MacPaw Launches Eney, A Proactive AI Assistant Built Specifically for Mac and iPhone Users

MacPaw Releases Eney After Years of Development

MacPaw has officially launched Eney, a proactive AI assistant designed specifically for Mac and iPhone users, marking the culmination of a development journey that began in 20191

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. The company, best known for CleanMyMac and Setapp, is now taking a significant step into AI-assisted productivity with this new offering that works across apps, files, and system operations2

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According to Oleksandr Kosovan, founder and CEO of MacPaw, Eney originated as an idea for simplifying CleanMyMac through natural language commands. The project evolved significantly as underlying AI technology advanced, adapting through the LLM boom and the subsequent rise of agentic AI1

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. The assistant is now available for download with a 14-day free trial, followed by a subscription model starting at $14.99 per month2

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Addressing the AI Adoption Gap

MacPaw's research reveals a significant disconnect between AI tool experimentation and actual workplace integration. While 81% of U.S. Mac users had tried an AI tool in the previous three months, only 39% reported that AI had become part of their regular workflow3

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. This gap informed Eney's design as an AI agent that lives entirely on Apple devices rather than being tethered to a web browser.

Unlike conventional AI assistants, Eney understands the context of your machine itself, including the apps you work across, files on your disk, and meetings on your calendar. The assistant spots what needs attention before you do, whether it's an upcoming call, a meeting requiring a summary, or a disk running out of space1

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. This proactive approach eliminates the need to constantly switch between multiple apps, tools, and products.

Eney Wand Simplifies On-Screen Interactions

One of Eney's standout features is the Eney Wand command, which solves a common pain point with AI tools. Users can simply shake their cursor over text to activate the feature, allowing them to select content and prompt Eney about it without copying and pasting between applications1

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. The Wand can also be invoked using the Option + W shortcut or by double-tapping the Option key.

When you drag over any on-screen content, the Eney Wand offers contextual tools such as translating text, converting dates into calendar events, extracting words from images, or performing currency conversions3

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. This system-wide integration allows users to point to something on their screen and ask the assistant to work with it, streamlining workflows across different applications.

Mnemos Memory System Powers Personalization

Eney relies on Mnemos, MacPaw's proprietary AI memory system that represents the company's own AI stack3

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. This memory layer allows Eney to remember information about users and their preferences, using that context to provide personalized responses and suggestions. Mnemos uses a knowledge graph to connect information about people, projects, preferences, and events, while also understanding how information changes over time1

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The system distinguishes between information explicitly provided by users, facts retrieved from connected sources, and patterns inferred from previous interactions. When you correct something or a previously stored fact becomes outdated, Mnemos tracks what is currently relevant and updates accordingly1

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. Importantly, Mnemos is designed to store and process memories using local data processing on the Mac, keeping personal files and information on-device rather than sending them to online servers2

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Partnership with Liquid AI Enables On-Device Processing

MacPaw partnered with Liquid AI to develop custom models optimized for Apple hardware. Liquid AI has developed models efficient enough to run on existing hardware with limited computing resources, bringing advanced AI capabilities to Apple devices that weren't originally designed to run modern AI models1

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. Eney relies on both local and cloud-based AI models, with more demanding tasks still utilizing cloud-based models when necessary.

This hybrid approach balances performance with privacy, allowing the AI assistant for Mac and iPhone to handle complex tasks while maintaining user data security. The local processing capability means sensitive information stays on your device for most operations, addressing growing concerns about data privacy in AI applications.

Third-Party App Integration and Workflows

Eney works seamlessly with Apple Mail, Reminders, and Calendar out of the box. Users can also connect it with Gmail, Google Drive, Slack, and Notion, among other third-party app integration options3

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. MacPaw has indicated it will continue adding more app connectors in the near future, expanding the assistant's capabilities across the software ecosystem.

The AI agent for iPhone and Mac offers several built-in workflows that require no assembly, instantly boosting productivity. These include a morning catch-up on news relevant to your interests, a weekly review, and daily planning features2

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. Eney can also join meeting calls, transcribe conversations, and present summaries with action points. The proactive nature means it constantly monitors your calendar, messages, and email for important dates and tasks, bringing them to your attention ahead of time.

Writing Assistance and System Maintenance

The Eney Spell feature fixes spelling, grammar, and wording directly in applications like Mail, Slack, Notes, or web browsers, functioning similarly to tools like Grammarly1

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. This writing assistance works across apps without requiring users to switch contexts or copy content between applications.

Given MacPaw's heritage with CleanMyMac, Eney also includes system maintenance capabilities. Users can ask it to clean up desktops, organize downloads, and remove clutter from file systems2

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. When storage issues arise or apps consume too much memory space, the AI agent offers proactive suggestions rather than automatically wiping files, ensuring users maintain control over final decisions3

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Migration Support and Future Development

Kosovan confirmed that Eney already supports importing ChatGPT archives, allowing users to bring their existing context and preferences into the new assistant1

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. This migration capability helps users transition from other AI tools without losing valuable conversation history and personalization.

While Mnemos is still in development and not all capabilities are currently available, its integration is expanding beyond managing Eney's own memories. For now, the memory system's access to information stored in other apps remains limited, but MacPaw is actively working to enhance these capabilities as the platform matures1

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The 14-day trial requires no payment details and offers full functionality, including 10,000 credits, allowing users to experience how natural language requests translate into actionable results across their Apple devices. This approach reflects MacPaw's commitment to demonstrating value before requiring financial commitment, positioning Eney as a practical solution for users seeking genuine AI-assisted productivity improvements rather than just another conversational chatbot.