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Macron and Modi turn on personal charm offensives as France and India race to secure AI investment
The push comes as the U.S. and China remain ahead in AI, with other countries struggling to not get left behind. Countries are scrambling not to fall behind in AI -- and French President Emmanuel Macron and Indian Prime Minister Narendra Modi are leading a personal charm offensives to court tech CEOs. The pair have ramped up moves to court leaders of the world's biggest tech companies this year, as they look to secure investment and major AI infrastructure projects. They stand out among the countries scrambling to develop the data centers and ecosystems needed to power the tech, for their use of personal relationships. The French President hosted AI bosses at the G7 summit in June, and personally convinced SoftBank boss Masayoshi Son to invest tens of billions of dollars into AI data centers in the country. Modi met with Amazon's CEO Andy Jassy last Thursday, and welcomed the U.S. tech giant's "record $48 billion investment" in the country, of which $21 billion will be for AI and cloud infrastructure. Modi last year met Microsoft chair and CEO Satya Nadella, Google CEO Sundar Pichai and Intel's CEO Lip-Bu Tan, with all of them committing to help develop India's AI ecosystem. In May, SoftBank announced plans to build 3.1 GW of AI data centers in France by 2031, as part of a 75-billion-euro program to roll out 5 GW of AI data center capacity. Macron requested a meeting with SoftBank's Son to persuade him to commit to the project two months earlier, and the two exchanged texts as they hashed out the details, Son told CNBC in an interview. Macron touted France's power capacity -- the country gets a large amount of its electricity from nuclear -- and committed to securing the SoftBank projects 3GW instead of 2GW, the number the French premier first suggested, he added. "His team, the government team is very supportive," Son said. "His team and our team work in collaboration very well." Around the same time, Macron approached tech bosses to join a working lunch with world leaders, including U.S. President Donald Trump, at the G7 conference in June, which France was hosting. CEOs including OpenAI's Sam Altman, Anthropic's Dario Amodei, Google DeepMind's Demis Hassabis all took part. Other tech chiefs including France-based Mistral CEO Arthur Mensch, Canada's Cohere CEO Aidan Gomez, Italian company Domyn's Uljan Sharka, U.K. AI scaleup Synthesia's Victor Riparbelli and German-based Black Forest Labs' Robin Rombach were also there. Modi too hosted top U.S. tech leaders earlier this year at the Global AI summit in India, leading to commitments of hundreds of billions of dollars into Indian AI efforts. "India does not see fear in AI. India sees fortune in AI. India sees the future in AI," Modi said in his opening remarks at the summit in February, urging global tech leaders to "Design and Develop in India" to deliver to the world. Securing investments and partnerships for developing AI has been a top priority for Modi. India does not yet produce cutting-edge chips domestically, nor does it have a frontier-scale foundation model on a par with leading U.S. or Chinese models, so it is widely seen as a laggard in the AI race. The prime minister has been encouraging global tech firms to invest in developing AI infrastructure and chips in the country. Months before the summit, India secured Microsoft's largest investment in Asia to help build the sovereign capabilities needed for India's AI-first future, while Google announced an investment of $15 billion in India to build the firm's largest AI hub in the world outside of the U.S. To encourage hyperscalers to build AI data centers in India, Modi's government has offered long‑term tax breaks to them. It is also encouraging local companies to develop semiconductors in the country. During Modi's visit to the Netherlands in May, Dutch firm ASML said it would supply advanced lithography tools and solutions for the 300mm semiconductor fab being set up by Indian firm Tata Electronics. Intel's Lip-Bu Tan, who met Modi last December, also signed up as a prospective buyer for chips made by Tata Electronics. India relies heavily on foreign AI models and computing hardware, which makes its AI ambitions vulnerable to export control directives of other countries. The recent global AI stocks rally has completely skipped India due to the lack of any large-scale AI play, making Modi's urgency to attract capital and technology evident and all the more important. Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.
