Meta launches standalone Seller app for Facebook Marketplace with AI-powered listing tools

Facebook Has a New Marketplace App and Verification Checks for Everyone - CNET

Katelyn is a reporter with CNET covering artificial intelligence, including chatbots, image and video generators.... Read full bio Many of us only open Meta's original social media app to browse listings on Facebook Marketplace. Now, sellers are getting a new standalone app to help manage their listings, Meta announced on Friday. The app is called Seller, and it's available now to download on iOS and Android. You don't have to download the app to sell things on Facebook, but it is designed to offer you better ways to manage your listings and interact with buyers. You'll have all your Marketplace history in the Seller app once you log in with your Facebook account. On the homepage, you get an overview of all your activity and reminders about tasks you need to do to complete sales. There's a dedicated data insights tab, which would be useful for people trying to turn their reselling hobby into a real business. The messages inbox would presumably help keep your conversations with potential buyers separate from chats with your friends and family in Messenger. Facebook's core strengths in the TikTok era have been Marketplace and Groups. These two features kept people coming back to the app even as they relied on other apps for their social networking. But it's not just Marketplace that's branching out; Meta is experimenting with a Groups-only app called Forum, and the Facebook Creator Studio is getting a revamp, too. The reason behind these new apps is the same reason any tech company does anything nowadays: artificial intelligence. "Underlying our new apps is a belief that we can leverage AI to remove friction and empower the people who are making things happen on Facebook," Tom Alison, head of Facebook, wrote in a blog post. Don't want to write listings? Have AI do it. Can't find an old post in your community group? Do an AI search. You get the idea. But when you use Marketplace in the Facebook app, you're able to easily check out a person's profile before interacting with them - an important safety check that sellers and buyers do to avoid getting scammed. Meta's solution to this is to introduce verification check marks everywhere on Facebook. If you want a verification mark, you can upload a selfie of yourself. If it matches your profile picture, you're likely good to go. All this does is indicate that a real person, not an AI bot, is behind an account. You can get scammed just as easily by a real person as a bot, so keep on the lookout for other red flags when buying and selling. While the new Marketplace app may be good for power sellers, it's a curious move by Meta to siphon off its most popular features into separate apps. Perhaps in an attempt to stymie the flood of people who won't return to Facebook if Marketplace and Groups are removed, the company is introducing a new format that has videos playing as soon as you open the app - like TikTok. This may be coming to the US next year.

Meta launches a storefront platform through Facebook Marketplace - Engadget

It provides AI-powered listing creation, inventory management and other professional sales features. Facebook has introduced an app called Seller that effectively professionalizes Facebook Marketplace for users who sell a lot of stuff. The new app provides "dedicated tools like AI-powered listing creation, a unified inbox, inventory management and performance insights in one place," the company wrote in a blog post. The Seller app syncs up with Facebook Marketplace so your existing listings, messages and selling history carry over, and any listing created in the app appears in Marketplace. Users can still sell on Marketplace directly from Facebook, but the new app makes it easier to manage multiple listings and "grow your business," according to Meta. Seller includes a home section that highlights actions needing attention like items to ship, messages to reply to and listings to reprice, alongside sales performance. It also has a dedicated listing creation page that will use Meta AI to fill in details like title, description, price suggestion and category once photos are uploaded. A bulk listing feature allows users to create multiple listings at once. The app also offers a unified inbox with all buyer messages organized in one place and threaded by item so sellers can see every conversation related to a specific listing. Another feature is performance insights, showing users what's working best, with data like views, clicks, message threads and sold listings. The new app kind of mars the community billboard vibe of Facebook Marketplace by opening it up to pro sellers, mirroring the declines of eBay and Etsy, but will no doubt generate extra revenue for Meta. Facebook noted that Marketplace turns ten this year and has involved into a destination for over a billion monthly active users where 430 million items are listed each month around the world. Seller is now available to users 18 and older in the United states on iOS and Android. Facebook is also testing a web experience for anyone who downloads the app. "This is just the start -- we'll continue to evolve the app based on feedback from our seller community," the company wrote.

