Mark Cuban says AI backlash isn't about data centers—it's about wealth and job displacement

Data Centers Were the Biggest Losers of the Week

Billionaire Mark Cuban tried to give the AI industry some advice this week on how to win the public relations war over data centers. "It's time for everyone to realize that the fight against data centers has nothing to do with data centers," Cuban posted Thursday on X. "They have become a proxy for the hate towards AI and the concentration and accumulation of wealth it's creating." Cuban argued that tech companies should go on tours in towns and cities affected by AI-related job losses. He also said they should meet with creative unions in Los Angeles and New York City and ask artists what they can do to help. Essentially, he chalked up the backlash against data centers to bad PR that could be smoothed over with a little ass-kissing, as he put it. That message did not go over well online. "I used to admire you," wrote one X user in response. "The stupidity of the first two sentences in this post is distressing. People hate AI data centers because residents are tortured by constant whining noise and light pollution. They are left w[ith] losses on the equity built over a lifetime in their homes." The user said jealousy of the rich had nothing to do with people's hatred for data centers. "Adorable. The 'good' billionaire says the problem isn't the data centers; it's the PR," wrote another user. "He goes on to give advice about how to psyop the poors into putting up with it while they shove it down our throats anyway." The responses to Cuban's post were just a small part of a brutal week for data centers. Around the country, pro-data center politicians lost elections, local governments moved to slow or ban new projects, and we even saw consumer tech prices rise due to AI-driven chip shortages. The bad week comes as major tech companies are racing -- and spending billions -- on massive new data center projects to train and run advanced AI models. Those projects have been fully embraced by President Donald Trump's administration, which has taken a largely hands-off approach to overseeing the AI industry (though there are early signs that's changing). The White House has argued that advancing AI is key to U.S. national security and economic competitiveness. Essentially, the administration's position is that the U.S. needs to go full throttle on AI to avoid falling behind China. But the effects of the data center buildout are starting to show up in Americans' everyday lives As the AI data center boom helped fuel a memory chip shortage, Apple this week hiked prices on several of its products. Microsoft soon followed with its own Xbox price hikes. These price bumps will undoubtedly drive more ire against already unpopular data center projects. A Gallup survey conducted in March found that seven in 10 Americans oppose constructing data centers for artificial intelligence in their local area, including 48% who are strongly opposed. About 46% said they worried a great deal about the environmental impacts of AI data centers. Now, the opposition is starting to show up at the ballot box. This week, Utah State Senate President J. Stuart Adams lost his primary after supporting a controversial data center project in the state backed by Shark Tank's Kevin O'Leary. Box Elder County Commissioner Lee Perry, who also backed the project, lost his primary, too. "Do I think that the data center vote cost me the election? Yes, I do," Perry said, according to Newsweek. Local governments are also pushing back. In New Jersey, four communities this month have either approved bans or pauses on data center projects or are considering them. Meanwhile, the Minneapolis City Council this week approved a six-month pause on large data center projects while the city studies their impact. And it's not just happening in the U.S. AP reports that 40 mayors around the world signed a pact this week aimed at shaping how urban data centers are built and operated. The pact calls for data centers to reduce their strain on power and water systems, limit noise and pollution, and use cleaner energy. Wall Street is also getting nervous. The Nasdaq and S&P 500 both fell this week, driven by an AI and semiconductor stocks sell-off. Nvidia is down over 8% this week, while AMD shares fell about 5%. The losses come as investors grow more concerned that much of the AI boom is being funded by debt, especially as the Federal Reserve signals it could raise interest rates again. Even OpenAI executives are reportedly considering holding off on the company's highly anticipated IPO until next year because of the state of the market, The New York Times reports. Those executives have also kept a close eye on rival SpaceX's IPO. Shares of Elon Musk's rocket, satellite, and AI company are still trading only slightly above their $150 opening price after seeing a brief, record-setting spike. Taken all together, these developments make it clear that data centers have more than just a PR problem.