[2]
Macron and Modi court tech CEOs in AI infrastructure race
Macron and Modi are personally courting tech CEOs to secure AI infrastructure investment. Macron texted SoftBank's Son to land a €75 billion data centre deal, and Modi secured $48 billion from Amazon after a direct meeting with CEO Jassy. The global race for AI infrastructure has become a contest of personal relationships. French President Emmanuel Macron and Indian Prime Minister Narendra Modi have emerged as its most aggressive practitioners, personally courting the heads of the world's largest technology companies to secure data centre investments that will determine where the next generation of AI systems are trained and deployed. Their methods differ in style but share a common principle: the people who control the capital respond to direct engagement from heads of state, not policy papers. The results, so far, have been measured in tens of billions of dollars. Macron's method Macron's most significant win came in May, when SoftBank committed up to €75 billion to build 5 gigawatts of AI data centre capacity in France. The first phase, worth €45 billion, will deliver 3.1 gigawatts across three sites in the Hauts-de-France region by 2031, with state-owned EDF providing a former power plant in Bouchain as one of the locations. The deal was the product of personal engagement. Macron approached SoftBank founder Masayoshi Son during a visit to Japan earlier this year, and the two exchanged text messages as they negotiated the details. In June, Macron used France's G7 presidency to host a working lunch that seated world leaders alongside the CEOs of OpenAI, Anthropic, Google DeepMind, and Mistral. The Choose France Summit that preceded it attracted €93 billion in total investment pledges, with AI infrastructure as the centrepiece. Modi's approach Modi has pursued a parallel strategy with a different roster of partners. Amazon CEO Andy Jassy met the prime minister in New Delhi in late June and announced a $48 billion investment commitment through 2030, of which $21 billion will fund AI and cloud infrastructure expansion in Mumbai and Hyderabad. At the India AI Impact Summit in February, Modi held bilateral meetings with 16 AI startup CEOs, including Sam Altman, Dario Amodei, and Demis Hassabis. India then served as the AI Country Partner at VivaTech 2026 in Paris, with more than 80 Indian deep-tech companies exhibiting alongside their European counterparts. The Indian pipeline is enormous. Reliance Industries committed $110 billion to AI infrastructure over seven years, Google pledged $15 billion for what it calls India's first gigawatt-scale AI hub, and OpenAI is partnering with Tata Group to build 100 megawatts of capacity with plans to scale to one gigawatt. What they are competing against The UK offers a cautionary tale. OpenAI paused its Stargate UK data centre project in April, citing electricity prices roughly four times higher than in the United States and unresolved regulatory questions around AI copyright. China is pursuing a different model entirely, offering AI capabilities to developing nations as a geopolitical tool while the G7 debates export controls. The competition Macron and Modi face is not just with each other but with a rival approach that treats AI distribution as diplomacy by other means. The pledge problem The sums involved carry a familiar caveat. SoftBank's €75 billion is an "up to" commitment, Amazon's $48 billion is cumulative from 2026 through 2030, and the £31 billion in UK tech investment pledges that accompanied Stargate UK have largely failed to materialise. The difference, so far, is that France has construction underway at identified sites with EDF as energy partner, and India has signed contracts with specific timelines and corporate entities whose reputations are attached to delivery. Whether the personal relationships that generated these commitments can sustain them through years of construction, permitting, and energy procurement is the question that neither charm nor text messages can answer.