Meta launches a standalone Seller app for Facebook Marketplace with AI-powered listings

Meta launched Seller, a dedicated iOS app for Marketplace power sellers with AI listing creation, unified inbox, and performance insights Meta has launched Seller, a standalone app built for people who sell regularly on Facebook Marketplace, giving them dedicated tools for managing listings, communicating with buyers, and tracking sales performance in a single place. The free app is available now on the App Store for US users aged 18 and older, and syncs automatically with existing Marketplace listings, messages, and selling history. The launch coincides with Marketplace's tenth anniversary, a platform that now sees 430 million items listed globally each month. The centrepiece is AI-powered listing creation. Sellers upload photos and Meta AI fills in the title, description, suggested price, and category, reducing what was once a multi-step process to a quick review and publish. A bulk listing feature lets sellers post multiple items at once, and a unified inbox organises all buyer conversations by item so that no message thread gets lost between the main Facebook app and the new one. Seller also includes a performance dashboard that surfaces views, clicks, message threads, and completed sales, giving frequent sellers the kind of data that e-commerce platforms like eBay and Etsy have offered for years but Marketplace largely lacked. The app is currently iOS-only, with a web experience for those who download it and Android testing underway. Selling through social platforms has become a serious income source for a growing number of people, and Meta is betting that a dedicated app can keep its most active sellers from drifting to rivals like TikTok Shop and Whatnot. The Seller app is part of a broader set of Facebook updates announced on the same day. Meta is introducing Facebook Verified, a free badge that confirms a real person stands behind a profile through selfie verification, which will appear on Marketplace, Dating, Groups, and profile pages starting Monday. The company is also testing a full-screen, TikTok-style video feed that would greet users the moment they open the Facebook app, starting in video-heavy international markets later this year with a possible US rollout in 2027. For Meta, the bet is that Marketplace's sheer scale, more than a billion active users and a decade of embedded buying habits, can hold its own against purpose-built commerce platforms if the seller experience catches up. The broader shift toward AI-driven commerce is reshaping how people buy and sell online, and Meta is positioning Marketplace as a platform where the AI does the tedious work of listing and the seller focuses on sourcing and shipping. Whether a standalone app is enough to retain power sellers who increasingly have options elsewhere is the question the next year will answer.

Facebook Is Making Some Big Changes and Giving Marketplace Its Own App

Meta just launched a standalone app designed to make it easier to sell stuff on Facebook Marketplace, one of the social network's features that remains popular among young people. The new Seller app allows frequent Marketplace sellers to manage their listings, inventory, and conversations with potential buyers in one convenient spot. It also provides performance data on things like views, clicks, and sold listings. And of course, AI is involved. Users can use the app to upload photos of the items they are trying to sell, and Meta AI can automatically generate a listing with a suggested title, description, category, and price. The app also includes a bulk listing feature that allows sellers to post multiple items at once. Seller is now available on the Apple App Store. Meta is also testing an Android version and is offering a web experience to people who download the app. The new app appears to be part of Meta's strategy to increase engagement among its most active users as it tries to expand beyond its traditional social media feeds. "I think about these as things that complement the main app, and cater to the more high-intensity user communities," Tom Alison, the head of Facebook, told The New York Times. "That's the idea that underpins a lot of what we're doing this year or trying this year. It's very early -- it's experimental." Marketplace is the perfect fit for this strategy. One in three young adults who use Facebook in the U.S. visits Marketplace every day, according to Meta. Globally, users post about 430 million items and 44 million vehicles on Marketplace each month. A blog post from Alison also highlighted Forum, its recently launched standalone app for Facebook Groups, as another example of Meta's push toward "purpose-built apps." Seller was also just one of several Facebook updates Meta announced Friday. The company is also rolling out Facebook Verified, a free badge for users who upload selfies to verify their identity. Meta also teased that it is going to start testing a new design for a subset of users that launches a full-screen video stream as soon as they open the Facebook app, similar to TikTok. Additionally, Meta has been looking for more ways to make more money beyond advertising. Earlier this year, the company started rolling out paid subscription plans across its apps, including Facebook, Instagram, and WhatsApp. Meta Head of Product Naomi Gleit said in an Instagram post at the time that more plans were on the way for Meta AI, online creators, and businesses. Those efforts arrive as Meta continues to spend enormous amounts of money on the infrastructure needed to train and run advanced AI models. The company raised its 2026 capital expenditure forecast to between $125 billion and $145 billion, up from its previous projection of $115 billion to $135 billion. Still, Meta's core business remains targeted advertising. During the first three months of 2026, the company generated $56 billion in revenue, $55 billion coming from advertising alone. However, that business model is now under threat. Meta is facing lawsuits alleging that Facebook and Instagram were deliberately designed to be addictive. European Union regulators have also recently told Meta to make major changes to Facebook and Instagram that would make them less addictive. In recent years, Meta has spent billions trying and mostly failing to diversify beyond social media, first with virtual reality and now with AI. In the meantime, it seems to be betting that its power users can help keep the company afloat.

