately detect subtle eye and head movements of the driver
• Employ AI to determine driver distraction or drowsiness
• Recognize cues regardless of the driver's race, gender, or age
• Provide precise detection even when the driver is wearing accessories 3

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Flexibility and Future Developments

The DMS solution is designed to integrate seamlessly into various software and hardware configurations, offering automotive OEMs significant flexibility in new vehicle model development. LG is committed to expanding its partnership with Ambarella to enhance performance across its range of in-cabin solutions 1

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Market Potential and Industry Standards

The collaboration aims to meet New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. The global market for advanced driver assistance systems, including in-cabin sensing, is projected to grow from $25.3 billion in 2025 to $53.2 billion by 2030, according to Roland Berger 4

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Executive Statements

Fermi Wang, President and CEO of Ambarella, emphasized the combination of LG's accurate in-cabin solutions with Ambarella's AI performance as key to achieving high vehicle safety levels. Eun Seok-hyun, president of LG Vehicle Solution Company, highlighted the collaboration as a significant advancement in AI-driven technology for vehicle safety 2

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This partnership represents a significant step forward in the automotive industry's pursuit of enhanced safety through AI and advanced sensing technologies, potentially reshaping the future of in-vehicle monitoring systems.