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U.S. and China dominate AI, leaving everyone else scrambling
SoftBank Group (SFTBY) agreed to invest up to $87 billion to build AI data centers in France, CNBC reported. French President Emmanuel Macron personally closed the deal, courting SoftBank founder Masayoshi Son over two months, according to CNBC. Most infrastructure commitments this large move through trade ministries and years of negotiation. This one moved through direct outreach between a head of state and a single chief executive. That shortcut points to a bigger problem. The United States and China already control the AI models, chip supply chains, and data-center capacity that define the current race, and every other country is negotiating for what is left. The U.S. and China already control the inputs AI needs India does not produce cutting-edge chips domestically and has no frontier-scale AI model to match leading U.S. or Chinese systems, according to CNBC's reporting. France depends on foreign chipmakers and hyperscalers for the computing power a domestic AI industry would need. Those gaps are structural, not something either country closes through policy incentives alone. That is why Macron and Indian Prime Minister Narendra Modi have gone around the usual channels, since trade agencies move too slowly for a race this compressed. SoftBank's France investment shows what direct diplomacy buys SoftBank confirmed in its own announcement that it will spend an initial €45 billion, about $52 billion, to build 3.1 gigawatts of AI data center capacity in France's Hauts-de-France region by 2031. That figure sits inside a larger €75 billion commitment targeting 5 gigawatts total, contingent on the first phase succeeding. The gigawatt figure matters more to investors than the euro total, since compute capacity determines how much AI workload a region can actually support. Son said Macron pushed for more power capacity than SoftBank first proposed, and France committed 3 gigawatts instead of 2, according to Bloomberg. Macron used France's nuclear-heavy electricity grid as his leverage in that negotiation. "AI is entering a new era," Son said in SoftBank's statement, framing the investment as a bet on which countries build AI infrastructure first. SoftBank trades in Tokyo under ticker 9984.T, and its fortunes increasingly track AI infrastructure bets like this one, rather than its legacy telecom and venture holdings. LUDOVIC MARIN / Getty Images Modi is running the same playbook with American hyperscalers Amazon CEO Andy Jassy met Modi in New Delhi and committed Amazon to $48 billion in India through 2030, with $21 billion of that directed at AI and cloud infrastructure in Mumbai and Hyderabad, Amazon said in a statement. That $21 billion figure is the one investors should track, since it is the portion tied directly to AWS capacity rather than Amazon's broader retail footprint in India. Microsoft and Google have made comparable commitments. Microsoft confirmed its largest investment in Asia, and Google pledged $15 billion for its largest AI hub outside the U.S., according to CNBC. Some additional context on how far that courtship has extended: * A lithography supply deal was reached between Dutch chipmaker ASML and India's Tata Electronics for a new 300mm semiconductor fab, giving India its first serious foothold in advanced chip manufacturing. * A G7 summit lunch organized by Macron in June seated OpenAI's Sam Altman, Anthropic's Dario Amodei, and Google DeepMind's Demis Hassabis alongside world leaders, according to CNBC. * Modi convened AI executives, including Altman and Amodei, at India's AI Impact Summit in February. The AI race rewards proximity, not just capital None of this changes the scoreboard. The U.S. and China are not just ahead in AI. They control the inputs everyone else needs to compete, and no relationship with a single CEO closes that gap on its own. What France and India are buying is time and capacity, not parity. That distinction is the one worth watching as SoftBank, Amazon, Microsoft, and Google decide where their next round of AI capital goes, because the countries willing to negotiate directly with a handful of executives are set to keep pulling ahead of the ones waiting for the market to sort itself out. Regardless, the entire world is trailing behind the U.S. and China when it comes to AI, and that is not changing anytime soon. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc. This story was originally published July 6, 2026 at 4:37 PM.
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French President Emmanuel Macron and Indian Prime Minister Narendra Modi are leading personal charm offensives to court tech CEOs as countries scramble to develop AI infrastructure. Macron texted SoftBank's Masayoshi Son to secure a €75 billion data center deal, while Modi met directly with Amazon CEO Andy Jassy to land $48 billion in commitments. The push comes as the U.S. and China remain dominant in AI, leaving other nations struggling to compete.
French President Emmanuel Macron and Indian Prime Minister Narendra Modi have emerged as the most aggressive practitioners in the global AI race, personally courting tech CEOs to secure massive AI infrastructure projects. Their approach marks a departure from traditional diplomatic channels, as both leaders engage directly with technology executives to land commitments measured in tens of billions of dollars
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. The AI infrastructure race has become a contest of personal relationships, with Macron and Modi standing out among countries scrambling to develop the data centers and ecosystems needed to power AI technology2
.
