Meta Business Agent launches in India to automate customer interactions on WhatsApp Business

WhatsApp Debuts Meta Business Agent for Businesses in India

Meta Business Agent Platform is geared towards large enterprises WhatsApp announced the rollout of Meta Business Agent in India on Wednesday, at the third edition of Meta's annual Business Summit in Mumbai. The company is touting its AI-powered solution for businesses to automate customer interactions, sales, and day-to-day operations. The social media giant also unveiled the Meta Business Agent Platform for large enterprises, alongside new business discovery features that enable users to search for businesses directly within WhatsApp. Meta Business Agent in India Meta says its Business Agent enables businesses to offer round-the-clock customer support using AI. The assistant can answer customer queries, recommend products from a merchant's catalogue, book appointments, qualify leads, and assist with sales conversations. It also offers conversation summaries, customer insights, and updates on missed interactions. As per the company, businesses can also configure the AI agent to transfer conversations to a human representative when necessary. Commenting on the rollout, Arun Srinivas, Managing Director and Country Head, Meta in India, said, "As AI becomes more central to the transformation of the way businesses operate, Meta Business Agent represents the next step in that journey - helping businesses harness AI to strengthen customer relationships, improve efficiency, and unlock growth." The Meta Business Agent Platform, meanwhile, is geared towards large enterprises looking to build, customise, and deploy AI-powered business agents at scale. Meta said it integrates with existing business systems such as Shopify, Zendesk, and Shopee, while working alongside the WhatsApp Business Platform. The social media giant highlighted companies like Swiggy, Madhulika Enterprises and Kaizen Adventours, which are already leveraging the platform for customer support, lead management, and operational workflows. Alongside the AI announcements, WhatsApp revealed discovery features that will allow users to search for businesses by name directly within the app. They will also be able to share business profiles with friends and family. As per Meta, this is aimed at making it easier to discover merchants without leaving the messaging app. Earlier this month, the company introduced a token-based pricing model for the WhatsApp Business Platform and expanded access to its AI business agent capabilities globally. With the latest announcement, Meta is bringing those AI tools to businesses in India.

WhatsApp brings AI-powered Business Agent to India, expands enterprise tools for customer support

WhatsApp has introduced the Meta Business Agent in India, an AI-powered assistant that helps businesses automate customer interactions, recommend products, book appointments, qualify leads and provide 24/7 support. Announced at the WhatsApp Business Summit in Mumbai, the company also launched the Meta Business Agent Platform for larger enterprises, enabling customised AI agents that integrate with existing business tools. WhatsApp has introduced Meta Business Agent in India, an AI-powered assistant designed to help businesses automate customer conversations, recommend products, book appointments, qualify leads and respond to queries around the clock. The announcement was made at the third edition of WhatsApp's annual Business Summit in Mumbai, where the company also unveiled the Meta Business Agent Platform for larger enterprises. The platform allows businesses to build and customise AI agents that integrate with existing software such as Shopify, Zendesk and Shopee, while operating alongside the WhatsApp Business Platform. The launch comes as conversational commerce gains traction in India, with messaging apps increasingly becoming a primary channel for customer service, sales and business communication. According to Meta, the Business Agent can answer business-specific questions, recommend products from a merchant's catalogue, schedule appointments, qualify customer leads and transfer conversations to a human representative whenever required. Beyond customer interactions, the AI assistant can also summarise missed conversations and generate insights from customer chats to help businesses manage operations more efficiently. Speaking at the event, Arun Srinivas, Managing Director and Country Head of Meta India, said messaging has become the preferred way for businesses and customers to interact in India, adding that AI is expected to play a larger role in improving customer engagement and operational efficiency. For larger organisations, Meta has also opened access to the Meta Business Agent Platform. The infrastructure enables enterprises to build AI agents tailored to their business workflows while connecting them to existing commerce, customer support and backend systems. Several companies are already testing the platform. Food delivery company Swiggy is using the Business Agent to assist with onboarding delivery partners through WhatsApp. The company said conversational AI can simplify business processes by allowing users to complete onboarding within a familiar messaging interface. Beauty retailer Madhulika Enterprises said the AI assistant has helped manage customer enquiries related to bridal bookings, beauty courses and product sales, reducing repetitive support work while increasing conversions. Adventure travel operator Kaizen Adventours is using the agent to answer questions about Ladakh expeditions, pricing, itineraries and bike rentals, particularly during peak travel seasons. WhatsApp also announced new discovery features aimed at helping users find businesses more easily. In the coming months, users will be able to search for businesses directly within WhatsApp by name and share business contacts with friends and family from within the app. The announcements reflect Meta's broader push to embed generative AI into its business messaging products, as it competes with a growing number of AI-powered customer service platforms. By combining automation with WhatsApp's large user base, the company is positioning conversational AI as a tool for businesses ranging from small merchants to large enterprises.

WhatsApp introduces Meta Business Agent in India for 24/7 customer interactions

WhatsApp has announced Meta Business Agent at its third annual Business Summit in Mumbai. The AI-based solution is designed to help businesses manage customer interactions, automate responses, and handle operational tasks around the clock. Meta Business Agent can manage customer interactions from the first conversation, including answering business-specific questions, recommending products from a business catalogue, booking appointments, qualifying incoming leads, and helping close sales. Businesses can also decide when a team member should step in to provide additional support. The AI agent can provide insights from customer conversations and summaries of missed interactions, helping businesses track conversations and follow up on pending requests. Meta Business Agent Platform for large enterprises WhatsApp has also launched the Meta Business Agent Platform for large enterprises that require infrastructure to build, customise, and deploy Meta Business Agents at scale. The platform enables enterprises to create and customise AI agents while integrating them with existing business systems, including Shopify, Zendesk, and Shopee. It works alongside the WhatsApp Business Platform and provides tools for scalability, controls, and performance measurement. WhatsApp said businesses including Swiggy, Madhulika Enterprises, and Kaizen Adventours are early adopters of the Meta Business Agent Platform and are using AI agents for customer interactions. WhatsApp adds business discovery features WhatsApp is also making it easier for users to discover businesses using Meta Business Agent. The company said users will soon be able to search for businesses by name directly within WhatsApp Search and share business contacts with friends and family. Availability Businesses looking to enable Meta Business Agent can join the waitlist through WhatsApp. Speaking on the announcement, Arun Srinivas, Managing Director & Country Head, Meta in India, said, India has emerged as one of the most dynamic markets for conversational business globally, with messaging becoming the preferred way for people and businesses to connect. As AI becomes more central to the transformation of how businesses operate, Meta Business Agent represents the next step in that journey - helping businesses harness AI to strengthen customer relationships, improve efficiency, and unlock growth.