Everyone agrees that you hate AI, but only Mark Cuban sees why Silicon Valley is powerless to fix it | Fortune

On Thursday afternoon, Mark Cuban posted what amounted to an unsolicited intervention for the AI industry. "It's time for everyone to realize that the fight against data centers has nothing to do with data centers," the billionaire investor wrote on X, in a post that drew more than 700,000 views within hours. "They have become a proxy for the hate towards AI and the concentration and accumulation of wealth it's creating." By the time Cuban hit send, two economists had already made the same argument -- in more rigorous, and in some ways more damning, terms. In a guest essay published Thursday in The New York Times, venture capitalist and MIT fellow Paul Kedrosky argued that American AI pessimism isn't cultural, isn't driven by misinformation, and isn't the reflexive technophobia the industry likes to blame. It correlates instead with one specific variable: labor market institutions. And in a piece published the same morning on his Substack, Nobel laureate and former Times (and Fortune) columnist Paul Krugman assembled a multipart indictment of the industry itself, concluding that the backlash is not "normal skepticism about change. This intense backlash is special." The very same day, in its Top of Mind report, Goldman Sachs economist Joseph Briggs estimated that up to 9% of the American labor force -- roughly 15 million workers -- could be displaced during the decadelong AI transition, concentrated in the cognitive, routine white-collar jobs that define the American middle class. He quickly added that he believes the transition will be temporary and AI will create many more new jobs than it destroys over the long term. Still, 15 million is a lot of people. Three voices. One day. One verdict. The AI industry has a massive perception problem, and it's not fixable with better messaging. Krugman: They told us it was coming The first thing to understand about the backlash, Krugman argues, is that the industry largely manufactured it. Anthropic CEO Dario Amodei declared in a widely circulated interview that AI could eliminate half of entry-level white-collar jobs and push unemployment to 20% within five years and OpenAI CEO Sam Altman promoted similarly apocalyptic visions. That strategy, Krugman argued, was financial: dazzle investors, terrify businesses into rapid adoption and secure funding. The plan worked only too well. "Only belatedly did they realize that declaring that your technology will wreak devastation would lead to a public backlash," Krugman writes, "and that this backlash would be a serious problem." By then, the image had hardened. AI wasn't a productivity tool or a platform. It was something being done to you -- your job, your creative work, your profession, your future, by people who had already told you they were coming for it. Krugman adds a second layer: forced adoption. Americans aren't merely anxious about AI in the abstract. They're being compelled to use it -- by employers responding to financial market pressure and by platforms that have replaced their existing products without offering an opt-out. Kedrosky: Why America is different Other countries are watching all of this, and most of them feel fine. That's the startling finding at the center of Kedrosky's Times essay. A survey of 24,000 adults across 30 countries found that citizens of nearly every nation view AI more favorably than Americans do. The industry's explanation, predictably, is that Americans have been misinformed. Fix the messaging, get the optimistic voices out there. There is, Kedrosky notes drily, "already an entire gig economy of AI boosterism." But the data doesn't support the messaging theory. If American pessimism were a communication problem, it would correlate with media consumption, education levels or political affiliation. Instead it cuts across all of those categories and correlates with the structure of the American labor market, specifically, what happens to you when you lose your job. In Norway, job loss means receiving roughly 67% of your previous wages while you search for the next position. In France, it's 66% and in Germany it's 60%. But in the United States, losing your job means losing your income, and your health coverage, simultaneously, often for an entire family. "Job loss in the United States is more threatening than anywhere else in the wealthy world," Kedrosky writes. The pessimism about the technology, Kedrosky concludes, is not irrational but a completely rational response to a technology tailor-made to crack the most fragile joints of the American socioeconomic structure. Goldman Sachs's relatively sanguine baseline forecast -- that AI-driven displacement will prove temporary -- rests on the explicit assumption that the dynamism of the American labor market will create new jobs faster than AI destroys them. That is precisely the variable Kedrosky's structural argument puts in question. Cuban: The John Galt problem Cuban's post lands with behavioral and cultural diagnosis reinforcing the same conclusion: the tech industry is not just failing to address the problem, it is constitutionally incapable of doing so. "The big LLMs have lost the PR battle," he wrote. "Why? Because they all suck at putting people first." He accused them of having a Silicon Valley "attitude" that "makes them all think they are John Galt saving the world." Galt is a character from Ayn Rand, of course. The protagonist of Atlas Shrugged is a visionary who believes civilization depends on him and his peers -- that obligations to the broader public are a form of coercion, that the masses neither understand nor deserve the fruits of great minds. That mindset makes the kind of genuine community engagement that this moment requires not just unlikely, but almost impossible. MIT's Daron Acemoglu -- interviewed in the Goldman report -- gives the John Galt critique its economic form. The AI industry, he argues, has the technical capacity to build tools that complement human workers rather than replace them, but it is choosing not to. "A shift in the industry's priorities and incentives that leads to greater investment in the complementary path could result in a much more positive outcome for labor," he told Goldman. "But should things continue as they are, I would expect bigger net job losses within the next 10 to 15 years." The industry knows the fork in the road exists. It keeps taking the same turn. Krugman makes the same point from a different angle. In 2015, Pew found that 71% of Americans said tech companies had a positive impact on the country. By 2022, the year ChatGPT launched, that goodwill had almost entirely evaporated -- eroded by years of what Krugman calls the "enshittification" of tech products, the psychic damage of social media, and a growing public awareness of wealth concentration at the top. AI didn't enter a neutral environment, but arrived into a trust deficit the industry had spent years building. What would actually help Cuban's prescription is direct: stop buying politicians, stop hiring celebrities, stop explaining why AI is good for humanity. Go to the towns and cities that will be disrupted and ask them what they need. Go to the working artists and creative unions in Los Angeles and New York, not the studios, he stresses, and ask what support would look like. Then do what they say. "You will need to do what they ask," he writes. "Billions of dollars is a lot of money across towns and city programs. Across the major LLMs, it's a cost of doing business." That's a compelling prescription, but Kedrosky's structural argument implies a harder truth: even if every AI company did exactly what Cuban recommends, it would not resolve the underlying condition. Community investment tours and artist funds don't decouple health care from employment or build an unemployment insurance system that actually replaces income at a meaningful level. Cuban ends on an oddly hopeful, colorful note as he issued a warning to the leaders of the AI industry. "Given the number of data centers and power that is needed, today and going forward , If you don't kiss the asses of the people that go to work every day, and are just trying to pay their bills, you will fall far far short of the capacity you need to make your business work." Do the John Galts of the world know that the power is really with the people?