Source: The Next Web
The push comes as the U.S. and China already control the AI models, chip supply chains, and AI data-center capacity that define the current competition, leaving every other country negotiating for what remains
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. France and India face structural gaps—neither produces cutting-edge chips domestically at scale, and India lacks a frontier-scale foundation model comparable to leading U.S. or Chinese systems1
.Emmanuel Macron's most significant win in securing AI investment came in May when SoftBank committed up to €75 billion to build 5 gigawatts of AI data centers in France. The initial phase involves €45 billion to deliver 3.1 gigawatts across three sites in the Hauts-de-France region by 2031
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. The French President personally closed the deal by courting SoftBank founder Masayoshi Son over two months, with the two exchanging text messages as they negotiated details1
.Macron leveraged France's nuclear-heavy electricity grid as a key selling point, touting the country's power capacity and ultimately convincing Son to commit to 3 gigawatts instead of the 2 gigawatts initially proposed
1
. "His team, the government team is very supportive," Son told CNBC, adding that collaboration between teams worked well1
. The gigawatt figure matters more to investors than the euro total, since compute capacity determines how much AI workload a region can actually support3
.In June, Macron used France's G7 presidency to host a working lunch that seated world leaders alongside CEOs including OpenAI's Sam Altman, Anthropic's Dario Amodei, Google DeepMind's Demis Hassabis, and Mistral CEO Arthur Mensch
1
. The Choose France Summit attracted €93 billion in total investment pledges, with AI and cloud infrastructure as the centerpiece2
.Narendra Modi has pursued a parallel strategy with a different roster of partners, demonstrating that courting tech CEOs can yield substantial results. Amazon CEO Andy Jassy met the Indian Prime Minister in New Delhi in late June and announced a $48 billion investment commitment through 2030, of which $21 billion will fund AI and cloud infrastructure expansion in Mumbai and Hyderabad
1
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. Modi welcomed Amazon's "record $48 billion investment" following the direct meeting1
.At the India AI Impact Summit in February, Modi held bilateral meetings with 16 AI startup CEOs and delivered opening remarks emphasizing India's position: "India does not see fear in AI. India sees fortune in AI. India sees the future in AI," urging global tech leaders to "Design and Develop in India"
1
. The summit led to commitments of hundreds of billions of dollars into Indian AI efforts1
.Microsoft and Google have made comparable commitments. Microsoft confirmed its largest investment in Asia to help build sovereign capabilities needed for India's AI-first future, while Google announced an investment of $15 billion to build the firm's largest AI hub in the world outside of the U.S.
1
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. To encourage hyperscalers to build AI data centers in India, Modi's government has offered long-term tax breaks1
.Related Stories
Beyond data centers, both leaders recognize that semiconductor manufacturing represents a critical vulnerability in the global AI race. During Modi's visit to the Netherlands in May, Dutch firm ASML said it would supply advanced lithography tools and solutions for the 300mm semiconductor fab being set up by Indian firm Tata Electronics
1
. Intel's CEO Lip-Bu Tan, who met Modi in December, signed up as a prospective buyer for chips made by Tata Electronics, giving India its first serious foothold in advanced chip manufacturing1
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.India relies heavily on foreign AI models and computing hardware, which makes its AI ambitions vulnerable to export control directives of other countries
1
. The recent global AI stocks rally has completely skipped India due to the lack of any large-scale AI play, making Modi's urgency to attract capital and technology evident1
.The methods employed by Macron and Modi differ in style but share a common principle: the people who control the capital respond to direct engagement from heads of state, not policy papers
2
. Most infrastructure commitments this large move through trade ministries and years of negotiation, but these deals moved through direct outreach between heads of state and single chief executives3
.However, the sums involved carry familiar caveats. SoftBank's €75 billion is an "up to" commitment, and Amazon's $48 billion is cumulative from 2026 through 2030
2
. The difference, so far, is that France has construction underway at identified sites with state-owned EDF as energy partner, and India has signed contracts with specific timelines and corporate entities whose reputations are attached to delivery .What France and India are buying through geopolitical AI diplomacy is time and capacity, not parity with the U.S. and China
3
. The countries willing to negotiate directly with a handful of executives are set to keep pulling ahead of the ones waiting for the market to sort itself out, though neither approach changes the fundamental reality that the U.S. and China control the inputs everyone else needs to compete3
.Summarized by
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