NTT DATA Study Reveals Global Shift Towards Long-Term GenAI Investments and Strategies

Global Shift Towards Long-Term GenAI Investments

A comprehensive study by NTT DATA, titled "Global GenAI Report: How organisations are mastering their GenAI destiny in 2025," reveals that 99% of organizations globally are planning further investments in Generative AI (GenAI) 1

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. This marks a significant shift from experimentation to long-term use cases aimed at transforming business performance, workplace culture, compliance, safety, and sustainability.

Key Findings and Statistics

The study, which surveyed over 2,300 IT and business leaders across 12 industries and 34 countries, found that:

• 83% of organizations globally have established "expert" or "robust" GenAI teams 1

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• 97% of CEOs anticipate a material impact from this technology 3

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• 70% of CEOs expect significant transformation by 2025 1

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• 90% of respondents said legacy infrastructure hinders effective use of GenAI 3

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• 96% of CIOs and CTOs believe cloud-based solutions are the most practical method for supporting GenAI applications 3

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Top Use Cases and Regional Variations

Globally, the top use cases for GenAI include personalized service recommendations, knowledge management, quality control, and Research and Development (R&D) 1

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. In India, where 100% of organizations are planning further GenAI investments, the top use cases also include risk assessment and fraud detection 2

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Challenges and Barriers to Adoption

Despite the enthusiasm, the study highlights several significant barriers to GenAI adoption:

1. Need for user training and lack of employee skills
2. Concerns about GenAI's safety and security
3. Limited awareness or perceived value of GenAI solutions
4. User resistance to the technology 1

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Additionally, 67% of respondents globally said their employees lack the necessary skills to work with GenAI 3

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Ethical and Regulatory Considerations

The study also emphasizes the importance of balancing innovation with responsibility:

• 81% of leaders believe it's "very important" to help employees balance innovation and responsibility 3

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• 72% of organizations lack a GenAI usage policy for employees 3

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• 82% said government regulations on AI are unclear, hindering GenAI strategies 3

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Future Outlook and Executive Perspectives

Despite the challenges, 68% of respondents globally expressed excitement about GenAI's transformative potential 1

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. Yutaka Sasaki, President and CEO of NTT DATA Group, stated, "The future is clear. Generative AI is more than just another tool - it's a transformative force" 2

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Abhijit Dubey, CEO of NTT DATA, Inc., emphasized the company's commitment to responsible AI development, saying, "NTT DATA feels an acute responsibility to our clients, our people and society to ensure that everything we design, implement, deploy and manage is highly resilient, capable and responsible" 3

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As organizations move beyond experimentation, the focus is shifting towards integrating GenAI into long-term business strategies and addressing the challenges of implementation, skills development, and ethical considerations.