Natura's $99 Smart Ring Puts AI Agents on Your Finger with Voice Commands

Natura Launches Interface Smart Ring for $99

Startup Natura has introduced Interface, a $99 smart ring designed to give users 24/7 access to AI agents through voice commands1

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. Founded by Carlo Edoardo Ferraris, who previously created tech accessories company Rolling Square, the wearable device combines AI agent control with health tracking capabilities4

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. The company plans to open pre-orders next month, with shipping expected in December or January2

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Control Multiple AI Agents from Your Finger

The Natura Interface smart ring connects users with multiple AI agents rather than locking them into a single assistant. At launch, the ring will work with ChatGPT, Claude, Grokbot, Meta's Muse, and Instinct1

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. Users can split tasks between different agents based on what each does best—ask Claude to write code, Instinct to handle a reservation, and Grokbot to manage other requests2

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. Responses arrive through connected headphones, an iPhone Live Activity, or the NatureOS app1

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Voice Commands Enable Screen-Free AI Interaction

Ferrariz explained that the ring's form factor makes it perfect for constant access to AI agents. "You really want to have access to your agents 24/7. You don't want to have even one hour of your day where you cannot access them. And the form factor of the ring is perfect for this because it's basically an extension of you. You can go shower with it; you can sleep with it. You never take it off," Ferraris told TechCrunch3

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. The wearable technology allows users to handle everyday tasks through voice commands—track workouts, check daily schedules, reorder products like shampoo mid-shower, or turn off the TV before bed1

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Health Tracking Matches Oura and Samsung Galaxy Ring

Beyond AI agent interface capabilities, the Interface ring functions as a comprehensive health tracker. It monitors heart rate, resting heart rate, heart rate variability, sleep stages, daily movement, step count, and skin temperature over time1

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. Battery life runs 6 to 12 days depending on usage, with a full recharge taking 100 minutes2

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. Natura says manufacturing costs compare to products like the Oura Ring and Samsung Galaxy Ring because they use many of the same components1

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Subscription Model and Pricing Strategy

While the ring launches at $99, Natura plans to eventually raise the price. The company wants to get the wearable device into people's hands, build usage, and create demand before increasing costs1

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. After an initial three- to six-month free period, Natura will charge a $9 monthly subscription fee2

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. This subscription model positions Interface as a lower-cost entry point compared to health-focused rings while adding AI capabilities.

Consumer Trust Remains a Barrier to AI Agent Adoption

Research by PYMNTS Intelligence shows consumers have varying trust levels for AI agent tasks. According to the "Global Digital Shopping Index: The Agentic Commerce Deep Dive," 56% of consumers permit an AI agent to search and compare products, and 51% allow loyalty program management. However, only 35% will let an agent access saved payment credentials3

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. Ferraris expects the ring will initially appeal to people in tech who already use personal agents, but believes most people will adopt AI agents within a year1

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Vision for Screen-Free Computing Future

Natura envisions the Interface ring eventually replacing many screen-based tasks. Ferraris believes voice requests to AI agents will handle activities that currently require computers—filling out forms, messaging in apps, finding files, and drafting presentations1

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. "Ultimately, the main interface between users and technology is going to be the ring," Ferraris said1

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. This shift toward computing with fewer screens positions the smart ring as part of a broader movement in wearable technology, though widespread adoption depends on building "payments-grade" trust with transparent controls and clear data governance3

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