Facebook debuts Seller app for Marketplace and tests a TikTok-style video feed

As Marketplace turns ten, Facebook is celebrating with a seller app and a video-first redesign test. Facebook Marketplace just turned ten, and Meta is marking the milestone by reshaping how you buy, sell, and scroll. The company launched a dedicated app called Seller for its most active Marketplace users. At the same time, it confirmed plans to test a video-first home screen that looks a lot like TikTok. Together, these updates hint at where Facebook wants to take its massive user base next, and they lean heavily on AI to get there. What can you do with the new Seller app? If you list items on Marketplace regularly, the Seller app will make your life easier. You can upload a few photos, and Meta AI handles the rest, writing the title, description, and price suggestion in seconds. Selling in bulk gets easier too, since the app lets you post several items at once instead of listing them one by one. Recommended Videos A dashboard keeps track of what needs your attention, from buyers waiting on replies to items ready to ship to listings that could use a price cut. All your buyer conversations live in one inbox, sorted by listing, so nothing slips through the cracks. Seller is live now for US users who are 18+, and it pulls in your existing listings, messages, and selling history the moment you sign in. Selling through the main Facebook app is still an option, but Seller gives frequent sellers a single space built to run the whole business. Facebook is getting a TikTok-style video feed Facebook plans to test a new experience later this year that drops some users straight into full-screen video the moment they open the app. The test starts in video-heavy international markets, with a US rollout possibly landing next year. Classic Feed isn't going anywhere either. It stays just a tap away as a second tab, and anyone who'd rather skip the change can opt out. What else is changing on Facebook? Starting Monday, Facebook Verified rolls out as a free badge confirming there's a real, selfie-verified person behind a profile, giving buyers and daters more confidence in who they're actually dealing with. Meanwhile, Forum, a Facebook Groups app that entered testing back in May, brings a Group Ask feature and an Admin AI tool for community management. Creators get their own upgrade too, with a reimagined Creator Studio designed to show them exactly what to do next to grow their audience.

Meta Just Launched a New App That Makes It Easier to Run a Facebook Marketplace Side Hustle

Good news for Facebook Marketplace side-hustlers: Meta just launched an app that aims to improve the experience of listing and selling items on the platform. The app, called Sellers, is now available for U.S. users 18 years old and up to download on the App Store, according to a Meta press release. It operates by syncing with Facebook Marketplace -- which will continue to operate within the Facebook app and website -- so sellers can view existing listings, messages, and sales history while also making changes that automatically appear on Facebook Marketplace for consumers to see. The app includes an AI tool that allows sellers to upload a photo and generate a title, description, price suggestion, and category suggestion for its Facebook Marketplace listing. There's also a tab for performance insights. Sellers can see how many views, clicks, conversations, and sales each item is getting in order to "price competitively and make smarter decisions about your inventory," according to Meta.

Facebook launches Seller app for Marketplace users in the US By Investing.com

Investing.com -- Facebook introduced Seller, a new mobile application designed for people who use Facebook Marketplace to sell items. The app launched today on the App Store for users aged 18 and older in the United States. The standalone app provides tools for managing sales activity on Facebook Marketplace. Users can access AI-powered listing creation, a unified message inbox, inventory management features, and sales performance data through the application. Facebook Marketplace currently hosts 430 million item listings each month across global markets. The platform began 10 years ago when users started buying and selling items in Facebook Groups. The Seller app connects with Facebook Marketplace accounts, transferring existing listings, messages, and sales history to the new platform. Items created in the Seller app appear automatically on Facebook Marketplace for buyers to view. The app includes a home screen that shows pending tasks such as items awaiting shipment, buyer messages requiring responses, and listings that may need price adjustments. It also displays sales performance information. Meta AI technology assists with listing creation by generating titles, descriptions, price suggestions, and category selections after users upload photos. The app supports bulk listing creation for multiple items at once. The unified inbox organizes buyer conversations by item, allowing sellers to view all messages related to specific listings. Performance tracking shows metrics including views, clicks, message threads, and completed sales. Facebook stated the app will expand to a web version for iOS users and Android testing is currently in progress. The company said it plans to update the app based on user feedback. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.