Oracle unveils Media Fabric AI platform to merge video production and streaming into one solution

Oracle Combines Content Creation and Streaming in Single AI Platform

Oracle announced Oracle Media Fabric1

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at its AI World event in Las Vegas on Tuesday, introducing an integrated AI platform designed to transform how media companies, streaming providers, and brands produce and distribute video content. The platform merges AI-powered video creation, live streaming infrastructure, and custom ad generation capabilities that were previously available only to the largest proprietary streaming platforms. Oracle plans to make Media Fabric available within the next 12 months1

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"Creating content and delivering it to viewers were separate processes," said Oracle chief executive Clay Magouyrk. "With Oracle Media Fabric, we're bringing content creation and streaming together, using AI across the entire production and distribution workflow."1

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This unified media solution addresses a fundamental shift in media production by eliminating the traditional separation between content creation and distribution.

Oracle Creative Studio Powers AI-Driven Production Suite

At the core of Oracle Media Fabric sits Oracle Creative Studio1

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, an AI-driven production suite that helps professional media teams and creators turn ideas into storyboards, scenes, cinematic video, visual effects, and virtual characters. The studio operates as a model-agnostic platform, meaning it can select AI models for each creative task based on specific requirements for security, provenance, cost, and intellectual property protection2

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Oracle developed its own AI Media Models2

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focusing on video generation, image generation, and image editing. These models enable governed, large-scale media processing, intelligent curation and search, and frontier-model customization on Oracle Cloud Infrastructure. The platform also integrates leading third-party models1

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, giving customers flexibility to choose the best tool for each task while maintaining creative control.

Oracle Video Edge Delivers Low-Latency Video Streaming at Scale

The platform includes Oracle Video Edge1

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, a live streaming component designed to maintain high video quality and low-latency video streaming during large-scale live events. This AI-enabled managed platform uses real-time network and playback information to coordinate capacity and direct viewers to suitable delivery locations across Oracle Cloud Infrastructure and participating content delivery networks and internet service provider networks2

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The system ensures viewer playback starts fast and remains smooth as audience sizes peak1

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, addressing one of the most challenging aspects of live event streaming. By using live data to send each viewer to the best server, Oracle Video Edge minimizes buffering and maintains stream quality even during traffic surges.

Custom Ad Generation and Personalized Programming Transform Content Delivery

Oracle Media Fabric enables brands to generate variations of a base advertisement within brand guidelines and approval rules through custom ad generation2

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, helping reduce the time and cost of creating multiple versions. Broadcasters can tailor shows to different viewers through personalized programming1

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, creating audience-specific experiences that were previously impractical to produce at scale.

The Oracle Adaptive Media Platform connects creation and delivery to enable audience-specific advertising, personalized programming, and shared viewing experiences built around what audiences care about2

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. This approach mirrors strategies already employed by major platforms like Netflix, which uses generative AI to help viewers find shows1

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Intellectual Property Safeguards Address Industry Concerns

Oracle built safeguards into Media Fabric to help protect customers' intellectual property and reduce the risk of generated content infringing the IP rights of others1

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. These protections address growing industry concerns about AI-generated content and copyright issues, similar to worries that pushed ByteDance into a pact with Hollywood over its AI video tool in August1

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The announcement came alongside other major reveals at the AI World event this week, including a deal to offer Cerebras1

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AI computers and a $1B fund for partners, signaling Oracle's broader push into AI infrastructure and services. Watch for how Oracle positions itself against established streaming technology providers and whether the 12-month timeline holds as the company works to democratize sophisticated content creation tools for creators of all sizes.