Mark Cuban Urges AI Companies To Put People First

Mark Cuban Says 'The Fight Against Data Centers Has Nothing To Do With Data Centers,' Urges AI Companies To Put People First On Thursday, billionaire entrepreneur Mark Cuban argued that growing opposition to AI data centers reflects broader public anxiety over artificial intelligence, job displacement and wealth concentration rather than the facilities themselves. Mark Cuban Says AI Companies Have Already Lost The PR Battle The "Shark Tank" investor argued that opposition to data centers has become a symbol of broader resentment toward AI and the wealth being created by a handful of technology companies. "The fight against data centers has nothing to do with data centers," Cuban wrote on X, adding that the facilities have become "a proxy for the hate towards AI and the concentration and accumulation of wealth it's creating." According to Cuban, major developers of large language models have already "lost the PR battle" because they have failed to prioritize the concerns of ordinary people. Instead of promoting AI's benefits, he said companies should visit communities that could be affected by automation and ask residents how they can help. Although Cuban said he believes AI will eventually produce a net increase in jobs, he acknowledged that many towns and cities are worried about near-term job losses. He argued that funding local programs should be viewed as "a cost of doing business," noting that billions spent on community initiatives would be relatively small compared with the industry's massive AI infrastructure investments. Support Workers, Artists And Communities, Cuban Says Cuban also urged AI companies to engage directly with artists and creative unions, saying many creators are "TERRIFIED" about AI's potential impact on their professions. Rather than negotiating with music labels or film studios, he encouraged companies to ask artists what financial and creative support they need and then deliver on those requests. He also dismissed celebrity endorsements as ineffective, writing, "Don't try to pay famous people to endorse what you are doing. That's dumb." Cuban concluded that AI companies cannot rely on political influence to overcome public opposition. "Being hated is not good for business," he wrote, warning that unless the industry earns the trust of workers and local communities, resistance to AI expansion and new data centers will only intensify. AI Data Center Resistance Reaches Record High Opposition to AI data centers is gaining momentum across the U.S., with local communities blocking or delaying at least 75 projects valued at roughly $130 billion during the first quarter of 2026. According to a report released earlier this month by Data Center Watch, the January-to-March period marked the highest quarterly number of disrupted data center developments on record. According to a Gallup survey released in May, 71% of Americans oppose AI data centers being built near their communities, with nearly half expressing strong opposition. Respondents pointed to concerns over power and water consumption, pollution, noise and rising utility costs. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo courtesy: Shutterstock Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.

Mark Cuban reveals what people really hate about AI data centers

On June 25, Mark Cubanposted on X with advice for every major AI company in America. The post has drawn 1.9 million views. It covered data centers, labor displacement, artists, politicians, and money. It ended with a line about working people that multiple outlets pulled out the same day. Cuban thinks the AI industry is losing a PR battle and has misread the reason. His argument is that the solution involves community engagement. Most tech companies have never done it. Why Cuban says the data center fight was never about data centers Cuban opened the post with an argument most people in the AI industry have not accepted. "It's time for everyone to realize that the fight against data centers has nothing to do with data centers. They have become a proxy for the hate towards AI and the concentration and accumulation of wealth it's creating," he wrote A Gallup survey from May found 71% of Americans oppose AI data centers near their communities. Nearly half said they strongly oppose them. Residents cited power use, water consumption, pollution, noise, and rising utility bills. Data Center Watch found at least 75 projects worth roughly $130 billion were blocked or delayed in Q1 2026. It was the worst quarter on record for disrupted data center developments. Cuban's read is that the companies building data centers are misreading what the opposition is about. People are pushing back on what the AI boom means for their jobs and communities, he wrote. The buildings are the visible target. What Cuban says the big AI companies are doing wrong Cuban has been an AI enthusiast for years and said in the post that he believes the technology will produce net job gains. The June 25 post was about how the companies building it have dealt with the public. He wrote that the major LLMs had already lost the PR battle and blamed their failure to put people first. He compared the prevailing Silicon Valley mindset to John Galt from Ayn Rand's Atlas Shrugged, the protagonist who believes civilization depends on his genius and that obligations to the public amount to coercion. Cuban said companies carrying that attitude cannot earn the trust they need to expand. He also ruled out two responses the industry has leaned on. Explaining the benefits of AI is too late, he said. Buying political influence will not work either. Cuban told the companies directly that no amount of money spent on politicians and elections would save them, Yahoo Finance reported. He added a third item to the list of things that will not work: celebrity endorsements. Paying famous people to back AI is dumb, he wrote. It does not address what people are actually worried about. Cuban said every creative he knows is terrified about what AI will do to their profession. Companies talking around that fear will not resolve it. The specific strategy Cuban laid out for AI companies and data centers Cuban laid out specific steps. He called for a community tour, with companies going directly to the towns and cities facing potential job losses, asking what would help, and then doing it. He said the communities would tell them what they need. He singled out the creative sector with specific instructions. Go to working artists and creative unions in Los Angeles and New York and ask what support looks like. Go directly to the artists, he said, and not to the studios or music and film companies. Then fund what they ask for. "Billions of dollars is a lot of money across towns and city programs. Across the major LLMs, it's a cost of doing business," he wrote. Cuban called community spending a cost of expansion. Companies that skip it will keep hitting the same resistance. He ended the post with a direct warning: AI companies that do not earn the goodwill of working people will fall far short of the capacity they need to build the data centers their business requires. The community case and the business case are the same case. The business case behind Mark Cuban's warning to AI investors and companies Being hated, Cuban wrote, is not good for business. The blocked projects in Q1 2026 put a number on that. The trust problem Cuban described predates AI. According to Pew Research, 71% of Americans said tech companies had a positive impact on the country in 2015. By 2022, that number had broadly reversed after years of social media controversies, privacy scandals, and public frustration over wealth concentration. Companies that invest in communities early face fewer permitting delays and less opposition. For investors, the argument is that the opposition risk is not fading. It is building. Companies with a genuine community strategy have a cleaner expansion path than those still spending on political lobbying and public relations that are not moving the numbers. Cuban said he believes AI will produce net job gains in a few years. His concern is whether the industry helps people through the disruption in the meantime. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc. This story was originally published June 28, 2026 at 9:17 AM.